Last update : 17 September 2020
Given the speed of Internet evolution, the definition of web marketing is as broad as all its tools.
Online business strategies are inspired by traditional marketing by adapting basic advertising techniques. This includes, among others, your website creation strategy, the entirety of SEO techniques, social media presence and online advertising.
These things basically represent your site’s window display, which makes you visible and attracts customers to your website to buy your product.
Here are 6 tips for setting up a web marketing strategy.
1. User experience: the starting point for a good web marketing strategy
When starting your website design, you must first establish an action plan.
From the beginning, you must know how to look towards the future. And the future of online traffic is mobile! When designing your site, think about creating responsive pages that adapt to mobile screens.
When it comes to browsing, it is good to develop a simple and concise hierarchy to prevent users from getting lost in your interface. Also think about optimizing page speed since not all users have the same Internet connection quality.
With a clear and intuitive browsing experience, you will be more likely to convert visitors to your e-commerce site into customers, making it an integral part of your web marketing strategy.
2. The importance of SEO in your online business strategy
One of the main goals of web marketing is to be as visible as possible and to try to position oneself in the first results on the search engines in order to increase its traffic and thus become more competitive.
One of the main goals of web marketing is being as visible as possible and positioning yourself in the first results on search engines to increase traffic and become more competitive.
In order to do this, you need to optimize your SEO and develop a good content strategy. Carefully selected keywords that your customers are likely to type into search engines will make you stand out. Many free tools are at your disposal to help you do this, including Google Trends, AdWords keyword planner and more.
Next you will have to think about your texts. Don’t neglect the content, diversify the vocabulary with synonyms and keep it simple. We recommend publishing texts that are least 500 words in length for the best results. These texts should be complemented with link to your other webpages or external ones. To produce the highest quality content, hiring a content editor is recommended.
3. Emailing: stay in touch with potential customers
In web marketing, your online presence also goes through other channels, including emailing information about the news of your site and the offers you have at the moment.
From the start, it is good to build a mailing list collected through various methods such as landing pages or pop-up windows. You can also take advantage of this to ask users for additional information.
From this valuable data you will be able to segment your subscriber lists and send them personalized promotional emails that meet their needs as much as possible.
4. Social media: the essential marketing tool
Most people have Facebook, Twitter, Instagram or LinkedIn accounts, and that’s exactly where you need to be to reach a huge audience.
Social media will allow you to grow your customer base, through a Facebook page or a Twitter profile for example. It also brings you closer to your potential customers. However, simply being present on these platforms isn’t enough. It is also often necessary to supply them with quality content likely to interest new audiences. This will create traffic to your site and can increase your conversion rate.
Social media is a great tool to help you sell online. It allows you to promote your products for free and be praised by customers that fall in love with your products.
5. Online advertising: the bedrock of web marketing
Every year, the weight of online advertising grows between 15% and 20%. In 2016, the market reached more than 160 billion dollars. Setting up advertising campaigns is a good way to position yourself in search engines.
There are several methods to promote your business online. There is of course sponsored content on Facebook and Google AdWords, as well as other techniques including affiliation (promoting your offer on partner sites) or advertising in video form.
With paid advertising online, you can target a specific audience to offer them highly adapted products. Many tools make it possible to measure the results of your campaigns in real time and this is essential to refining your commercial strategy.
6. Analyze your results to improve your strategy
As with advertising, there are many useful measurement tools for your market strategy, such as website traffic results, bounce rate, newsletter clicks, ad campaign performance …
Don’t hesitate to analyze all this data so you can start asking yourself the right questions to grow your site and strategy. Many free tools are at your disposal to help you analyze your online marketing strategy performance. Google Analytics can help you discover optimizations that you can put in place, such as adding more information to a product page, improving the means of contact, etc.
It is a good habit to stay informed about what partners are doing, as well as competitors. Perform tests and keep the good and bad in mind to avoid repeating mistakes. Don’t hesitate to keep up-to-date with new optimization tools.
A commercial strategy online is designed to attract customers and the foundation of a solid strategy can be established as soon as you begin creating your site. Outsourcing is in high demand in the web marketing industry and it is important to use an agency that you can trust with your brand image. Don’t hesitate to contact My Little Big Web if you want more information about our services or have any questions.