While the blogosphere can be a veritable treasure trove of marketing resources, sometimes a denser read can provide a more enriching experience that doesn’t gloss over important details that might be missing from the average blog post. With self-education becoming a widely accepted form of learning, there’s no reason you can’t expand your skills by reading a few good books.
Whether you plan to launch a website for your small business or want to start freelancing for larger companies, we’ve compiled the most essential web marketing books to get you started. Find one that grabs your attention and start your journey from beginner to savvy digital marketer today.
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall, Mike Rhodes and Bryan Todd
This handy guide to the world’s leading ad platform is filled to the brim with useful information. If you want to learn everything there is to know about Google AdWords, this is the online marketing book for you.
Without a doubt the most comprehensive resource on the AdWords platform you will find, this book will teach you how to drive traffic to your site and make conversions. Once you have absorbed everything this manual has to offer, you will be well-prepared to launch a highly profitable web marketing campaign.
SEO 2017 by Adam Clarke
Ask any marketing professional what the most important aspect of web marketing is and they will most likely blurt out “search engine optimization!” without missing a beat. After all, how are you supposed to market to people online if they can’t find your website?
Enter Adam Clarke’s SEO 2017, the only search optimization book you will ever need (at least until Google changes their algorithm again). No matter your level of knowledge on the subject, this bona fide SEO bible will have something to take away for newbies and experts alike.
WordPress for Beginners 2017: A Visual Step-by-Step Guide to Mastering WordPress by Dr. Andy Williams
If you have ambitions of becoming a shrewd online marketer, you are going to need to wrap your head around web design to some extent. The easiest (and most likely to land you a job at a web design agency) way to do this is to learn everything you can about the WordPress platform.
WordPress for Beginners 2017 is a detailed, step-by-step visual guide to starting your own website on WordPress and familiarizing yourself with web design without having to learn how to code. Once you have a grasp of the platform, you will understand exactly how to make on-site modifications that directly impact your web marketing.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
In today’s digital marketing sphere, writing good online content is a sure-fire way to gain visibility and build an audience of potential customers. Joe Pulizzi’s must-read content marketing book will help you do just that with multiple case studies that offer a great deal of insight into the process.
Content Inc will teach you how to deliver informative web content, build a readership or viewership, monetize your audience and diversify your sales. Whether you want to make money from blogging or find an audience on YouTube, this book will clearly define the path you need to take.
The Art of Social Media: Power Tips for Power Users by Guy Kawalski and Peg Fitzpatrick
A legend in the business community, Guy Kawalski is a former chief evangelist for Apple with a ton of experience that is worth listening to. In this book, he delivers an A to Z guide to the world of social media that serves as a great primer to web marketing on social platforms.
It is highly recommended to buy the e-book version of this social media guide, as it contains many contextual links with a great amount of information that isn’t available in the physical copy.
Bonus: Tribes by Seth Godin
Seth Godin is one of the most influential marketing gurus and his books are some of the most inspiring reads you will come across. In Tribes, he covers the audience and community aspect of marketing which translates well into the social media landscape.
Although some sections are a bit outdated, this book will help you re-examine your approach to building and managing an online community. However, if you are looking for a linear how-to guide, this may not be the one for you.
With these essential web marketing books on your nightstand, you will be well on your way to success in the digital world.