Facebook, Instagram, Twitter, LinkedIn, Google +, Snapchat … Take a breath as we will happily stop listing them all. No matter the social network, to become a true star or a great influencer, it is necessary to publish content almost every day.
And if, up until this point, you haven’t noticed any problems, you will quickly realize that publishing content regularly on social networks is no easy task.
Are you short of ideas for your social media publications?
Are you missing content to share?
Content writing for your website and social networks is not easy but don’t worry, even we at My Little Big Web, have encountered this problem before. However, as enthusiasts and experts in web marketing we couldn’t allow ourselves to be defeated. Thanks to our experience, we have chosen our 9 best tricks that allow us to regularly offer quality content to all our wonderful subscribers.
#1 Plan your publications with Hootsuite
Hootsuite is a great tool for all social network managers. And honestly, we are willing to bet on the fact that all good community managers use this platform.
Simply put, Hootsuite allows you to schedule your publications on Facebook, Twitter, Google + and LinkedIn in advance. In other words, you save a lot of time because, come Monday morning, you can quickly and easily organize your entire week on the social networks.
The platform allows you to select the date and time you want to publish. In addition, you can integrate a link to an article or a page of your website.
#2 Have an original style in your publications
If you use social networks for your business, you want to communicate effectively about what you are doing and who you are. The best advice we can give you is therefore to have a style, an identity or a true brand image.
If you succeed in making sure that users recognize you just by reading your publications then you have won! Adapt this style to each social network. For example, you can use special hashtags on Twitter, Instagram or to a lesser extent on Facebook. In addition, using hashtags should allow you to multiply traffic to your website.
On LinkedIn and Google+, choose a professional style while for Instagram and Snapchat, opt for more “fun” publications.
On Facebook, publishing pictures and videos is a very good thing but, again, the media should be adapted to your corporate image.
#3 Create a blog and share your content
The reasons to have a blog for your business are many. First, it is very useful for improving the SEO of your website and additionally, it can give you the opportunity to have content to publish regularly on social networks.
Of course, it all depends on the regularity with which you will post articles on your blog. Share all your blog articles on social networks like LinkedIn, Google+, Facebook and Twitter. This will greatly boost traffic to your website.
#4 Communicate your company’s activities
This may seem obvious and it tends to be forgotten. Not everyone necessarily knows your business and what you do. Therefore, share your website’s service pages, communicate the services you offer and disclose your best offers or promotions.
#5 Give advice to your subscribers
Whether you’re a dentist, a masonry company or a tax law firm, we’re confident that you have a lot of advice to impart to Internet users. This is useful since these are much appreciated by all social network users.
So, whether you share an article from your blog, a service page on your website or a simple photo on Instagram, consider giving tips on a regular basis. Ask yourself: What value will my publication bring to my subscribers?
You can simply publish a tip on social media but don’t forget to include a link to your website.
#6 Share your business life
Sharing the life of your team at work doesn’t seem obvious to everyone. And yet, with the strong growth of Instagram in recent years, you can now publish photos of the good atmosphere that reigns in your workplace.
If they are well executed, they can quickly net you many “likes” and you can also cross-post them on Facebook at the same time.
#7 Produce varied content
Photos, Gifs, videos, blog articles, service pages, tips and tricks, everything is good for publishing content regularly on social networks. Let your imagination run wild and offer varied publications to your subscribers while respecting the brand image that you have set.
#8 Re-publish your old content
The lifespan of a tweet is 4 hours, the lifespan of a post on Facebook is 15 hours and on Instagram your publication will have a life expectancy of 21 hours. Don’t be afraid to share your content again if you haven’t done so for a long time.
For example, you can tweet an article two weeks after having done it. On Facebook, LinkedIn and Google +, you can also share a publication that has not been published for over 4 months.
#9 Stay up to date on industry trends and share the best articles
Finally, you can easily publish relevant content on your social networks from other websites. Of course, we do not advise that you share your competitors’ content but you can share relevant information around your industry. Don’t forget to quote your source in your publication. You can do it through the “@” on Facebook and Twitter notably.
Be aware that this type of sharing will be much appreciated by the profile you are quoting and all its subscribers will be able to see your publication more easily, with greater visibility.
You now have all the cards in hand to be able to publish regular and effective content on your social networks. Never forget to clearly define your goals for this content strategy.
If you need help with your content strategy on social networks, don’t hesitate to contact us.