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FINANCE SEO CASE STUDY: 777% SALES INCREASE IN 4 MONTHS (WITH SUPPORTING EVIDENCE)

Last update : 04 October 2020

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How we increased financing requests on the web site of one of our customers working in the finance sector by 777%

Context

As you probably know, finance is a very competitive field. We will not name our client for this case study in order not to disclose their strategy.

Our job was to increase the traffic coming from search engine optimisation and also to increase financing requests.

The site was launched almost a year ago and no SEO effort had been put in place. You will find below the results that we had within a few months and the strategy that was put in place.

Results

Here are the results we found in 4 months:

  • Increase in visits from natural traffic of 1176%
  • Increase in financing requests by 777%: We increased from 9 requests for funding per month to 79 requests for funding each month.

Visits of natural traffic:

finance-google-analytics

Financing requests:

seo-finance-google-analytics

 

Strategy

The strategy set up was as follows:

  • Manual audit of the website to see how the site is understood by Google and to discover elements that could hinder its growth on the search engine.
  • Implementation of audit recommendations
  • Revision of the entire content on the site
  • Setting up a content strategy
  • Link building
Eugénie
Eugénie

Co-founder and SEO-SEM Specialist

Eugénie began her web marketing career at Microsoft with partners that included Hewlett-Packard and Dell. In 2013, she co-founded My Little Big Web with Maxence to help SMBs optimize their web marketing. Her SEO, online advertising and user experience skills help My Little Big Web's clients quickly and lastingly rank at the top of search results. Since she is committed to sharing knowledge, she teaches many internal and external workshops and gives talks on various topics related to digital marketing.

Free estimation

At My Little Big Web, no salesman, one of the founders will contact you directly !

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