A DIGITAL ADVERTISING AGENCY WITH EFFECTIVE

FACEBOOK ADVERTISING SERVICES

WHY INVEST IN FACEBOOK ADVERTISING ?

1

ALMOST EVERYONE IS ON FACEBOOK

Whether we want to admit it or not, Facebook brings together a large part of your target audience as the platform remains the world’s leading social network with 2 billion active users (July 2017).

2

FACEBOOK ADVERTISING COSTS LESS.

Unlike other older platforms, Facebook advertising remains affordable and the return on investment is virtually assured.

3

YOU CAN TARGET YOUR AUDIENCE WITH EXTREME PRECISION

Gender, age, interests, occupation, geographical area, marital status, level of education, etc. The targeting criteria are extremely advanced.

4

MOBILE PERFORMANCE IS EXCELLENT

Facebook advertising is one of the most mobile-friendly at a time when Facebook is the most downloaded application in the world on iOS and Android.

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LITTLE BIG FACEBOOK ADVERTISING SERVICES

STEP 1

DEFINING YOUR DIGITAL ADVERTISING GOALS

Defining goals makes it possible to put in place an adapted digital strategy and optimal budget to achieve these goals. We want you to spend as little as possible while getting maximum results. The return on investment you want to target will therefore serve as a starting point when creating your ads and their broadcast model.

If you’re new to Facebook advertising, we can start with small goals to test your offer and then adapt the new goals based on the results.

STEP 2

DEFINING YOUR BUDGET

Based on your budget, we provide you with forecasts of the number of visitors to expect on your website, the number of fans to be acquired and the conversions attainable. The budget invested on Facebook is flexible and we can increase or lower it at any time. There is also no minimum broadcast time.

You can decide to invest a monthly budget and monitor your performance or set a fixed budget that will automatically stop the online advertising campaign once it is spent.

STEP 3

CREATING AND CONFIGURING CAMPAIGNS

Once your goals and budget are defined, we create your Facebook advertising campaigns and define your target audience. You can provide us with the visuals you want displayed or ask us to make recommendations for you. Text and images will be updated regularly to make your ads more dynamic.

The targeting criteria and displayed texts can be changed at will, but it is recommended to wait a short time for the first results to appear before making changes.

STEP 4

ANALYZING EARLY RESULTS

The first results allow us to see how your audience reacts to the different messages that have been broadcast. As Facebook is a “push” platform (users see your message without having researched your products or services), it’s important to monitor the initial interactions and adapt your strategy accordingly.

If the digital advertising results are satisfactory, we will make no (or little) changes to avoid risking lowering your performance. Otherwise, we will continue the optimizations until we get the desired results.

STEP 5

PERFORMANCE OPTIMIZATION

Based on the results obtained, our digital agency will analyze all aspects of your campaign that can be optimized to improve performance even more. We analyze how your competitors communicate on Facebook and we contact various Facebook teams to get their opinions on your campaigns and learn the tricks and best practices of your industry.

At any time, you can ask us to make changes to your Facebook advertising campaigns if you want to promote a special offer or event.

LITTLE BIG CASE STUDIES

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Facebook advertising services will…
Increase the visibility of your business…
Generate traffic to your website…
And influence your position in Google search results!