Social media is a great way to reach potential customers for your business. However, building a large audience on Twitter is no easy task, especially when it comes to standing out from your competitors.
However, if you learn strategies that can help enhance your value on this platform, you may still be able to reach an appealing audience and spread the word about your company to more people.
In this article, the social media management experts at the My Little Big Web agency offer some tips that could help you get more followers on Twitter and increase your online visibility.
Perfect your bio to attract new followers
The Twitter bio is one of the first things that this social network’s users look at when they visit a company profile. That’s why you have to make yours compelling!
At a glance, your bio should tell the user who you are. This means you need to think carefully about what your target audience wants to hear. Here are some tips for writing a good bio:
- Share what you do, your corporate values and what you stand for
- Use relevant hashtags in your description so that your profile will appear when they are searched
- Include keywords to attract your target audience
- Add a link to your corporate website
- Enter the location of your business to attract local customers
Tweet often, but wisely!
Any company that wants to increase its number of Twitter followers needs to frequently post on the social network. Like all social networks, Twitter uses algorithms to determine the visibility of accounts and their posts. Regular tweeting is therefore necessary to stay relevant in the algorithm.
In this regard, improving your visibility is best achieved by implementing the following practices in your social media management strategy.
Post at the times of day when your target audience is most active on Twitter
Frequently publishing content is important, but not just anytime! If you want to make sure that your tweets are viewed and generate interactions, you need to figure out the times of day when your target audience is most active.
Overall, Twitter users tend to visit their home page more during the week, with Tuesday and Wednesday being the best days to tweet. In addition, the time they most often visit the platform is around 9am, often to get the latest news before starting their day. Conversely, Saturday is the day when the engagement rate is lowest on Twitter.
However, depending on your line of business, your target audience may have different hours of activity. In order to reach as many users as possible, it is therefore important to carefully analyze which posting hours will be the most rewarding for you in terms of interactions. You can do this by using tools such as Twitter Analytics, which gives you access to a wealth of statistics about your account.
Plan your tweets and avoid tweeting in bursts
Properly planning your tweets and developing a social media content strategy can also help you grow your Twitter following.
A study conducted by researchers in South Korea determined that the main cause of unsubscribing on Twitter is posting too often in a short period of time, regardless of the subject matter of the posts. Respondents to this research indicated that they were overwhelmed when an account published too often in a short period of time.
With good planning of your tweets, you can easily avoid losing your followers.
Publish attractive visual content for your prospective followers
Visual content is very good for your visibility on Twitter. Adding a visual element encourages the user to linger on your tweet, which in turn increases interaction and sharing. According to Buffer, Twitter posts with an image receive 150% more shares than those without.
This is why companies should add visual content to their tweets. For instance, you can choose a colourful image that catches the eye. You can also use GIFs to add a funny touch to your publications. In addition, infographics are shared three times more often than any other type of visual content on Twitter. In short, when you have information or statistics to share, remember to present them in this format!
Interact and build a relationship with Twitter users
While developing a good strategy for managing your social networks and scheduling your posts is recommended, it is still important that your corporate Twitter profile gives the impression that it is managed by humans and not robots.
In this sense, set aside time in your content strategy to find out what the “Twittersphere” says about your products and services and read the responses to your publications. If you want to retain your audience, but also reach new followers, the people who tweet about you need to feel like you value their opinions.
Regularly interact with Twitter users by using mentions (@), hashtags (#) and sharing tweets from your followers. This will show your new followers that you are indeed not a robot and you will draw more positive attention to your business.
Tell your story to your Twitter followers
In the same vein, you can show your brand personality by publishing content that reveals insider information about your organization. Sharing fun details about your company and its history on Twitter helps create a deeper connection with users who will consider it more human.
When doing this, don’t be afraid to use a more colloquial tone. You also don’t need to systematically publish serious, work-related content. Be honest and show the more human side of your company, because transparency is highly valued by consumers. You could, for example, share office news, or introduce new employees to your followers. This will show your followers that your company is human and that you care about your employees!
My Little Big Web can help you stand out on social media
In conclusion, if you want to get more followers on Twitter, you need to include as many details as possible in your bio to quickly inform users about your business. In addition, you need to establish a good content strategy to publish regularly and at peak times. Don’t forget to include visuals in your publications and to personalize them to show the human side of your company to users.
At My Little Big Web, we can help you manage your social media to increase your visibility and reach your target market. If this sounds interesting to you, our specialists will gladly set up a customized content strategy to meet your specific needs.
If you wish to entrust your social media management to a reputable web agency, we invite you to contact our team. We will be available to help you, whatever your goals are.