Many entrepreneurs spend significant amounts on advertising campaigns to get their website off the ground and attract visitors. However, a limited budget should not be an insurmountable disadvantage. Several approaches, spread over three main areas, can increase the traffic on your website without having to invest huge amounts. Learn how less expensive strategies involving social networks, blogs and keywords can encourage visits.
Increase your website traffic through social media
While the primary purpose of these networks is to provide people with a platform for expression and conversation, there is nothing stopping you from setting up true community management and using it as bait to draw traffic to your site. This is a legitimate goal, but the results will greatly depend on how you do it.
With the reach of social media, you can build relationships with your customers/visitors and create interest in your business. You can also take part in conversations and participate in discussions that will shine a light on your brand.
Do not underestimate the power of a one-on-one conversation. When you engage in dialogue, you make personal and powerful contact. People appreciate companies that respond directly to them. This action can be done in the public square via a “tweet” or a Facebook post, or you can do it in a private discussion.
The customer service you provide to online users is another generator of “clicks”. By responding promptly and systematically to each complaint or comment, you show your consideration and your desire to satisfy them. This strategy can ease possible tensions and build a positive image of your company. The reward for such actions can be turned into loyalty on the part of consumers, who are for the most part users likely to visit your website.
Generate more traffic on your website with blogs
Blogs are the second most important axis in a strategy for increasing the traffic on your website. In addition to providing your audience with a lot of useful and interesting information, they allow you to significantly increase the number of indexed pages and keywords on your site. These details enable search engines to rank you higher in their list of results. This visibility will certainly make you more attractive to “Googlers”.
First, find the industry-related keywords that will attract visitors to your website. Later, you can insert these important terms into your titles and blog posts.
However, you will need to be disciplined and publish new content regularly if you want to enjoy the benefits of this technique. Of course, the frequency of publications may vary depending on your type of business. If you do not have the ability to publish content on a regular basis, you can initiate discussions on a forum or ask for the opinion of online users via polls. Creating content that elicits feedback and interaction is a good way to engage readers.
The ability to create links to other bloggers that cover your industry is another benefit of this type of platform. These associations can help attract new visitors and perhaps even new business partners. Reacting to publications also enables you to insert a link to your own site in the comments. Be careful, however, to remain subtle with your links and to bring a real added value when you comment on an article so that your comment is not perceived as self-advertising.
Most blog writing tools allow you to add share buttons to your articles. This gives readers the potential to share your columns via email or social media. The more visibility you have, the more traffic your site will attract.
Create more traffic to your website with keywords
A keyword is a term or phrase entered in a search engine (such as Google) in order to be directed towards relevant results. To attract even more visitors to your website, you will want to become familiar with the concept of “SEO” or “Search Engine Optimization”. This refers to a set of actions to perform on your website that will increase its performance on the various search engines.
You will first want to choose keywords that accurately describe your content, using a vocabulary that can be applied by users. Even better, you can try to distinguish yourself by finding words that won’t be found on millions of web pages. To do this, you can create a list of appropriate keywords that depict your services or products. You can then evaluate this list using tools available on the internet (such as Moz). These tools can inform you about the monthly search potential for a word, or the competition that exists for that search term.
The more specific you are with your keyword, the more chances you will have to reach the top of the search results. This detail can be decisive in a competitive sector. If you use “long tail” keywords, you will be able to reach customers who are potentially ready to make a deal. A maneuver like this can also promote online sales or leads.
Your site architecture can also influence its performance in search results. If you understand the language of the web, you already know that a hierarchy exists at the level of a page’s titles and subtitles. You will want to use your keyword, or variations, in a good percentage of these “hot spots“. This will help Google confirm the actual subject of your web page, giving it the green light to submit it to users.
In summary, propelling your website to the highest peaks can be done without paying a fortune in advertising costs. However, you must always be vigilant when choosing strategies. Do not forget that your reputation could suffer for a long time from a poor action. In this sense, you can benefit from the honest and professional advice of a team like My Little Big Web to increase your website traffic while avoiding pitfalls. Do not hesitate to contact us if you have any questions or if you want to benefit from our support.