Search engine algorithms are increasingly difficult to satisfy and many factors contribute to a web page’s good ranking on Google: content quality, good structure, keywords, and more! Among all these factors, many website owners have adopted an off-site strategy because of its positive impact on SEO. This strategy involves optimizing a site’s SEO by using external resources. In this article, the experts at our SEO agency My Little Big Web present one of these very effective but underutilized external strategies: link building with blog comments. Why is this strategy beneficial for your SEO and how do you do it?
The benefits of this strategy
If done the right way, commenting on blog articles can be extremely beneficial for your website’s ranking. Although this strategy is undervalued, it should be used as one of the pillars of link building. This is because external links, also known as backlinks, are very important for optimizing your SEO since they lead visitors from another website to yours.
Increasing your traffic
If you feel like your website isn’t generating enough traffic, it probably means it doesn’t have enough authority in search engines. This strategy is a good way to make your website more valuable to Google and other search engines. If you take the time to comment on articles with a link to your website, you will end up with a significant number of links to your website, which will considerably increase your traffic!
External links are links that point from other websites to the pages of your site. They are one of the main reasons why website owners comment on blog posts. When a user enters keywords in the search bar, Google always promotes websites that provide the most relevant results. When a website receives links from other sites with a strong domain authority, Google will notice this and will tend to position it better.
Building your reputation
Commenting on articles will first allow you to share your ideas and create engagement between Internet users and bloggers. You will therefore build your company’s image by making yourself more visible. As a result, you will leave a strong impression on users, who will see that you are an expert in this field and that your answers are valuable. To do this, offer your help or explain why you agree or disagree with the subject matter.
Commenting on a blog post is a good way to build relationships with bloggers and even the administrators of the pages where you post your comments. However, it can take time, so be patient and you will end up being noticed by Internet users.
Find the right article to comment on
Now that you know why this strategy is interesting for your SEO, you need to find the right articles to comment on. First and foremost, focus on pages that are in the same field as your company and that generate a high level of traffic. There is no need to focus on the biggest bloggers in your area, you just need an active community. You can use different online tools to do this.
Be the first to comment with Google Alert
Many Internet users are eager to find good blog articles to be the first to comment on them and they are absolutely right! If you write one of the first comments you will probably get more clicks. More clicks also means more people visiting your website and becoming potential buyers. With Google Alerts, you can find new articles for free and filter your searches according to your needs, such as:
- Filter the site you want to publish a comment on by name;
- Filter by keyword you want to position yourself on;
- Filter by product name;
- Filter by region.
Analyze your competition with SEMRush
Another good way to find blogs where you can post comments is to analyze what your competitors are doing. If they were able to get an external link through a comment on a blog post, that means you can too. If you want to see your competitors’ backlinks, you need a tool like SEMRush, which we will use as an example:
Once you have identified blogs that provide external links to your competitors, you can check which of them accept comments under their articles. If however some do not accept comments, you can still choose another off-site strategy, the guest post, also called guest blogging. This strategy consists of publishing articles on other influential blogs in order to get traffic from these blogs.
Find blogs in your area of interest with Google Search Operators
If you want to comment effectively under the right articles and get relevant links, they have to come from web pages that are linked to your sector, your niche. Finding them is relatively simple. Just go to Google and enter this formula in the search bar:
SECTOR + “Leave a comment”
This will enable Google to filter all blog posts directly linked to your comment keyword. It is even better if you filter these results by date to ensure that your answer is relevant.
Some tips for effective comments
Once you have found the blog posts to interact with, make sure you write effective and relevant comments. Our SEO experts will give you some advice on how to do this.
Find out more about the blog in question
Read some of the author’s previous articles on the same website. This will help you understand his intentions and how he approaches a subject. It will allow you to react and comment on his article in a meaningful way. This will likely have a positive impact on your link building strategy.
Beware of spam
Before you leave comments, make sure you read the blog article carefully and think twice about what you’re going to write. Remember that the majority of comments from businesses online are spam.
Make your comment as relevant as possible to avoid making it look like spam. Try to raise an issue that has not yet been asked and show your interest and expertise on the subject. Also make sure you are not too generic to generate interest. The goal is simply to add value to the article.
Don’t over-optimize your comments
Using your keywords instead of your real name is bad for your reputation with administrators, who may even delete your comment. Everyone greatly prefers to be dealing with a real Internet user. Using your identity will make you stand out from a spammer and give you more credibility as you become a real member of the discussion group.
Be clear and precise
When writing your comment, find a middle ground. If you write a comment that is too short, you may not demonstrate your experience enough. However, if you write a comment that is too long, you will lose the reader’s attention. Ideally, you should write comments that are about 150 to 200 words. You can also put a link to one of your articles if it illustrates your point. If you find that the subject needs to be explored further, why not make it an article on your own blog?
Adopt a strong link strategy
For SEO experts, a link building strategy is essential to increasing traffic to your website and getting a good ranking in Google search results. It requires well-developed skills in certain areas, such as content creation and web marketing. Links affect many key factors that influence SEO such as visibility, authority and credibility. Without the right strategies, the comments you write on blogs will not be beneficial.
No worries, if you have any questions, don’t hesitate to contact us, our SEO experts will be happy to answer them and help you improve your SEO strategies!