Pool construction
A company dives deep into SEO!
Results obtained
37% increase in overall traffic in 6 months
52% increase in the number of contacts generated via the website
More than 31 keywords on the first page of Google
The client’s name is not disclosed for reasons of confidentiality.
Objectives
- Increase the number of contacts made via the website
- Improve the customer’s ranking on google
- Improve customer visibility in local directories
- Improve the user experience of the website
Target
Anyone with landscaping needs.
Area
Canada
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Strategy implemented and results achieved
strategy deployed:
- Complete SEO audit of the site
- Implementation of recommendations in team with our internal programmers
- Keyword research
- Content writing and translation
- Inbound link building
- Competitive analysis
Details
Despite a good presence in Quebec and Ontario, our client had difficulty breaking into the rest of Canada due to a strong competitive environment and low budgets for its web marketing. We therefore carried out an in-depth competitive analysis that helped us discover the major players in their industry and the type of actions they were taking. The following months consisted in building an online presence through blog posts and a strategic presence on high-traffic sites in order to increase our client’s visibility in the targeted areas. Our client’s domain authority gained more than 7 points, which was a good enough boost to gain positions on the first page of Google.
If you want our support in your web marketing strategy, contact us today for a free consultation.