Social Media

5 tips for good social network management

6 January 2024 Eugénie Delhaye

In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves and communicate. Communication is sometimes difficult because social networks have their own codes and uses. With the goal of optimizing your strategies, we will review several points to improve your social media management.

Define a common digital identity on all social networks

Defining your identity is a good practice before you start communicating as a brand. To do this, ask yourself a few questions: What are your values? What is your know-how? What are your goals? What is your target? Answer these questions and determine several major guidelines. A digital identity can be broken down into two parts: a graphic charter and an editorial line. Your graphic charter includes elements such as your logo, your colors, your font, your typography and all other elements concerning the aesthetics of your brand. Your editorial line is about the rules that define your editorial identity, that is, the way you express yourself. Having a graphic charter and an editorial line will allow the user to clearly identify you online and easily recognize you on all social networks.

Use a publishing schedule

This is probably the most useful tool for managing social networks. This document includes all the information about your publications. It includes the date, type (promotions, games, etc.), format (carousel, etc.), text, visuals, sponsorship info and comments on publication. This tool will allow you to design a relevant content strategy and get a clear vision in your social media management.

Involve users in your social media strategy

The best technique to increase your number of interactions, and therefore your engagement rate, is consumer involvement. The user needs to like, comment (to give an opinion or discuss) and share your publication like a true ambassador. Think about publishing content in the form of contests, games, open or closed questions, etc. Affirm your presence by regularly moderating comments. A large number of exchanges on your publications present an image of a brand that is connected with its users, but above all will allow you to create a community.

Use multiple social networks

Many social networks have sprung up in recent years. It is important to note that each social network has a specific purpose. Some are image-centric such as Instagram or Pinterest. Others have a more business-oriented goal such as Facebook. Think of deploying a strategy that is in line with the role of the platform. Don’t try to be everywhere, choose a few networks that fit your goals and deploy a thoughtful and responsive strategy.

Sponsor posts and assess your results on social networks

Once your communication strategy is established and your publications begin to engage your target, you will be able to try out sponsorship. This step has become crucial especially after numerous Facebook algorithm updates that aim promote interactions between friends and groups over pages. First, assess what type of literature works best and set the target to hit. You can then start sponsoring posts with a small budget. This budget can be revised upwards if the benefits are satisfactory.

Sponsored posts aren’t just for big business. The payoff can be significant even on a small budget. However, it is necessary to analyze and assess the results. Several tools can be used for this. The best known is the insight tab of your Facebook page. Don’t hesitate to carry out this analysis in depth with tools such as Facebook Analytics or Iconosquare.

These tips will help you get started on social networks. If you notice a craze from your customers on this medium and want to optimize your campaigns, don’t hesitate to contact us to deploy a more high-performance strategy.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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