THE BLOG

For an entrepreneur seeking to promote his products, having a unique and convincing website is no longer an option. It is an effective way to attract new customers. Many small business owners [...]

Website design is a fundamental step for any business. As an SME leader, this process requires some involvement. Whether you choose to go through a freelancer, an agency, or do it yourself, some [...]

Website designers need to keep up with the latest trends in web page design as well as anticipate trends that will take over in the coming months. As an Internet user, being aware of these trends [...]

Communication plays an important role in the creative process. In the context of web design, this often means using textual language. The form it takes, its typography, therefore has a direct [...]

Every business owner or marketing manager setting up a web marketing strategy has asked themselves the question at hand at least once. If your needs are urgent and you require a wide range of [...]

Artistotle described human beings as rational animals more than 2000 years ago. Over time, science has come to explain the main source of this rationality: a brain that is more highly developed [...]

Building an effective product page is not as easy as you might think. Indeed, its role isn’t simply presenting a product. It needs to successfully charm and convince users so they make a [...]

User experience (SEO) and search referencing (SEO) are often discussed independently, even though you have every interest in combining them since they are linked by common goals. The two go hand [...]

After launching your online store comes the time to sell and turn a profit. Like all traditional businesses, an e-commerce site needs to make money. We often try, for no specific reason, to [...]

Today, the web has become a fully-fledged marketplace. According to a study conducted by eMarketer, e-commerce accounted for nearly 8.7% of total retail sales in the world in 2016. By 2020, [...]

You have no doubt often heard about calls to action, the little texts designed to prompt specific actions from web users. Often in button form, their goal is to redirect the user and create an [...]

All companies yearn for the perfect website, one that will lead to increased conversions and an explosion in online popularity. Is this a pipe dream? Let us reassure you: with a little [...]

I get asked this question on an almost daily basis and it is quite normal that people outside of the online business sphere might wonder how much a web design project costs. This article will [...]

Many companies believe that a web marketing strategy should be established downstream from their website design. If you subscribe to this line of thinking, we are here to convince you otherwise! [...]

The web is a jungle of countless competing sites tirelessly contending for customers and market shares. Launching a new website can be a frightening step to take, leading to questions such as: [...]

“Content is king!” This is a phrase that countless SEO experts have heard over and over again. However, it is not unusual to see advertising agencies (ones that are less than specialized in the [...]

It’s been some time and you’re thinking about redesigning your website, but you don’t know if it’s quite the right time, or how to go about doing it? You know you’re going to invest [...]

In this article I will try to explain the benefits of using a local web marketing agency rather than trying to outsource to a country where labor is less expensive, or to a foreign agency. The [...]

Over the years the Internet bubble has really evolved; today, website design is not only simply concerned with the set up pages one after the other. User experience or UX (from the acronym user [...]

Are you looking to create an effective website outline? Several criteria must be met when redesigning or when designing your website. One of these criteria is the outline of your website. This [...]

Discover the ins and outs of web marketing for dentists. In the digital age, every business (small or large) must have an online presence (and dentists are no exception!). You might think that [...]

So you want to redesign your website but are unsure where to start? Redesigning your website is complicated and often costly; but when the goals are well defined, you can achieve competitive [...]

With over 60 million users, WordPress is the most used CMS (Content Management System) in the world (ahead of Joomla, Drupal, Magento, PrestaShop, Shopify etc.). We often hear a lot of rumors [...]

Looking for top SEO agency secrets? Look no further! As a web agency we have always stayed well informed on the latest applied SEO practices in order to keep our positions and those of our [...]

The days are over where creating a website was all a big puzzle and where you had to have extensive knowledge in the programming and web design field to try creating something original. Today, [...]

What is PrestaShop? Established in 2007, PrestaShop is an open source Web application (which means a software whose source code and job creations are accessible to all) and whose principle is [...]

Year after year, the implementation of “structured data” at the core of a website has become a more and more important part of improving SEO. This data gives further details on Google [...]

Creating a blog or a website: differences Without being computer experts or experienced web users, we hear these words very often. If you are already following people on websites to read topics [...]

A few words about Focus on French Cinema Focus on French Cinema is an independent annual festival founded in 2005 in partnership with the French alliance of Greenwich in New York. The mission of [...]

The Athleis Osteopathy Clinic Olivier Rebillet founded Athleis Osteopathy Clinic in 2010. A former athlete, Olivier has always listened to his body, and osteopathy has often helped him overcome [...]

Why create an E-commerce website? Quite simply: to go from the physical to the digital realm! Creating an e-commerce site can increase the visibility of your brand, and give you a better working [...]

Now that you understand the difference between a website and a blog, you are probably wondering why you would need to create a blog for your SME. To explain it in a few words, it is primarily to [...]

In a previous article, we touched upon the advantages of choosing a CMS for the design of your website. For latecomers or simply to refresh your memory, you can find the article here: Why choose [...]

Using a CMS for the design of your website? Vocabulary lesson Websites: Up to here everyone understands what a website is, unless you live in a hut in the middle of the woods, far from [...]

Usage of mobile devices forms a significant source of web traffic and, just like for computers, it is necessary to optimize your site so that it works best on mobile devices. Here are some basic [...]

The Bruny Surin Foundation After 17 years of national and international competitions, including a gold medal at the Atlanta Olympics, Bruny Surin decided to transmit his passion for the sport for [...]

We can read on all websites of agencies and web design experts that the websites they build are “efficient”. Of course they will not say that their websites are super slow, full of bugs and [...]

More and more, companies are using the Internet to exchange sensitive information and promote their products. Although many business leaders know that cyber security is often a major flaw in [...]

In order to start your website creation project under the best possible conditions, you are going to need to ask yourself important questions to help build up your online strategy. In this blog [...]

Today, most users prefer to use their smartphone to conduct online searches because they consider mobile browsing to be faster and more convenient than traditional desktop computer browsing. This [...]

Google announces its position on HTTPS protocol At the beginning of 2015, the Google Chrome security team declared all web browser publishers (Apple, Microsoft, Mozilla, etc.) to explicitly [...]

Have you ever wanted to see what your website looks like on your smartphone and the result was far from what you expected? Did you not get the same display according to the resolution of the [...]

Google has been working for some time now on the possibility of creating a search engine exclusively for mobile devices. Indeed, as mobile traffic is continuing to grow, user experience [...]

More and more SMEs are turning to Content Management Systems (CMS) to create their websites. In this article we will look at the advantages and disadvantages of using a CMS when creating your [...]

There are several ways to create a website. The first method consists in coding your site “the hard way (hard-coding) i.e. from .html, .CSS, .java, .php (etc.) files that can be assembled to [...]