Search Engine Optimization (SEO)

Discover how to optimise the contents of your website

19 May 2017 Eugénie Delhaye

The information that you will discover in this article is taken directly from official Google publications. Therefore, sadly there is no revolution in SEO, but you will be surprised to find that not all of Google’s advice is being followed by everyone. My Little Big Web closely follows Google’s publications and strives to always relay and share the best practices with you. We will therefore detail the 6 main points to respect when organizing the content of your website in an optimal way.

Create a content-based hierarchy

Not all the content that you post on your site has the same importance, and you need to target it to both your visitors and search engines. For example, it is important for visitors to have easy access to the main pages from a menu or links on your home page. Anyone visiting your site should be able to find what they’re looking for within 10 seconds.

This is the same principle when organizing the content of the pages. You must prioritize your paragraphs according to their importance. For this, the title tags h1, h2, h3 etc. should be used. The title of your page or article will thus be the tag h1 (the most important), the titles of the different parts will be located in the h2 tags, the titles of the subcategories will be h3 tags etc. If we take the example of this article, the title “Discover how to optimize the content of your website” is entered in an h1 tag, and the “Create a content-based hierarchy” part is the h2 tag.

It is for this reason that it is very important to choose your titles carefully, especially h1 and h2 titles as it is partly with them that Google seeks to understand the content of your pages. It is not necessary to try to put all your titles, categories and sub-categories into h1, hoping to give them more importance because it is not logical that an article or a page contains two titles. Your content may appear disorganized for Google as well as your visitors.

Create internal links

The “internal linkage” is an element taken into account by Google for evaluating the quality of your pages and the organization of your site because it represents the link that exists between your various publications. For example, if we are talking about SEO in one of our articles and want to give you more information about it, it is relevant to put a link to the article “What is SEO?“.

This practice is highly appreciated by readers who want to get more information if they need it. This is also very interesting for you as you make them stay longer on your site. Know that time spent on your site is also a sign of quality as it reflects your visitors’ interest in your content. In any case, each page must contain at least one internal text link.

Limit the number of links per page

Once they know that viewing links is beneficial for SEO as well as for users, content writers tend to integrate them all over. Keep in mind that the more links you have, the less importance they have to Google and your visitors. A link placed on a page should be relevant and add value to your content. If you are looking to optimize your content, your readers will soon realize it and they probably are not going to click on your links. Stay reasonable and only integrate links related to your content.

Use good keywords

As explained earlier in this article, it is necessary to carefully choose your titles so that the search engines can index you correctly. A good practice to set up is to search for keywords related to your content, ones likely to be typed by web surfers. By using them appropriately (again, not to overdo it), your content will appear at the top of Google’s natural results and increase your traffic. For more information, you can consult our article “How to choose the best keywords for SEO” (a example of well-placed internal link!).

Choose your text and images wisely

While you should not fall into the trap of optimizing your site solely for search engines (at the detriment of visitors,) it is still important to consider our “friend” Google. Many content writers are unaware that Google’s robots do not recognize the information contained in the graphic elements. Indeed, putting an image displaying a text when publishing on social networks is a good practice, which is not the case when it comes to your website content.

Try as much as possible to display your important information (names, links, content etc.) in a text format rather than as images to allow Google to properly reference your information. If you really cannot do otherwise, consider using the “Alt” tag of your images to include a brief description. Here are three examples of how to use a visual showing “a dog playing with ball”:

Bad Practice:

<Img src = »dog.jpg» alt = »» />

Correct practice:

<Img src = »dog.jpg» alt = »dog» />

Best Practice:

<Img src = »dog.jpg» alt = »Labrador dog playing with a ball»>

Verify your content

It is not uncommon for site managers to spend more time on the administrative parts than on the site itself. Eventually, your visitors will spend more time on your site than you! It is important to regularly keep track of your content. This will allow you to put yourself in the place of your visitors and eventually make improvements, or correct misspellings that may have slipped in inadvertently and verify that your links are working properly.

You can use the free Google Search Console or plugins such as Broken Link Checker for WordPress users.


As we stated in the intro, there is no mysterious recipe for search engines to index your content correctly. On the other hand, these simple practices will allow you to improve the experience of your visitors and will encourage them to return to visit your site. Attracting as many people to your site is one thing, making them stay and then come back is another.

If you liked this article, you’ll probably like this one: Improve your SEO by optimizing meta descriptions, titles and URLs

Please do not hesitate to contact us if you need help optimizing your content.

Do not hesitate to contact us at 514 572 7758 or via our contact form if you wish to speak with an expert who will answer all your questions.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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