Web Design

Effective website outline: How to create an effective outline when designing your website

14 June 2023 Maxence Pezzetta
|arborescence site web|arborescence site web|impact arborescence site web sur seo|arborescence site web sitelink|fil d'ariane site web|menu secondaire site web|sous menu boutique en ligne|arborescence site web|exemple menu prinicpal boutique en ligne|URL et arborescence|maillage interne site web|structure site web|mots-clés arborescence site web

Are you looking to create an effective website outline? Several criteria must be met when redesigning or when designing your website. One of these criteria is the outline of your website. This element is very important since it determines both the structure but also the visual side of the website.

Through a comprehensive approach, this article will highlight the different steps to follow when creating a powerful and effective website outline to create added value to your site.

A website outline: What’s that?

The outline of a website is the site’s internal structure and the way in which information is organized throughout different pages. This structure must comply with certain rules in order to be identified and referenced more clearly by search engines.

During the creation of the website’s structure and outline, you must first address two questions:

1. Who does the site’s content address?

The first step is to clearly identify who your users are as well as their demographics. To do this, we suggest keeping records that represent one or more type of users that reflect the grand majority of users. These records are called “personas” as they summarize certain information such as gender, age, employment status, geographic location etc.

These demographics will help you better determine the overall structure of the site according to the people you want to reach.

2. What needs do my products/services meet?

It is necessary to clearly identify the problems or issues that users may face. This subsequently allows you to prioritize content based on its importance and to provide the most complete user experience.

The analysis should focus on the offers, categories, catalog, and “about” (Terms and Conditions, Frequently Asked Questions etc.).

How should you structure the outline of your website during its design phase

My Little Big Web offers 4 steps for setting up an effective website outline:

Step 1: Prepare the hierarchical ranking of your website before its creation

A mistake we often make is focusing on the outline after creating a website. However, it is necessary to study how your site will be organized in advance.

To do this, you can you to use spreadsheet software such as Excel and also graphic software like Photoshop.

Regardless of the medium, the hierarchical ranking needs to be made logical, precise and concise.

It is also interesting to learn about how your competitors have organized their website outline. This allows for a sense of consistency between the type of product / service offered and how the site is arranged.

Hierarchal ranking is (most often) organized in the following format (photo credit: moz.com):


This type of hierarchal ranking does not apply to all sites, some of which use a horizontal model.

The ranking style you choose depends on both your personal taste but also the size and number of pages on your website.

Step 2: Consistency of URLs

When creating your site and its outline structure, you should pay attention to how your URLs will be defined. Consistency between them has an impact on both navigation but also on the SEO of pages.

Internal linkage

Internal linkage shows how pages related or linked together.

Two things to remember:

  • Link all the pages together to provide access to any page from any page.
  • Don’t lock-in users: avoid the so-called “cul-de-sac ” or, in other words, pages with no possibility of direct return or access to certain pages. This increases the bounce rate and gives your site a negative image that users may even consider non-functional.

Step 4: Creating navigation scenarios

When these first three steps are completed, it is time to create navigation scenarios. These scripts are supposed to allow you to recreate real navigation situations and determine if your website’s outline is “viable”.

The impact of website outlines on SEO

The outline of your website directly affects its SEO positioning and therefore directly affects your business activity.

Site links

A good outline initially allows create “site links”.

These links on the response pages of your search engine have a direct and positive effect on click-through rates.


Only indexed pages can appear on search engines. This is why it is essential to ensure that Google can access the pages you want to make public and to prevent search engines bots from finding the pages you do not wish to make public (such as destinations pages dedicated to your advertising campaigns).

Ease of navigation

The structural outline of your website must be made in order to facilitate navigation of your users by offering fast and intuitive navigation, allowing them to obtain information as easily as possible.

The more difficult navigation is, the more your SEO will be impacted negatively because the SEO depends largely on the user experience you offer.


The development of your website’s outline is the result of careful reflection on the ergonomics and on the internal organization of your website. It is essential to achieve a good outline, bearing in mind it must primarily improve the user experience but also the design of your site.

All these elements ultimately allow you to improve the SEO positioning of your site and to reach your target audience more easily.

Do not hesitate to contact us at 514 572 7758 or via our contact form if you would talk to an expert who will answer all your questions.

Maxence Pezzetta
Cofondateur et Spécialiste Web Marketing et acquisition de clients Diplômé d’une double Maîtrise en Marketing et Communication, Max cumule plus de 10 ans d’expérience en Marketing digital. Ancien employé de Microsoft, sa mission est de « mettre le Web à la portée de tous » pour aider les entreprises à améliorer leur présence en ligne.
Send a message
Free Quote

More reading

Web Design |

E-commerce: how can you use web marketing to increase your sales?

Search Engine Optimization (SEO) |||

Redesign your website without losing your SEO results

Web Design ||

7 Steps to Make a Small Business Website

Web Design |||||||||

The importance of integrating calls to action on your site during its design stage

Web Design |choisir meilleur CMS|||connaitre cms wappalyzer|forum wordpress|exemple CMS prestashop|connaitre cms site web whatcms|exemple cms magento|exemple cms wix|thèmes wordpress|exemple cms joolma|exemple site web drupal|exemple CMS Wordpress|définition CMS|pourquoi utiliser wordpress|fonctionnalités CMS|modules wordpress|Plugin wordpress|fichier txt|part de marché CMS|exemple cms shopify

Why use a CMS to create your website?

Web Design

Website design: What CMS to choose from?

array(5) {
  string(4) "post"
  array(6) {
  array(1) {
  string(8) "post__in"
Scroll top