The customer acquisition cost is an essential metric to analyze if you want your business to run smoothly, especially if you run online advertising campaigns. In this article, the experts
Have you heard of dropshipping and want to learn more about it before embarking on your adventure? Often seen as the ideal solution for a budding entrepreneur, dropshipping can nevertheless
Affiliate marketing can be a great business opportunity if you want to maximize your revenue. In this article, our web agency experts at My Little Big Web present how affiliate
The conversion funnel is one of the most frequently mentioned concepts in web marketing. And yet, despite its ubiquity, few people really understand what it is, how it works, and
Understanding the buyer’s journey of your users is essential if you want to implement a marketing strategy that meets their needs and increases your conversions. In this article, the professionals
While most people are quite familiar with the Google search engine, far fewer are familiar with Google Search Console (GSC). Developed by the American Internet giant itself, this tool has
Like many entrepreneurs, you might be wondering if your SEO efforts are effective and how you can measure their success. In this article, SEO experts from the Montreal SEO agency
For any website owner, knowing if and how Internet users become customers through the website is important. For example, conversion is defined as purchasing a product on an e-commerce platform
Social media’s importance in a company’s web marketing strategy is no secret. For this strategy to succeed, you need to publish relevant and quality content, but you also need to
A company with an online presence has to measure its performance by analyzing various indicators. One of these is bounce rate. This indicator can be found on Google Analytics. In
A free and easy-to-use tool, Google Analytics allows you to analyze a website’s traffic in order to determine how users interact with it. The analysis stage is therefore essential if
The days are over where creating a website was all a big puzzle and where you had to have extensive knowledge in the programming and web design field to try
Sometimes we see with despite that the traffic of our website has decreased, or that it is gently taking this direction. How may we explain this slow descent into hell?
The SEO audit, also known as “SEO analysis” is usually the first step to take when it comes to implementing a strategy to improve your website’s SEO. Why do an
You cannot simply stop at creating a strategy on social networks such as Facebook and Twitter to promote your business; it is still necessary to know how to generate quality
Are you starting a new web project? Before you even start writing code or open Photoshop to create your designs, you need to think about the profitability of your site
Implementing code to schedule events in Google Analytics is more or less similar to the implementation of Google Analytics’ traditional tracking code. The goal of events on Google Analytics is
Have you ever searched your name or company’s name on Google to see what’s being said about you? The Internet can provide you with a wealth of information and it’s
The Internet has given us access to an incredible amount of information. While many companies are today concentrating their efforts to ensure their presence on the Internet and boost their
All websites owners have asked themselves or are still asking themselves these questions: “How can I promote my website? “and ” How can I drive traffic to my website? “.
