Social media and community management are great ways for your company to reach potential clients. However, getting more Twitter followers is no easy task, especially when it means setting yourself
Facebook has 1.82 billion daily active users worldwide, so you can see why this social network is important in web marketing. The creation and maintenance of a Facebook page via social
Social media networks have become an important part of any corporate strategy. It is rare for a company not to have its own Facebook or LinkedIn page, and your company
If you routinely use Instagram or Snapchat, you should certainly be familiar with the popular “Stories”. They first became known with the arrival of Snapchat, when they were still new,
Managing social media posts is a complex job that requires a good sense of organization and planning. In order to reach your followers, it is important to publish content when
In 2019, the famous YouTube platform surpassed 2 billion users and an increasing number of people are focusing on video when searching for information. Creating video content on YouTube has
As entrepreneurs, you have probably been a victim, at least once, of updates to Google or social media algorithms. In other words, these algorithms can generate significant traffic drops and
It is fairly common for entrepreneurs and community managers to become locked into a content marketing routine of creating, publishing and sharing posts on social networks. Experts at our Montreal
A community manager’s work is fairly versatile, which means using many different tools. But what tools should you choose when it comes to maintaining a strong online presence? In this
You have most likely heard that content is king when it comes to web marketing. While it is not the only element to consider, it does indeed play an important
In January 2018, the French luxury brand Dior took a dozen female YouTubers (influencers on YouTube) to Iceland for a few days for a trip to celebrate the launch of
Social media’s importance in a company’s web marketing strategy is no secret. For this strategy to succeed, you need to publish relevant and quality content, but you also need to
Social networks are an important source of traffic for bloggers and businesses who know how to make best use of them. On the other hand, many web marketing experts have
In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves and
The advertising game has changed. Today’s social media-savvy consumer has more control than ever before and businesses are now being forced to find new ways to reach their target audience.
Emotional marketing brings together all the aspects of marketing that are designed to take advantage of the different emotions people feel. It is based on analyzing, provoking and using emotions
In the era of social media, our eyes are literally fixed to the biggest names in the field to find out what new trends are on the horizon. With the latest
Facebook, Instagram, Twitter, LinkedIn, Google +, Snapchat … Take a breath as we will happily stop listing them all. No matter the social network, to become a true star or
Nowadays, improving the organic reach of your Facebook posts has become a real challenge for any marketing team. Organic reach refers to the number of people who see a page’s
Facebook Live was launched on the social network platform in April 2016. This Facebook feature allows all users to share a live video. Given the immense popularity of online video
Social networks have gained considerable importance in terms of content strategies for companies around the world. Regardless of your type of business (business-to-business: B2B or business-to-consumer: B2C), it is necessary
