How we increased financing requests on the web site of one of our customers working in the finance sector by 777%
Context
As you probably know, finance is a very competitive field. We will not name our client for this case study in order not to disclose their strategy.
Our job was to increase the traffic coming from search engine optimisation and also to increase financing requests.
The site was launched almost a year ago and no SEO effort had been put in place. You will find below the results that we had within a few months and the strategy that was put in place.
Results
Here are the results we found in 4 months:
- Increase in visits from natural traffic of 1176%
- Increase in financing requests by 777%: We increased from 9 requests for funding per month to 79 requests for funding each month.
Visits of natural traffic:
Financing requests:
Strategy
The strategy set up was as follows:
- Manual audit of the website to see how the site is understood by Google and to discover elements that could hinder its growth on the search engine.
- Implementation of audit recommendations
- Revision of the entire content on the site
- Setting up a content strategy
- Link building
Cofondatrice et Spécialiste SEO-SEM
Eugénie a commencé sa carrière en marketing Web chez Microsoft auprès de partenaires tels que Hewlett-Packard et Dell. En 2013, elle co-fonde My Little Big Web avec Maxence afin d'aider les PME à optimiser leur marketing Web. Ses compétences en SEO, publicité en ligne et expérience utilisateur permettent aux clients de My Little Big Web de se positionner rapidement et durablement en haut des résultats de recherche. Le partage de connaissances fait partie de ses priorités. Elle donne donc de nombreuses formations internes et externes ainsi que des conférences sur de multiples thèmes relatifs au marketing numérique.
