CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]
A DIGITAL ADVERTISING AGENCY WITH EFFECTIVE
FACEBOOK ADVERTISING SERVICES
WHY INVEST IN FACEBOOK ADVERTISING ?
ALMOST EVERYONE IS ON FACEBOOK
Whether we want to admit it or not, Facebook brings together a large part of your target audience as the platform remains the world’s leading social network with 2 billion active users (July 2017).
FACEBOOK ADVERTISING COSTS LESS.
Unlike other older platforms, Facebook advertising remains affordable and the return on investment is virtually assured.
YOU CAN TARGET YOUR AUDIENCE WITH EXTREME PRECISION
Gender, age, interests, occupation, geographical area, marital status, level of education, etc. The targeting criteria are extremely advanced.
MOBILE PERFORMANCE IS EXCELLENT
Facebook advertising is one of the most mobile-friendly at a time when Facebook is the most downloaded application in the world on iOS and Android.
COMPLETE THIS FORM, WE TAKE CARE OF THE REST!
LITTLE BIG FACEBOOK ADVERTISING SERVICES
DEFINING YOUR DIGITAL ADVERTISING GOALS
Defining goals makes it possible to put in place an adapted digital strategy and optimal budget to achieve these goals. We want you to spend as little as possible while getting maximum results. The return on investment you want to target will therefore serve as a starting point when creating your ads and their broadcast model.
If you’re new to Facebook advertising, we can start with small goals to test your offer and then adapt the new goals based on the results.
DEFINING YOUR BUDGET
Based on your budget, we provide you with forecasts of the number of visitors to expect on your website, the number of fans to be acquired and the conversions attainable. The budget invested on Facebook is flexible and we can increase or lower it at any time. There is also no minimum broadcast time.
You can decide to invest a monthly budget and monitor your performance or set a fixed budget that will automatically stop the online advertising campaign once it is spent.
CREATING AND CONFIGURING CAMPAIGNS
Once your goals and budget are defined, we create your Facebook advertising campaigns and define your target audience. You can provide us with the visuals you want displayed or ask us to make recommendations for you. Text and images will be updated regularly to make your ads more dynamic.
The targeting criteria and displayed texts can be changed at will, but it is recommended to wait a short time for the first results to appear before making changes.
ANALYZING EARLY RESULTS
The first results allow us to see how your audience reacts to the different messages that have been broadcast. As Facebook is a “push” platform (users see your message without having researched your products or services), it’s important to monitor the initial interactions and adapt your strategy accordingly.
If the digital advertising results are satisfactory, we will make no (or little) changes to avoid risking lowering your performance. Otherwise, we will continue the optimizations until we get the desired results.
Based on the results obtained, our digital agency will analyze all aspects of your campaign that can be optimized to improve performance even more. We analyze how your competitors communicate on Facebook and we contact various Facebook teams to get their opinions on your campaigns and learn the tricks and best practices of your industry.
At any time, you can ask us to make changes to your Facebook advertising campaigns if you want to promote a special offer or event.
LITTLE BIG TESTIMONIALS
As an entrepreneur who realizes its first project, it is important to get good advice. I do not think it is easy to build a custom website for a client who has a vague image in mind, and Little Big Team has been able to shape my ideas and offer me solutions both Site functionalities level and at the level Design.
The result of my collaboration with My Little big Web is a fluid site providing an optimal user experience for online booking site, simple but effective.
For those who doubt, Willo is very competent and responsive despite the a priori we can have on the canine species.
I had been reading some MY LITTLE BIG WEB articles that I enjoyed a lot, therefore I decided to contact the agency.
In Switzerland, I had not found the answer to my questions, but thanks to My Little Big Web, I was quickly supported by a dynamic, efficient, friendly and very attentive staff.
My website was in need of SEO, new content, refreshment, of a marketing strategy ... all this in a short time and for the right price.
A big THANK YOU to your agency for guiding me and for targeting my needs in a quick and professional manner.
I also raised an important point about you, which is your greeting! It is very good!
Thank you for your work My Little Very BIG Web!
I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.