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Facebook Ads Agency
Why trust us with your facebook advertising ?
More than 900 campaigns managed to date
Facebook advertising was one of the first services offered by our Montreal web agency. Our digital experts are certified and employ a Facebook-recommended method to guarantee you the best results.
A custom Facebook advertising package
There are many ways to advertise on Facebook and many factors are taken into consideration (objectives, audiences, geographical area, budget, time period etc.). Your Facebook advertising expert will recommend a plan tailored to your needs based on best practices.
The opportunity to work as a team
We offer our clients who wish to invest in their advertising strategy a collaborative support system with one of our Facebook Ads experts. From the starting call or meeting, we define each person’s role and how your Facebook Ads specialist can best help you.
A transparent and scalable package
Our Facebook advertising quotes are fully detailed and can always be adapted to your business needs and marketing strategy. Whether you want to increase/decrease your budget, pause advertising campaigns or create new ones, we offer you the flexibility you need.
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Little big facebook advertising steps
Defining your advertising objectives
Why do you want to advertise on Facebook? What return on investment do you expect to see? During the starting call or meeting, we take the time to listen to learn more about your company (its history, values, challenges).
We then show you all the possibilities offered by Facebook advertising and identify which one best suits your business: increasing visibility, generating leads, boosting sales or building customer loyalty.
Defining your target audience
Facebook advertising offers you three audience targeting options:
Basic audience, determined according to certain characteristics (age, gender, profession, geographical area, interests, etc.).
Personalized audience, derived from your current database (website visitors, customer emails) to build loyalty with those who already know your brand.
Similar audience, which gathers people with similar characteristics to your existing customers / users / current audience.
Defining your budget
Your Facebook advertising expert will help you determine the right budget for your goals and provide you with a projection of the number of visitors who will see your ad, visit your website and the sales / contacts you can generate. The budget invested in Facebook advertising is flexible, you can increase or decrease it at any time and there is no minimum runtime.
Your Facebook advertising expert can define a daily, monthly, or fixed budget with you that will automatically stop the ad campaign once the budget is reached.
Creating and managing your Facebook ad campaigns
Your Facebook advertising expert can use the visuals/text you provide or work with our team of in-house web designers/writers to create your campaigns. We will send them to you for approval before publication.
Your Facebook ad manager can change the visuals or text at any time upon your request. We optimize targeting and content to increase performance based on the results and interaction your campaigns generate.
Facebook advertising report
All of our clients receive performance reports prepared by our assigned Facebook ad manager. This report will be tailored to your needs and preferences. When your dedicated account manager sends your performance report, you can ask them to contact you for an overview and to answer any questions you may have.
In this report, you will get an overview of the month’s performance compared to the previous month, a summary of the actions taken and an explanation of the actions planned for the following month.
Little big testimonials about our online advertising agency
I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.
Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.
The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.
Our little big digital advertising clients
Facebook advertising services wil increase the visibility of your business, generate traffic to your website…and influence your position in google search results!
Facebook advertising FAQ
Is Facebook advertising right for my business?
This is hard to say until you contact us and we ask you our questions. However, there are a few ways to find out if Facebook advertising is right for your business:
- Do your competitors advertise on Facebook?
- Do you think your customers might be interested in you advertising on Facebook?
- Do you want to increase your brand awareness?
- Are your customers on Facebook?
If you answered yes to any of these four questions, Facebook advertising may be a good option for you. The easiest way to answer them is to contact us directly. As a Facebook Ad agency, we can help you decide what is best for your business and marketing objectives. Note that a majority of the population has a Facebook account and that 74% of Facebook users visit the platform every day and spend more than 20 minutes per visit.
What is the minimum/ideal budget I need to invest in Facebook advertising?
There is no minimum or maximum. Our Facebook Ad agency is used to working with budgets ranging from $300/month to over $5000/month. However, you should know that certain factors influence the minimum budget you should invest if you want your Facebook ads to be successful: geographical area, type of audience, chosen objectives, number of leads, website visits, sales etc.
Likewise, it is important to distinguish between the budget you invest in Facebook and the “human time” involved in the creation and management of your campaigns. Whether you decide to entrust the project to a Facebook ad agency such as My Little Big Web, do it yourself or ask one of your employees to do it for you, you have to factor this time into your ROI projections.
Call us or send us a message so that we can give you a personal assessment.
How do you reach the right audience on Facebook Ads?
Simple. Your Facebook campaign manager at My Little Big Web knows all the ins and outs of the advertising platform and can show you how targeting is determined. We can start from an existing database (your website visitors, customer emails, etc.) and create a specific audience.
Your Facebook Ads expert can also create a “similar audience” based on an existing audience by having Facebook search for users who share characteristics with your existing audience. This helps you reach a much larger audience and fine-tune it based on the interactions and results.
How can I increase the engagement rate of my Facebook ad?
There are several ways to improve your audience engagement on Facebook. Your Facebook advertising expert will first schedule a call or meeting with you and analyze your account. The goal here is to understand what you’ve done in the past and why some things have worked better than others.
Your Facebook advertising specialist knows all the best practices recommended by the platform and will be happy to share them with you. They will explain the best times of the day/week to post your ads and how to create a Facebook ad that meets your objectives. Contact us so that we can discuss it in detail.
How do I measure the results of my Facebook advertising campaigns?
There are a number of ways to measure the results of your campaigns. Your Facebook advertising expert will take the time to explain everything to you during the starting call/meeting. For instance, you can analyze the traffic your Facebook ad generates to your website, the number of interactions your ads have generated, or the contact/inquiries from potential customers.
One of the main advantages with web marketing (and Facebook advertising) is that everything can be analyzed. The Facebook advertising specialist in charge of managing your campaigns will send you a performance report at the end of each month and explain the actions taken, the results obtained, and the actions planned for the following month.
How long will it take for me to see results from my Facebook Ads?
Results are very fast, usually within a few hours/days, depending on the size of your campaign. Your social media advertising expert will explain all of this to you in detail since the time it takes to see results depends on many factors: audience size, budget invested, type of message communicated, type of advertising, objectives targeted (widening the audience, retaining an existing audience, contests, etc.).
What are the different types of Facebook Ads?
Facebook advertising is jam-packed with options for displaying the best message to Internet users. You can choose to display images, videos, or carousels. The Facebook Ads platform also allows you to advertise on the various platforms owned by the social network: Facebook Marketplace, Facebook Messenger, Instagram etc. As a Facebook Ads agency, we can help you implement the best practices. The ones that bring you the most return on investment.