Facebook Advertising Agency in Montreal
My Little Big Web is a Montreal-based Facebook marketing agency. Our team of PPC experts takes your business to the next level through effective advertising and community management.
What is Facebook Ads and why work with a Facebook marketing agency?
Boasting nearly three billion users, Facebook (now called Meta) stands as the world’s premier social network, making its advertising platform indispensable for businesses aiming to tap into the social media market. Facebook advertising involves showcasing a promotional image or video in the news feed of a demographic that aligns with your company’s target audience, considering factors like age, gender, location, and interests.
Our Meta marketing agency, with a focus on Facebook advertising campaigns, assures top-notch campaign management and a marketing strategy tailored to meet your goals. A Facebook advertising expert meticulously analyzes the outcomes of your social media campaigns daily, offering you real-time tracking. If you’re in search of an agency with Facebook Ads specialists ready to address your queries, fine-tune your campaigns, and maximize your budget, reach out to our web agency. Simply fill out the contact form, and one of our specialists will promptly respond to you.
Is Facebook advertising right for my business?
Your target audience uses Facebook
The Facebook Ads platform is ingeniously crafted to empower businesses to connect with their prospective customers. Consider asking your current customers if they’re on Facebook, or try running a trial campaign with a specific audience – the results might astonish you. Additionally, a Facebook Ads specialist can scrutinize your target audience and provide insights on whether the investment would be worthwhile.
You’re launching a new product or service
Our Facebook agency provides a variety of packages tailored to your specific needs, whether it’s launching a product/service, generating leads (via contact forms or calls), running competitions, enhancing brand visibility, or conducting recruitment campaigns. Collaborating with a certified Facebook Ads agency like My Little Big Web can pave the way for a successful launch, ensuring you reach the appropriate audience while maintaining a handle on your budget.
You want more cross-platform brand awareness
Facebook Ads provides the opportunity to retarget individuals who have visited your website by displaying a custom ad in their News Feed, a technique known as retargeting. This strategy can entice them to revisit your website and perform the desired action. Feel free to reach out to us for further details.
You want to generate reach and engagement fast
Our agency specializes in Facebook ads and can help you increase visibility with your desired audience by promoting your posts. Your posts will be prominently featured in the Facebook and Instagram news feeds of potential customers, encouraging engagement with your brand. A consultant from our team will provide guidance throughout the entire process.
Our Facebook marketing services
Facebook account audit
Our Facebook advertising agency has identified more than 30 factors that Facebook takes into account when assessing your ad performance. Every Facebook Ads agency has its unique approach to campaign setup, but there are certain proven strategies that significantly influence performance upon ad launch. We’ll scrutinize your ads, target demographics, proposed ad budget, tracking mechanisms, geographical reach, ad format, set goals, and even your competitors both within and outside your target market. Our agency can also provide insights into which of your competitors’ ads are outperforming others, and how to leverage this information.
Creating your Facebook ad campaign
Before launching your Facebook advertising campaign, it’s crucial to have well-defined objectives. These might range from driving website traffic, highlighting your posts, promoting your Facebook and Instagram pages, engaging in an event, boosting video views, to attracting job applicants. Our digital marketing agency will craft engaging visuals aligned with your campaign goals and fine-tune your account setup to fully harness Facebook’s advertising capabilities and optimize outcomes.
We’ll work closely with you, reviewing and seeking approval for all elements before going live, allowing for any adjustments you wish to make. Our aim is to merge our social media acumen with your industry knowledge and services to yield compelling and effective results.
Campaign management
By delegating your social media advertising campaigns to a specialized agency like My Little Big Web, you significantly enhance your potential for optimal results. A dedicated manager will be assigned to you, always available to address any queries you may have about Facebook Ads. They will offer lucid explanations of the specific strategies they intend to execute.
Each month concludes with a tailored performance report, detailing the results attained and the planned initiatives for the upcoming month. With us, you enjoy the flexibility to modify your budget, scale it up or down, and even halt your campaigns whenever necessary.
Facebook brand identity
The diverse Facebook ad formats allow you to craft recognizable post templates that can help establish a personalized brand identity. By adhering to your brand’s color scheme, font, visual style, and editorial tone, your potential and existing customers can effortlessly engage with your ads and posts in their News Feed.
We can also design unique campaigns for specific seasons (Black Friday, Christmas, summer, spring, winter, etc.) or special events. Our web designers will ensure that the visual identity of your Facebook advertising campaigns aligns seamlessly with your website’s aesthetic.
Our Facebook campaign management process
Defining your goals
Why do you want to do marketing on Facebook? What return on investment do you hope to achieve? During the call or startup meeting, we will take the time to listen to you in order to learn more about your company (its history, values, challenges). We will then show you all the possibilities that Facebook Ads offer to help you identify the one that best suits your company: increasing your brand awareness, developing a prospect base, increasing your sales, recruiting new people, or even retaining your customers. Marketing on Facebook should be an investment, not an expense.
Choosing your audience
Facebook advertising offers three audience types:
- Core audience, determined by certain criteria such as age, gender, profession, geographic location, and interests, as well as other socio-demographic factors.
- Custom audience, derived from your current database (website visitors, customer email addresses) to retain those who already know your brand. We can create remarketing campaigns to target them.
- Lookalike audience, which brings together people who share characteristics with your existing customers/users/current audience.
We can effectively reach these three target groups through three separate advertising campaigns.
Identifying the best type of campaign
Facebook Ads provides a wide variety of ways to communicate with your audience, such as Messenger, Marketplace, Instagram, videos, forms, and the audience network. Each campaign type has its own unique goals, and it’s understandable if you’re unsure about which option to choose.
Our Facebook Ads agency is here to guide you and discuss the digital strategies that are most suitable for your business, budget, and objectives. Schedule an appointment with one of our Facebook Ads specialists to get all your questions answered.
Choosing the right ad format
Your Facebook advertising specialist can utilize the visuals and text you supply, or collaborate with our internal team of web designers and copywriters to craft your campaigns. Prior to publishing, we’ll forward them to you for approval. Certain formats may perform better than others, contingent on your industry and business type.
Your Facebook advertising manager can modify the visuals or text whenever you request. Guided by the results and engagement generated by your ad campaigns, we fine-tune targeting and content to enhance performance.
Defining your budget and bidding strategy
Your Facebook advertising specialist will assist you in establishing an appropriate budget for your objectives, and provide you with projections of the number of visitors who will view your offer, visit your website, and the potential sales/contacts you can generate. The budget allocated to Facebook advertising is adaptable: you can raise or lower it at any time, and there’s no mandatory minimum run time.
Your Facebook advertising specialist can collaborate with you to set a daily, monthly, or fixed budget that will automatically halt the advertising campaign once the budget limit is hit.
Performance measurement and optimization
Our clients receive personalized performance reports, created by their dedicated Facebook ad management expert. These reports are customized to meet your specific needs and preferences. When your account manager sends you the report, you can request a presentation and have any questions answered.The report provides an overview of the current month’s performance, comparing it to the previous month. It also includes a summary of the actions taken and explanations of the strategies planned for the following month.
Trust one of the best Facebook advertising agencies in Montreal
Our team of Facebook advertising experts has carried out hundreds of digital campaigns of all sizes and in all industries! Why shouldn’t you? Contact our Web marketing agency today for a free quote!
Why choose our Facebook Ads agency?
A certified Facebook Ads agency
All our Facebook Ads experts have successfully completed their certifications through Facebook’s training platform, Facebook Blueprint. We have been assisting SMEs with their Facebook communications since 2013 and have established key contacts at Facebook to provide the best possible support to our clients. Thanks to our approved tools and work methodology, My Little Big Web has emerged as one of the leading certified Facebook Ads agencies in Montreal.
Over 900 Facebook Ads campaigns to date
Our Montreal Web agency has been offering Facebook advertising services since the beginning. We’ve had the privilege of assisting numerous small and medium-sized businesses in Canada and beyond with various types of campaigns, such as increasing visibility, recruiting, boosting online sales, and generating leads. Regardless of your budget, our vast experience in Facebook advertising allows us to easily determine the most effective strategies for your business. Get in touch with us for further information.
A transparent, scalable package
Our Facebook advertising quotes are meticulously detailed and can be easily customized to align with your business needs and marketing strategy. Whether you wish to adjust your budget, temporarily halt advertising campaigns, or develop new ones, we provide the flexibility you require. Instead of charging based on a percentage of your spending, we bill based on the actual time dedicated to managing your campaigns.
No commitment
Clients choose to stay with My Little Big Web because we deliver tangible results. Whether you prefer a commitment of 6 months or a year for discounted rates, or if you’d like to test us out for 3 months and renew your package on a monthly basis, we offer the flexibility you desire. Additionally, you have the freedom to pause your campaigns whenever it suits you and reactivate them whenever you’re ready.
Facebook advertising FAQs
How much should I budget for my Facebook ads?
There is no minimum or maximum budget required. Our Facebook Ads agency is experienced in working with budgets ranging from $300/month to over $5,000/month. However, it’s important to note that certain factors influence the minimum budget needed for your Facebook ads to be successful, such as geographic location, target audience, chosen objectives, number of leads, website visits, sales, etc.It’s also important to distinguish between the budget you invest on Facebook and the “human time” associated with creating and managing your campaigns. Whether you decide to entrust the task to a Facebook advertising agency like My Little Big Web, do it yourself, or have one of your employees handle it, you need to factor in this time when calculating your profitability.
Please call us or send us a message so that we can provide you with a personalized evaluation.
Is Facebook advertising right for my business?
It’s difficult to say until you contact us and we ask you some questions. However, there are several ways to determine if Facebook advertising would be suitable for your business:- Do your competitors advertise on Facebook?
- Do you think your customers would be interested in seeing your Facebook ads?
- Do you want to increase your brand awareness?
- Is your target audience active on Facebook?
If you answered yes to any of these four questions, Facebook advertising could be a good option for you. The easiest way to find out is to contact us directly. As a Facebook advertising agency, we can determine what would be most suitable for your business and marketing goals. It’s worth noting that the majority of the population has a Facebook account, and 74% of Facebook users use the platform daily, spending over 20 minutes per visit.
Why use a Facebook advertising agency instead of doing it myself?
If you feel confident and have the desire to manage your Facebook advertising campaigns, we recommend doing so. However, it is important to note that using an agency like My Little Big Web ensures that the work will be done well, as we specialize in this platform.
The biggest challenge of managing your own campaigns is the lack of support when you need it. It can be difficult to find a specialist who has the time to assist you for an hour or two. As a result, you may often waste a lot of time and energy trying to solve problems or find answers to your questions. During this time, you are not able to focus on your business or your area of expertise.
Is Facebook advertising worth it?
The profitability of your Facebook advertising campaigns depends on various factors: the price of your products or services, the total budget for your advertising campaigns (media costs and management fees), your ability to convert prospects into customers once they arrive on your website or contact you, etc.
It is therefore difficult to predict the profitability of Facebook advertising campaigns before testing them. However, our specialists are experienced in managing Facebook Ads campaigns and they will not advise you to start advertising on Facebook if they believe it will not be profitable.
When can I expect results?
Results are very fast, typically within a few hours or days, depending on the size of your campaign. Your social media advertising expert will take the time to explain all of this in detail because the speed of obtaining results depends on several factors: audience size, budget invested, type of message conveyed, types of advertisements, and targeted objectives (expanding the audience, retaining an existing audience, running contests, etc.).
Can I pause my campaign?
Many of our customers have seasonal activities or budget constraints, and some need to fill their order books for a specific period. As a result, our Facebook Ads experts are directed to pause advertising campaigns promptly upon your request.
How do I know you’re the right Facebook Ads agency for me?
The easiest way is to contact us to be connected with one of our Facebook Ads specialists. You will have the opportunity to ask them any questions you have and see if you enjoy working with them. We will also discuss pricing, as well as their confidence and motivation in managing your advertising campaigns.
This is truly a mutual interview where you will determine if we are the right agency to support you. Each agency has its own way of working, typical clients, pricing structures, etc. So it’s important not to only contact our agency, but to select two or three to ensure you make the right choice. We hope that we will be the one that best suits your needs.
How much do I have to be involved if I work with your Facebook Ads agency?
You have the freedom to choose your level of involvement. Some clients prefer to validate everything (advertisements, budget, strategy, etc.), while others give us full autonomy as long as the results are delivered. You can also decide to gradually entrust us with more control as trust is established. There is no significant price difference between a client who wants complete control and a more flexible one.
Interested in our Facebook Ads services? Then contact us now
Contact our team today for more information about our Web advertising services.