Explore the full potential of
Advertise on Facebook

Why invest in advertise on Facebook ?

1
Almost everyone is on Facebook

Whether we want to admit it or not, Facebook brings together a large part of your target audience because this platform remains the world’s leading social network with 1.71 billion active users (July 2016).

2
Because advertising costs less.

Unlike other older platforms, advertising on Facebook remains affordable and the return on investment is virtually assured

3
Because you can target your audience with extreme precision

Sex, age, interests, occupation, geographical area, marital status, level of education, etc. The targeting criteria are extremely advanced.

4
Mobile performance is excellent

Advertising on Facebook is one of the most suitable for mobile media at a time when Facebook is the most downloaded application in the world on iOS and Android.

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LITTLE BIG Advertise on Facebook SERVICES

STEP 1

DEFINE YOUR GOALS

Defining goals makes it possible to put in place an adapted strategy as well as an optimal budget to obtain these goals. Our aim is that you spend as little as possible while getting maximum results. The return on investment targeted will therefore serve as a starting point when creating your ads and their diffusion model.

If you’re starting out on Facebook, we can start with small goals to test your offer and then adapt the new goals based on the results.

STEP 2

DEFINE YOUR BUDGET

Depending on your budget, we provide you with forecasts of the number of visitors to expect on your website, the number of fans to be acquired and the conversions you can get. The budget invested on Facebook is flexible, that is, we can increase it or lower it at any time. There is also no minimum broadcast time.

You can decide to invest a monthly budget and monitor your performance or set a fixed budget that will automatically stop the advertising campaign once it is spent.

STEP 3

CREATING AND SETTING THE CAMPAIGNS

Once your goals and budget are defined, we create your Facebook Ad campaigns and we define the audience to target. You can provide us with the visuals you want to display or let us make suggestions for you. Text and images will be updated regularly to make your ads more dynamic.

The targeting criteria and displayed texts can be changed at will, but it is advisable to wait a little bit for the first results to appear before making changes.

STEP 4

ANALYSIS OF FIRST RESULTS

The first results allow us to see how your audience reacts to the different messages that have been broadcast. As Facebook is a “push” platform (users see your message without researching your products or services), it is important to monitor the initial interactions and adapt your strategy accordingly.

If the results are satisfactory, we will make no (or little) changes so as not to risk lowering your performance. Otherwise, we will continue the optimizations until we get satisfactory results.

STEP 5

OPTIMIZATION OF PERFORMANCE

Depending on the results obtained, we analyze all aspects of your campaign that can be optimized in order to improve performance even more. We analyze how your competitors communicate on Facebook and we contact various Facebook teams to hear their opinions on your campaigns so that they can give us the tricks and best practices of your industry.

At any time, you can ask us to make changes to your Facebook campaigns if you want to promote a special offer or event.

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There are many Web Marketing agencies in Montreal. To support the online communication of the French Chamber of Commerce in Quebec City, I needed both a reliable partner but also able to train my team to obtain a perfect synergy of the pole “Internet Marketing and Communication”

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I recommend their services to all companies seeking a reliable and efficient partner!

Maryse Grob, President of the French Chamber of Commerce, Quebec Department

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