Web Marketing
Web marketing encompasses all the strategies deployed across digital channels to attract, convert, and retain customers. SEO, online advertising, social media, email marketing, content marketing, and inbound marketing all perform better when combined rather than used in isolation. This category brings together our cross-disciplinary articles on overall digital marketing strategy.
Topics Covered in Web Marketing
Our articles explore the fundamentals of digital marketing for SMBs: defining buyer personas, understanding the customer journey (awareness, consideration, decision), building conversion funnels, calculating ROI, affiliate marketing, and omnichannel strategies that combine SEO, paid advertising, and social media. You’ll also find practical case studies tailored to different industries (B2B, B2C, e-commerce, professional services), along with advice on how to measure the performance of your marketing initiatives.
Why You Need a Holistic Approach to Web Marketing
One of the most expensive mistakes in digital marketing is treating channels separately. An SEO strategy without advertising takes longer to generate results. A paid advertising strategy without content becomes costly. A social media strategy without optimized landing pages struggles to convert. Our belief is simple: profitability comes from orchestrating channels together — not from relying on a single channel in isolation. To dive deeper into this approach, read our article What Is Internet Marketing? and our complete guide to Inbound Marketing.
The 360° Approach of My Little Big Web
Since 2013, our web agency in Montreal has brought together all areas of digital marketing expertise under one roof: SEO, GEO/AI SEO, Google Ads, Meta Ads, LinkedIn Ads, WordPress website design, social media management, email marketing, and web analytics. No outsourcing. This integrated structure allows us to build cohesive strategies where each channel supports the others while enabling unified performance tracking. We support more than 500 SMBs across Quebec and Canada with an approach focused on results and transparency.
Browse the articles below to build a complete and consistent web marketing strategy.
