If you want to make your business shine using your website or simply attract more visitors to your web pages, a strategy for publishing an article a day on your blog can be an interesting avenue to go down.
Regularly suppling your site with fresh content makes it livelier, more engaging and more relevant to people. If you are able to provide your users with useful information day after day, they will be able to identify with your company, making you a reference in your area of expertise. In short, regardless of the forms that publications can take, you can gain benefits in terms of visibility, reputation and SEO. However, maintaining such a fast pace is a real challenge for the editor(s).
Here are 7 tips that could help you overcome the hurdles and write at least one article a day.
1. Writing for the web: read more articles than you write
Reading naturally takes time. But the more you read, the better you will be able to write relevant, higher quality articles. Acquiring more information ensures that you cover every important angle of a problem or topic.
To ensure that you write content that is valuable to your readership, it’s important to go beyond catchy titles and tap into credible sources to find interesting facts. The web is a community and you will have to consult it diligently to contribute.
2. Get inspired by other writers
You can find inspiration from other web editors you admire through their previous work. Finding inspiration is a good way to avoid starting from a blank page. But beware, inspiration does not mean duplication! Your writing must retain your editorial mark and of course be unique so garners interest among users online.
3. Analyze your traffic to better guide your content
As is the case in many areas of business, your blog will be successful if it meets the needs of a customer base. One of the best ways to know what people need is get off your chair and consult with them.
Content writing is still a relatively new profession. In this sense, having to experiment before finding your real niche is normal. There are, however, many tools that will allow you to find the most appropriate topics for your target audience.
Don’t hesitate to consult the data you find to create perfectly tailored content.
4. Give yourself time to master the technique
Content writing is more than having good ideas and putting them into words. The technical aspect must also be taken into account to ensure the writing is visible to the greatest number of people.
As such, the referencing component needs to be considered to ensure good SEO on Google. The more visibility an article has, the higher number of visitors it will get, which is an important element of your publishing strategy.
5. Establish an editorial calendar
Major websites use an editorial calendar to determine what content to publish. Even on a smaller scale, this type of approach has its benefits.
Much like a storyboard, an editorial calendar will give you a clear plan and longer-term vision. Reducing the uncertainty of upcoming topics can help reduce anxiety for web editors who are under high pressure to find new topics every day.
6. Write for your readers
One of the most important factors web editors need to consider during the editorial phase is the direction of the topics covered. All content that is produced must be directed towards your users, since they should be at the heart of your editorial strategy.
Therefore, in spite of the technical aspects applied to the writing, you will always have to prioritize the target to the search engines. An article with good statistics will have more value than content with high visibility, but low interest.
7. One article is good, but two is even better
If you get to the point where you write more than one article a day, your new output will allow you to put some articles in the bank. This will allow you to take a few days off and still have material to publish.
The more content and articles you have on your website, the more likely users are to browse the site for other topics, instead of just reading one article and leaving.
SEO: consistent writing at the base of your strategy
The fear of not having enough topics and content to write an article a day is a hurdle you need to overcome. Successfully delivering more content means more link opportunities, better SEO results and more traffic to your site.
Having said that, being a content editor is a full-time job. A person dedicated entirely to this job has the instincts and techniques needed to maximize the benefits of a publication. If you feel like you need guidance in this task, the My Little Big Web editors can provide support throughout your marketing and editorial strategy. Don’t hesitate to contact our team to find out more.