Online Advertising

Why advertise on Google AdWords?

11 July 2019 Eugénie Delhaye

Whether you are a florist or a real estate broker who’s just opened shop, it’s essential to advertise your business. One way to get known is obviously to use the full potential of the Internet, for example by using the Google AdWords advertising system.

A person in Canada looks at their phone on average 150 times a day. Besides, Internet traffic from mobile devices has surpassed that of computers. So these two facts mean that being present on the web can only be good for your business. To maximize your web marketing strategy, you should improve your SEO but also advertise on Google AdWords.

The Google advertising platform has real advantages for any company and we have listed five reasons to use AdWords below.

1. With AdWords, be on the first page on Google

Isn’t it nice to see the name of your business on Google? Or better yet, on the first page of the search engine? If your business is as big as Nike, it may not really matter, but for a small or medium enterprise, the difference can be huge in relation to the competition.

Advertising on Google AdWords lets you quickly position yourself on the search engine. Also, if your AdWords campaign has been well set up and you are able to cope with a competitive budget, your ads could very well end up on the first page of Google!

While SEO requires several weeks of work before being fruitful, creating a Google AdWords campaign will take much less time with visibly faster results.

2. Get more visibility using AdWords

Google AdWords ads have high visibility on search engines. Indeed, in recent months, up to four ads appear in the top search results. Google AdWords thus pushes natural results down a little bit and has a strong impact in terms of click rates since these advertisements recorded 64.6% of clicks with strong purchase intent.

Please note, natural results always get more clicks than paid listings, but if your goal is to sell products, you’re likely to get more clicks through advertising.

In addition, according to a Bunnyfoot study dating from 2014, 36% of users do not realize that Google AdWords ads are actually paid advertisements. So even if users choose not to click on advertising (as may be the case), you should know that people do not always pay attention to the search results that they click on.

Google AdWords lets you increase the visibility of a company, and can even give a potential customer the idea that: “Wow, they are on the first page of Google! Surely they must be the leader in their market. “

3. Target customers who are seeking your products or services

One of the advantages of advertising with Google AdWords is to show your ads to people directly looking for your products or services. Through advertising on search network, your ads only appear when users type a query containing the keywords you want to target.

The display system is also a great way to promote a business by distributing banners on thousands of websites. However, given the fact that people can see your ads without having specifically searched for your products, the cost of advertising display may be more important.

Therefore, we advise you to use audience interest and Google’s market audiences if you want to use the display network. Indeed, this will allow you to mainly target people who might have an interest in your products.

4. With Google AdWords you can easily calculate return on investment


When creating your Google AdWords campaign, it is important that all tracking codes are installed in order to measure the full impact of your advertising. For example, if your newsletter registration corresponds to a conversion in your eyes, it is essential to know the number of people who registered through your ads.

So when all the conversion codes are installed, it is very easy to calculate your return on investment. For example, if you got $1,200 from the sale of 6 products priced at $200 through the AdWords advertising system and your advertising cost is $200, you can calculate your return on investment as follows: ROI = (Revenue – cost price) / cost price.

According to this example, assuming that the cost of production is $ 100, the calculation would be: (1,200 – (600 + 200))/ (600 + 200) = 50%.

Finally, it is also possible to obtain an accurate cost per conversion rate by making the following calculation: Total cost / conversions. According to the same example, the cost per conversion would be in this case $33 (200/6). It’s therefore your responsibility to decide if you are willing to spend that amount for each conversion obtained.

5. Change your AdWords campaign when you want

Google AdWords offers good flexibility to change your campaigns overnight. Whether you want to pause your ads, change your budget, change your ad text, or change your campaigns, it can be done easily on AdWords.

This flexibility is welcome especially if, for example, you want to offer new services. Indeed, new campaigns can be created to promote your services whenever you want. Finally, you can also choose to develop a service that varies between seasons (summer tires vs winter tires) by also modifying the budget.

But if your campaigns are working perfectly and you have nothing major to change, we recommend that you do not make unnecessary changes ☺.


Get more visibility and generate sales through advertising on Google AdWords. The advertising platform also offers the flexibility to adapt your campaigns according to your business needs.

However, before rushing to use AdWords, do not hesitate to call an expert who can help you to not spend unnecessarily money on Google.

Do not hesitate to contact us at 514 572 7758 or via our contact form if you would talk to a counselor who will answer all your questions.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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