For an entrepreneur seeking to promote his products, having a unique and convincing website is no longer an option. It is an effective way to attract new customers.
Many small business owners design their own websites to save money and have more control over the project. Unfortunately, sometimes they do not really understand the concepts of good website design, leading to a website that will never produce the expected results. Indeed, a poor quality website will put off many Internet users who will sometimes form a negative opinion of the company.
In an attempt to address this dilemma, here are 5 mistakes to avoid in website design.
1st mistake: Flawed SEO
A good ranking in search results does not happen by pure chance. While the original recipe used to consist of the careful use of keywords, the optimization of meta-descriptions, title tags and links, today’s criteria are much more complex and varied.
Adjust your focus by targeting long tail keywords
Long tail keywords are a major trend in user searches. They are an approach based on a more familiar use of language and natural sentence structures.
By targeting these types of keywords when designing a website, it can be easier to rank well on search engines. In addition, they have the potential to reach consumers who are at key stages of a buying process, thereby increasing conversion rates. For example, it is easier to position yourself on “Montreal website design agency” (= long tail) than on “web design” (= generic term).
Regularly publish quality content
A website that isn’t regularly updated will never be able to build a strong relationship with potential or repeat customers. To this end, it is therefore necessary to regularly publish unique, informative and original content. Such high-quality editorial content is now very valuable as an SEO practice.
In addition, each page can be used to create links to your company service pages. This is a good way to increase traffic to a site, and therefore increase its reputation in Google’s eyes.
2nd mistake: Lack of calls to action
The Call to Action (CTA) is the gateway that links a website to a company. This important aspect influences user behaviour by guiding their navigation. A website should therefore feature several calls to action that clearly state what visitors should do.
However, caution must be exercised. There is a thin line between guiding and irritating. This is why it is important to use short CTA forms and contact forms that are quick to fill in.
3rd mistake: Designing a site that is incompatible with mobile devices
The increasing use of mobile devices with different screen resolutions has created many new ways to access online content. As a result, the number of website visits from smartphones and tablets is increasing every day. This trend even seems to be accelerating.
However, this trend also comes with a host of web development and design issues. To ensure intuitive navigation and easy access to your website content for everyone, care must be taken to ensure that users can access your website from all types of devices. If this new reality is ignored, it could drastically reduce the number of visits.
4th mistake: Using the wrong images
Photos and images are an integral part of web development and greatly influence the design aspect of a site. They have the ability to transmit complex thoughts quickly, without the user having to read an elaborate text.
That being said, many companies inexplicably use irrelevant or poor quality images. Images that don’t have a high enough resolution discourage Internet users, while irrelevant images only confuse readers, making them skeptical of the message being conveyed.
5th mistake: Targeting the wrong audience
The level of vocabulary and the type of information a site contains will naturally attract a certain type of visitor. The same is true for its style and presentation. Some sites are very professional, some are trendy and hip, while others are fun and lively.
Website designers sometimes mistakenly try to offer generalized content that can be appealing to anyone. However, this can be a trap. If you try to satisfy too many types of customers, the end result will be a confusing website. Instead, identify your real target audience and speak to them.
Get support in your website design
In short, web design has several components that all deserve special attention. Neglecting even one of these can affect the website’s chances of success.
If you want to ensure that you maximize your website’s potential, don’t hesitate to contact the web design team at My Little Big Web.