Content writing services
Content marketing that works!
Why use little big copywriters for website content writing?
SEO content marketing is one of the best ways to rank on google’s first page
70% of SEO (Search Engine Optimization) ranking factors involve content creation and optimization. No content = no ranking on Google and a big loss of SEO visibility.
Blog content is one of the best sources of new customer acquisition
43% of web marketing professionals believe that blogging is the most effective strategy for generating qualified leads. Whether through a blog or service pages, it's important to show people that you have real expertise in your industry.
Stand out from your competition
88% of companies with an online presence report that content marketing is part of their online marketing strategy and 76% of them report that they intend to stand out by producing more web content in the coming months.
Create a link between your services
People don't necessarily know all the services you offer. Optimizing your web content lets you present your entire range of services in a way that is easily understandable to Google’s robots and Internet users.
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Little big web content writing services
Web page content writing
Whether you hire us to create/redesign your website or you want to add pages to your current site, our copywriters can help you write your content. After discussing the various topics to be covered and how you want to present your services, we will send you one or two pages so that you can approve our work and tell us about any changes/nuances you wish to make. Our copywriters will then continue writing the rest of your web pages and send everything for approval once everything is finished. You are free to publish the content as provided or make any changes you wish.
Blog content writing
Blogging is at the heart of all SEO strategies. The more quality content you offer, the more credibility you earn with Google and your visitors. Web content writing inevitably involves writing blog articles on a regular basis. Our copywriters will provide you with a content calendar based on the keywords you want your website to rank on.
You can also suggest one of the topics you want to cover and our copywriters will do their research accordingly. They can also write “guest” articles, i.e. articles submitted to other blogs to increase your visibility and drive traffic to your website.
Product sheet writing
If you have an online store, each product sheet should be carefully written to encourage your visitors to make a purchase. An SEO and Marketing optimized product sheet is 7 times more likely to convert into a sale. What else do you need to know? Our copywriters will analyze every feature of your products to highlight their advantages and convey the right information.
A competitive analysis will also be carried out to see how similar products are presented and adapt the SEO strategy accordingly. Our copywriters and SEO specialists will also create links between your different product sheets that will boost your on-page SEO and improve your website’s user experience.
Whether you hire us to write your content or provide us with the French/English version, we have a team of translators (native speakers of the chosen language) who can take care of the revision, translation or optimization of your content. While we strive to tailor the content to the language in which the text is translated, this is not a rewriting but a translation. It is therefore important to provide us with well-written texts so that the final result is as satisfactory as possible.
If you wish, our translators can also review content you have translated yourself and tell you whether it is usable or whether it would be better to have it rewritten. After all, it’s important to pay special attention to the texts you translate if you want to convey the right brand message to your customers and give your company a good online image.
SEO and marketing optimization
Even if you have proven expertise in your industry, optimizing your content at the SEO and Marketing level is still important to get a good ranking on Google and encourage people to contact you. Our SEO content writers have the ability to take a step back and adapt the content to make it more accessible to your audience and generate leads.
After performing a precise keyword search, our web copywriters will optimize your content for Google, make the content more “marketable” and submit it to you for approval. Keep in mind that the best product or service in the world is useless if no one can find it, understand it or wants to buy it.
Once your content is written, translated, and SEO-optimized, you obviously have to put it online. We can leave this task to you, show you how to do it, or we can do it for you. Depending on how your website was designed, content integration can be more or less complex. We will put you in touch with our team of web integrators to see how you want to proceed.
If you decide to outsource the integration of your content to us, we will also take care of adding the fields dedicated to SEO optimization of your content (meta-titles, ALT and meta-description tags). In the case of a change of URL, we will also handle the redirection in order to avoid duplicate content and Google penalties.
With a team of more than 20 experts, My Little Big Web is the Montreal SEO agency you need.
Little big testimonials about our content writing agency
I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.
The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.
Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.
Our little big clients
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Content writing services faq
How can you write about a business you aren’t familiar with?
By learning. Our web content writers know how to search for information on the web, evaluate its quality and exploit it to produce unique and quality content. Of course, they will never become experts in your industry like you can be. On the other hand, they will know how to communicate the key concepts of your industry so that the message is understood by as many potential customers as possible.
My Little Big Web’s content writers are not writing content for you or for the few experts in your industry (often competitors) who have the knowledge to understand specific topics. Our copywriters write for your customers (also a bit for Google 😊) to give them quality information on straightforward topics. The goal is to help you appear at the top of search results on specific keywords and make sure that your articles are read and understood. There is no need to try to address overly complicated topics.
Can I approve the content before it goes online?
Of course and it is even strongly recommended. As explained in the previous question, our copywriters are not experts in your industry. They might be able to write 90% of your content, but the more complex your business is, the more help they will need from you to make sure that everything checks out. If you have multiple texts for us to write, we will send you the first piece of content before the rest so that you can tell us if we are going in the right direction and if the writing style represents you well.
Next, our writers will continue the work and submit each text to you for approval. If you don’t want to review each text, we can publish them as is and edit them afterwards.
How many rounds of edits can I do?
Normally, we grant one round of edits unless the topic has not been covered properly at all and we haven’t followed your instructions (this almost never happens because it’s really not in the writer’s interest to start over twice). It’s important to keep in mind that copywriters are SEO content writers, not experts in your industry and that the purpose of this copywriting is to help you improve your Google ranking, not to show the top experts in your industry that you have absolute knowledge.
The content will be accurate and high-quality, but will above all be designed to reach the most potential customers. It should therefore be simple and accessible so that each client (expert or not) can understand it and choose to use your services. On the other hand, you can make any changes you wish once the content has been delivered.
Can I provide you with topics for blog articles?
Yes, with pleasure. While our copywriters are perfectly capable of providing you with a list of topics, you are welcome to tell us which topics you would like to cover and our copywriters will provide you with the corresponding articles. When you submit topics for articles, it is important to tell us which keywords you would like the articles to focus on. After all, while the purpose of writing web content is to demonstrate your expertise to your potential clients, the main goal is to improve your ranking on Google. We therefore need to determine in advance which keywords will be the focus of each article.
If we work together on a monthly SEO package, chances are that the copywriters will have already started the copywriting work by the time you provide us with your topics. In this case, we will try to include them in the current month as much as possible, otherwise they will be moved to the next month’s writing schedule.
How many words are your pages or articles?
We recommend writing content between 300 and 500 words. 300 words is the bare minimum, so we prefer 500 words and more. However, you shouldn’t resort to bulk copywriting just to get as many words as possible. Keep in mind that Google can assess the quality of the content you publish and this has an impact on your SEO (Search Engine Optimization). It is always better to focus on quality over quantity.
Content writers will write your content differently depending on whether it’s a page or a blog article. Since blog articles usually don’t have a restrictive graphic design, this gives SEO writers more freedom in how much text they can present to your audience. In addition, people who visit your blog are likely to be looking for more information and expect the content to be consistent. For the main pages of your site, things are different since your visitors must quickly find the information they are looking for and the graphic design must be compelling. Our copywriters will make sure that the content is fluid, clear and respects the intended layout.
Can you use content from my competitors or other sites?
No. This is intellectual property theft and is severely punished by Google because the search engine doesn’t want to index duplicate content. Even if the content is good quality and fits your business nicely, Google has no interest in indexing two pages that have the same content. The rule is the same if you take content from another one of your sites, it will also be duplicate content since two websites (whether they are both yours or not) have the same content. The same thing applies if you duplicate the content of your pages within the same website, it is duplicated content and Google will penalize the site or page that put the content online last (to avoid penalizing the original author). It is important to offer unique content for each page/blog article.
How much does content writing cost?
This largely depends on the amount of text to be written, the deadlines, the complexity of the topics to be addressed and the type of support you want (content writing as part of a website redesign, SEO content as part of a monthly package, SEO content as part of a one-off project etc.). Moreover, a distinction must be made between simple content writing and SEO content writing. In the first case, our web copywriters will simply write your content without doing any keyword research or competitive analysis beforehand. Within the framework of SEO writing, our content writers will analyse the most relevant keywords with you, your current position on these keywords in relation to your competitors, and more. Prices therefore vary from $100 per article to $210.