Website design: 5 small details that make a competitive difference

All companies yearn for the perfect website, one that will lead to increased conversions and an explosion in online popularity. Is this a pipe dream? Let us reassure you: with a little investment, it is possible to design a website that goes beyond your wildest expectations!

You already have the basic principles in mind: well-optimized service pages, a regularly updated blog section, and so on. However, is there a little something extra that will allow you to gain a competitive edge? A simple trick that no one else has thought of that would make your website even more enjoyable to visit?

My Little Big Web will reveal a few of its secrets in this article. These are small details that will make a world of difference!

ADOPT A FRIENDLY AND HUMOROUS TONE WHEN DESIGNING YOUR WEBSITE

Today, the internet has changed with the rise of social networks. Exchanges are now focused on proximity and equality, and the hierarchical relationship between the brand and the customer has faded. You can make this social aspect work to your advantage!

As an SME, writing web content is not always easy. You can, however, gain several advantages by giving your website a friendly and relaxed tone. Not only will your customers see you as a young, available and accessible company, but you will be free of generally cumbersome language constraints. This is a winning strategy that you can set up right from the start of your website design.

 

My Little Big Web is all for laughter and good humour, right down to our 404 page!

Of course, not all companies can afford to adopt a lighter tone. Financial sector companies, for example, must be taken seriously and maintain a certain level of language. However, if your industry permits, go for it! Your popularity will immediately soar!

DON’T FORGET TO INCLUDE SOCIAL MEDIA BUTTONS DURING YOUR WEBSITE DESIGN

As mentioned in the previous paragraph, the web today is social! Much of the traffic takes place on social networks and that’s why it’s important to avoid neglecting them.

If your site has a blog section (which is highly recommended), it is important that your readers have quick and easy ways to share your articles with their audience. That’s why setting up share buttons on social networks is so important. With good placement, these buttons will encourage readers to share content they enjoy. This is great for your visibility!

Moreover, remember to include links to your social media pages during the website design phase. If cleverly placed on home pages, contact pages and other relevant pages, these will encourage people to follow you outside of your website. Most of your customers will use their social media more often than your online platform. By following you, they won’t miss any of your news!

DO NOT OVERLOOK THE IMPORTANCE OF BREADCRUMBS ON YOUR WEBSITE

What exactly is a breadcrumb trail? Pay attention, it is never too far away! You guessed it, it is simply a small navigation path at the top of a web page that allows you to easily return to previous sections of the site.

The breadcrumb trail, that’s me, up there, in the red circle

This on-site SEO optimization is unfortunately ignored by a large number of websites. Integrating a breadcrumb trail during your website design is a great thing to do! This small detail will easily improve your internal linking. What could be an easier way to integrate links than a navigation path?

Moreover, a breadcrumb trail gives your users a more ergonomic experience that is quite welcome. They will essentially be able to easily retrace their steps whenever they want. Nothing is more appreciated than an online platform simplifying life for its users!

INTEGRATE AN INTERNAL SEARCH ENGINE WHEN DESIGNING YOUR WEBSITE

We are so used to hearing: “If my site is clearly organized, why would I need an internal search engine?”. True, it may not be essential. However, it can be useful if you want to make a difference!

Warning: if you decide to implement an internal search engine during your website design, it is important to proceed in a thoughtful manner. Think about the search bar location: will it be located in the header, the footer or alongside the menu? Additionally, a well-thought-out web design is necessary for good optimization: auto-completion for the search bar, clearly visible calls to action, etc.

Once properly integrated with your website, the search engine will be the most effective way to guide the user towards conversion. Users can search directly for a city, product or service without having to explore the menus and draw inferences. A little extra advice: think about telling your developers to integrate an internal search engine on your 404 pages to redirect lost users.

MAKE YOUR PAGES LIGHT AND AIRY DURING WEBSITE DESIGN

Some companies become so focused on their content that they forget to let their pages breathe. Don’t fall into this trap and pay attention to aesthetics and lightness during website design.

If you want to present an image of professionalism on your website, make sure that different content spaces are well-aligned. Neglecting to do so will come off as amateurish and unprofessional. Distribute images and text blocks in a balanced way and use pictograms and small icons to make your site appear lighter.

Pay equal attention to your choice of images: keep them clear, bright, and not too loaded! Don’t forget to edit and crop: a bad quality, heavy loading or unattractive image will have a detrimental effect on your website popularity. Once again, the secret to success lies within the small details!

 

You now know a few small features that help make the websites we design successful. However, we didn’t tell you everything. A little bit of mystery can be a good thing, otherwise wouldn’t need us anymore!

If you want to entrust your website creation or any other web marketing project to our team of experts, contact us: we will be happy to carry out your different projects!