
How to find new customers online
If you own a business, you already know that finding new customers can be a challenge. If you want to stand out from the competition, you need to innovate, implement
Web Agency / Online Advertising
If you own a business, you already know that finding new customers can be a challenge. If you want to stand out from the competition, you need to innovate, implement
If you routinely use Instagram or Snapchat, you should certainly be familiar with the popular “Stories”. They first became known with the arrival of Snapchat, when they were still new,
There are more than 1.3 billion monthly users on the Facebook Messenger platform. Yes, you read that right, 1.3 billion people every month! With such a large number, there is
Google Ads offers a tremendous network of sites and applications to display your ads. It has more than 2 million interfaces, capable of reaching more than 90% of Internet users.
When you create Googles Ads campaigns, each of your keywords has to be associated with a keyword match. There are currently three types: exact keyword, expression, broad query (which is
Google Ads (formerly known as Google AdWords) is Google’s advertising platform created on October 23, 2000 in the United States, which today is a leader in online advertising. When you
Do you have an e-commerce store and want to quickly increase your product visibility while boosting your sales? Amazon Ads is the solution. Here are the reasons why including the
Is there anyone who hasn’t visited Amazon’s website? An essential platform for e-commerce, it is nevertheless often neglected in favour of more widely known advertising platforms such as Google Ads
Social networks are an important source of traffic for bloggers and businesses who know how to make best use of them. On the other hand, many web marketing experts have
LinkedIn is a social network known for its extensive international network of professionals. You are probably already registered, as are most of your professional acquaintances. But have you ever thought
Canada’s anti-spam legislation is one of the most restrictive in the world. Businesses and individuals who communicate on the web via email should all be aware of this legislation so
Content marketing is nothing new. In 1900, the Michelin brothers, tire manufacturers, published a guide filled with useful information for motorists. Today, 117 years later, this annual publication has become
Often, to save time when creating an advertising campaign on Google AdWords, an inexperienced person is tempted to choose preselected criteria without thinking too much about it. Yet, Google likes
In just a few short years, the media landscape has changed dramatically with the undisputed emergence of digital, providing businesses the opportunity to deliver the right message to the right
Starting January 19, 2017, the way in which phone numbers are displayed has changed on Google AdWords. Previously, only advertising accounts with a call extension could have their phone number
With more than 300 million daily active users on Instagram, the photo-sharing platform has become a real asset for corporate visibility. It is not surprising that advertisements are also popular
The Google AdWords Quality Score ranges from 1 to 10, and is used to grade the overall quality of the keywords, ads and landing pages of a PPC campaign. With
Online advertising can be expensive. This is why it’s not surprising to see that some companies prefer to choose to invest on a single advertising platform such as Google AdWords
Google AdWords currently allows advertisements targeting based on user’s location (country, city, postal code) on the search network. However, a new demographic targeting system will appear on all AdWords accounts
Creating a Google AdWords campaign on search networks is recommended for small and medium enterprises wishing to quickly position themselves on the first page of Google. As a web marketing
As September ends, it is important for e-commerce sites to start thinking about the holiday season. Do you think it’s still too early? Think again! According to Google, 40% of