What is Internet marketing?
February 26, 2020
There are many things or phenomena in life that we don’t really understand. The statues on Easter Island are one of them. Gigantic black holes and the mysterious Bermuda Triangle,
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Category : Web Marketing
What is growth hacking and how do you use it?
February 24, 2020
Growth hacking is a concept that has gained increasing prominence in marketing language over the past few years but remains unfamiliar to a number of people. Entrepreneurs and business leaders
Everything you need to know about content marketing
December 31, 2019
Content marketing is an effective way to maximize your brand’s online visibility. Sharing relevant content will help you drive traffic to your website while showcasing your skills and expertise. But
E-Commerce stores, why not switch to Amazon Ads?
June 18, 2019
Do you have an e-commerce store and want to quickly increase your product visibility while boosting your sales? Amazon Ads is the solution. Here are the reasons why including the
The complete guide to creating your Amazon store
May 22, 2019
Do you want to start your own Amazon store? You should know that there are a few factors to consider. Follow our advice in this comprehensive guide to get started
5 reasons influencer marketing is a great way to promote your brand
May 10, 2019
In January 2018, the French luxury brand Dior took a dozen female YouTubers (influencers on YouTube) to Iceland for a few days for a trip to celebrate the launch of
What are the implications of Canada’s anti-spam legislation?
June 26, 2018
Canada’s anti-spam legislation is one of the most restrictive in the world. Businesses and individuals who communicate on the web via email should all be aware of this legislation so
What is a digital marketing strategy?
April 26, 2018
The secret to growing your business online (and off) is to develop a web marketing strategy that’s as solid as concrete. Warning. There’s more to it than performing a few
5 tips for good social network management
January 22, 2018
In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves and
5 Steps to Implement an Effective Influencer Strategy
August 8, 2017
The advertising game has changed. Today’s social media-savvy consumer has more control than ever before and businesses are now being forced to find new ways to reach their target audience.
Emotional marketing: become unforgettable
July 24, 2017
Emotional marketing brings together all the aspects of marketing that are designed to take advantage of the different emotions people feel. It is based on analyzing, provoking and using emotions
How to write web content as an SME
May 11, 2017
SMEs are subject to a constant preoccupation with growth and it is therefore commonplace, when you’re at the head of a small company, to adapt your strategy to improve it.
Email marketing: The 7 best practices to follow
November 14, 2016
With more than 144 billion emails sent every day, email marketing is a practice that can be particularly profitable for a company. However, with so many emails sent, and therefore
How to use Facebook Live to engage your community and increase your sales
October 25, 2016
Facebook Live was launched on the social network platform in April 2016. This Facebook feature allows all users to share a live video. Given the immense popularity of online video
Web marketing for construction industries
September 28, 2016
Web marketing affects all industries and is becoming increasingly important for a company’s client acquisition strategies. The construction industry is obviously no different. In this special “construction industry” blog edition
Increase traffic to your website: 8 ways to increase sales
September 27, 2016
How do you increase traffic to your website? All Business owners ask themselves this question, sometimes twice a day! As we will see in this blog post, there are simple
7 ways you can optimize your Google Shopping campaigns to earn more!
September 12, 2016
Google AdWords offers several online advertisement options, be it on search networks, display networks, on mobile sites or applications, on Youtube or with Google Shopping. Google Shopping is a particularly
New Google AdWords Ad Format (Expanded Text Ads) Explained In 6 Bullets
August 29, 2016
The Google AdWords format is about to change as google announces that their AdWords advertising platform will experience another significant change in the coming weeks. After removing the AdWords ads
Web marketing for lawyers: What you need to know
July 20, 2016
Want to increase your law firm client base and think that web marketing for lawyers can help you achieve this? Well done, this will certainty be case if you master
DoubleClick and programmatic buying in 5 key points
April 27, 2016
DoubleClick is a company that was acquired by Google in 2007. The company is an online advertising platform that connects advertisers and websites (publishers) by selling ad space. Through its
Web marketing: How to write an effective blog post
January 26, 2016
As part of web marketing-related activities, blog post writing holds an important place in the eyes of Google and in terms SEO (remember our tips for SEO writing), as well