The web is a jungle of countless competing sites tirelessly contending for customers and market shares. Launching a new website can be a frightening step to take, leading to questions such as: how will I stand out? How will I make my site attractive and generate enough revenue to maximize my profitability?
Creating a website that sells is a goal within reach of any motivated company. All you need is a minimum of time invested and some market knowledge! In this article, you’ll find our three main tips for creating a website that sells and increases your conversions.
Precisely define your website objectives
Your website strategy depends entirely on your company’s identity. Depending on your target market, your business sector, and your long and short-term goals, the objectives will vary.
Subject to age, sector and vision, a company can have many different objectives. What are yours? Do you simply want to increase your sales volume? Improve brand recognition? Build customer loyalty?
Depending on your current needs, the strategy you adopt to create a website that sells will be different. For example, a company with a loyalty goal can have its teams work on the creation of a password protected member section with special offers. Conversely, a site that wants to generate sales above-all will focus its design on highlighting products or services and calls to action. Pick your side and adapt your strategy!
When you want to sell, it is also essential to know who you’re selling to. A thorough understanding of your target market will allow you to conduct studies to determine their tastes, preferences and buying habits. This is another great way to make the most of your website!
Targeting a senior clientele requires an adapted website to sell as much as possible. For example, it may be necessary to explain technology and web-related terms in detail. On the contrary, a younger target market will require great originality and a seamless integration of social networks on your site. There are many ways to adapt your site: design, colors, content, etc. Let your imagination run wild!
Your corporate philosophy is also important, as it is the state of mind of a company. It is often summarized in the form of a small sentence explaining the company’s core values. This simple phrase is your reference. You must honour your values and this will be useful even in the web design phase!
If your company philosophy highlights easy access to your products or services, it’s vitally important to ensure that this value is represented on your site. Forget about account creation, overly long forms, and other complications: the user will be looking for the easy actions you promised! If, on the other hand, your values are closer to luxury and exclusivity, it is important that customers visiting your site feel unique and privileged. Take this into account to create a website that sells as much as possible.
An example of a simple form that supports one of My Little Big Web’s values: we make your life easier!
Think about content before tackling web design
As you most likely know already, content marketing is a very important aspect of any company’s marketing strategy. It is also essential to making a website sell.
If you want your web pages to attract conversions, it is important to make them as visible to users as possible. This is why your SEO strategy plays a crucial role in designing a sales website.
The basic rule is that each piece of content you create must be entirely unique. Forget copying and pasting descriptions from one product to another! This practice is very detrimental to your SEO and will not work out in your favor. It is also important to create content that is comprehensive enough to reinforce your website’s credibility. The ideal length is around 500 words per page. Finally, your keywords should be carefully selected and applied. Choose words that have a strong connection to your business and integrate them into your texts intelligently. This means neither using them too much nor too little and alternating between the main keyword and other related words. You’ll be referenced to the top in no time!
In order to encourage sales, it is also necessary to create a sense of well-being among customers. With this in mind, there’s only one thing you can do: maintain a positive atmosphere on your site!
The main objective here is to avoid any adversarial sentiment between a seller and a buyer. For the creation of a website that sells, we therefore advise you to give your phrases a positive spin as much as possible. For example, a sentence stating, ‘You will save $30, a significant amount’ can be transformed into ‘You will have the chance to save $ 30’. Easy as pie!
There are also some words to avoid if you want to create an atmosphere that encourages conversion, as well as recommended words that prompt purchases. In conclusion, spend time on your editorial content and you will see the returns!
Suggest an action while leaving the choice to your client
Human beings are by nature contradictory individuals. When someone feels coerced to carry out an action, it is not uncommon for them to backtrack and refuse to cooperate. To avoid this type of behavior during the conversion process, make sure your client does not feel forced!
When designing your website, be sure to fully integrate the breadcrumb trail. It’s often the first thing we look for when wanting to return to a previous page and is very much appreciated by users.
The breadcrumb trail is your navigation history on the site.
Moreover, you should offer as varied a range of solutions as possible, such as delivery solutions, appointment dates and recommendations adapted to your services and capabilities!
Finally, it is fundamentally important that your client understands that whatever action he decides to take, it will result from his own personal choice. To do this, make your calls to action interrogative: “Would you prefer to use one of our classic services or a customized solution? ” or “Want to benefit from an exclusive express delivery service? “. With bit of craftiness, that’s all there is to it!
Designing a sales website is based on two things: good market analysis and time invested from marketing and development teams! To support you in this mission, the Little Big Team experts are at your disposal: contact us to discuss your project!