Search Engine Optimization (SEO)

How to choose a topic for your blog article

5 June 2019 Eugénie Delhaye

Writer’s block doesn’t just happen to authors, even bloggers can lack inspiration when it comes to writing an article. Ultimately, the worry is that a good idea isn’t enough: the topic has to make people want to read it, while at the same time supporting your strategies as a content creator. Here are some tips to choose the right topic for your blog article that will increase your online visibility!

Table of content

Choosing a relevant blog topic

If you are reading this article, chances are you care about the quality of the content you provide to your audience. You're most likely interested in writing content that will inspire them to convert, and that's great! Keep in mind that relevance is the first thing to consider when you want to produce online content. This is not only about finding an original idea, but also about how relevant it is to your target audience. Here is an example of some articles that meet the needs of our audience, on our Montreal SEO agency blog.

Blog Topic Examples

Finding ideas for SEO content

All bloggers want their articles to be positioned in the top results of search engines and read by as many users as possible. To achieve this, SEO is a must. This involves optimizing your content to make it visible to as many people as possible and ensure that it is well ranked on Google. There are many factors involved, the first being the quality of your articles, since in 2019 this is the indicator that will influence your SEO positioning.

Determine which of your articles have the most impact

To find new ideas for blog post topics, starting with your content is a good idea. This will make you a more effective writer and allow you to deal with a topic that you already know. It is worthwhile to use hard data and find out what kind of content is already working for you, to draw inspiration from it and understand your audience's needs.

Use Google Analytics

With Google Analytics, you can identify your most viewed content and the content that has generated the highest conversion rate, i.e. the proportion of tangible actions on your website in relation to the total number of visitors. You can also access various engagement statistics, i.e. the visits that lasted the longest or which pages attract the most visitors from search engines, social media, etc... This will give you an idea of the content that works with users in your industry and refine your search for blog topics.

Use SocialCrawlytics

To round out your research, you can consult SocialCrawlytics to find out which of your posts and articles generated the most reactions and shares on your audience's preferred social networks. In short, this tool crawls your website to report on its social media statistics.

For both of these tools, when you collect this data, focus on the top results. This will allow you to further refine your results and target the type of content you can offer to users.

Identify popular content in your industry

When you write articles for your blog, it's less about finding topics you like or dislike and more about providing content that will have a meaningful impact on your audience. To find the right topic, you can use online tools. Here are three examples.

Use Topic Explorer

Topic Explorer is a very effective tool to find relevant topic ideas for your blog. It suggests related topics and popular content based on a given theme.

Use SEM Rush Topic Research

SEMRush Topic Research is a tool that explores the web to find ideas for relevant topics and provides you with important information, such as the search volume for the selected topics. Here is an example, when looking for blog ideas for the terms "web content".

Blog Topic Research

Use Ahrefs

Ahrefs is a tool that works like a search engine and has a massive database. Enter a topic related to your sector and it will show you all the relevant related content that will have an impact on your audience.

Get inspired by your competitors' blogs

Don't hesitate to browse competing blogs to improve your content and regularly find ideas for your articles. The idea is not to plagiarize them, but to understand what makes them successful, if they are well ranked on search engines. Use it as an indicator of what is currently being done in your industry, and especially what is working. For example, you can use the MozBar tool to find competing sites with a high domain authority, which are sites with a high importance in Google's eyes, and get inspiration from their articles. Here is an example, if you are looking for marketing agency blogs to browse their content.

Agency Blog Content Search

Choose the right keywords

If you want to offer interesting blog articles to your target audience that meet SEO standards, try to put yourself in your audience's shoes. Each search they conduct clearly reflects their needs and interests. If you can identify these needs, it will be easier for you to suggest relevant articles that will foster engagement. If you want your blog to get traffic from Google, you need to write your articles using the right keywords. You should therefore identify the keywords that your audience uses most when searching for content similar to yours.

Google keyword planner tool

This tool is included in Google Ads. It includes many features in addition to generating keywords.

  • It filters to match the keywords as closely as possible to your target audience;
  • It assesses the relevance of each keyword by taking into account the level of competition, traffic forecasts and the search volume reported by Google.

Make a list of keywords

To plan your articles, you can create a list of keywords that will make your articles more relevant and keep you organized. However, you should be strategic and focus on long tail keywords, rather than overly generic terms that already have a considerable number of results. When making this list, always keep your audience in mind and try to target it as much as possible. Then classify your keywords according to the different groups of potential customers you have created. Some keywords will appear in several groups, but this is not a problem. The longer your list is, the more content options you will have. Once again, there are many tools to find the most relevant keywords in your domain, such as Google Suggest or Wordstream for example.

Now that you know how to choose your blog post topic

You are now equipped to find the right topic for your content and all that's left is to write!

If you have any questions, don't hesitate to contact our team of SEO experts, who will help you produce quality content that meets the requirements of search engines and increase your online visibility! For any other question regarding your website and its ranking, we will also be pleased to answer you.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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