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How to sustain a company blog and never run out of ideas

We can’t repeat this enough: a company blog is a crucial tool in SEO. It helps you earn better search engine rankings through regular website updates and better internal linking. However, it also requires extra work from your team. In order to not be overtaken in search results and avoid running out of blog topics, this article will present you with some management tips to keep your blog in tip-top condition!


If you want to build an effective blog filled with new ideas, you should get your entire team involved. This can generate some amazing results!

When you have the highest number of people possible working on your blog, it will greatly increase the number of ideas and different points of view. You may even discover that your team has been hiding some phenomenal writing talent! Moreover, your more technically-oriented team members, while maybe not the best writers, will surely have an interesting way to critically look at the technological advances and innovations in your field. Even your interns can bring a young and inventive perspective. On top of all this, when you have a diversity of company blog writers, you avoid having a single blogger whose writing becomes redundant from boredom and exhaustion.

On the flipside, if you don’t have the time nor the inspiration to run your blog internally, you can instead collaborate with a content writing professional. This way, you can guarantee quality articles with optimized SEO from professionals that understand keyword placement and search engine optimization.


While you want to avoid blatantly plagiarising someone else’s work, nothing says you can’t draw inspiration from company blogsthat belong to your competition. Their content and style can be an interesting source of inspiration to develop your own blog and it gives you an idea of how your competitors use online communication.

Companies in the same line of work as you certainly have similar subject matter. However, they may also decide to write about some new and innovative idea you weren’t aware of. Keeping a close eye on them will ensure that you aren’t lagging behind. Be sure to take note of the reactions generated by their articles, as reader comments can give you good insight into what works and what doesn’t. By regularly observing the competition, you can adjust your own blog accordingly to improve reader satisfaction. Be careful not to write articles that are too similar to other companies. This will only create problems!


In the same way that it is important to submit guest posts to other blogs, the opposite approach can also bode well for you.

Guest articles published on your blog will provide an outside viewpoint on your main theme and a pleasing variety of content for readers. It is all the more fitting to published guest articles on your company blog if you yourself send articles to other blogs to improve your SEO. It only amounts to a fair return! Clearly state on your website that you are open to such articles in order to generate more publication requests.

Guest articles improve the external linking of your site, which is a noteworthy advantage. The second advantage is of course being provided with content that requires considerably less effort in exchange. However, don’t overdo it. Your personal articles are essential for the best reader satisfaction, as well as to ensure effective internal linking on your website.


To avoid becoming overwhelmed by the management of your blog and to reap its SEO benefits, it’s important to have accurate planning and flawless management.

Some companies fall into the trap of seeing the blog as a side project, and therefore not including it in their strategy and regular schedule. A company blog that is never updated or mismanaged can lose much of its effectiveness. It’s important to plan articles ahead of time and carefully re-read them. If it can help, create a checklist for your articles. Nothing should be left out: correction of spelling errors, internal linking, keywords, etc!

Regarding your article keywords, it is also useful to create a keyword list related to your business to draw from when inspiration runs out and avoid off-topic articles.


SEM Rush, a powerful tool for keyword database creation


The basic purpose of a blog, aside from being a next-generation SEO tool, is also to generate feedback from your readers. Therefore, what could be better than writing about what they want from you?

Your company blog visitors are often people that are passionate about your business, your own clients or collaborators. What these people have in common is that they regularly consult your website and most likely follow you on social networks to keep up with the news that you post. Why not take of advantage of this opportunity to create a survey? Asking your readers what topics they want is a good way to generate blog traffic. Readers will want to click on content they have suggested themselves. Moreover, you will save valuable searching for ideas! This can be a good way to increase customer satisfaction but you should be careful to not rely on it exclusively since readers will tire of it and detect a lack of investment from your team.


A survey done by MLBW on Facebook

Creating and sustaining a comprehensive and effective blog demands precision and personal investment but the results are well worth your time. A company blog is a valuable tool and should be given the attention it deserves. With our advice, you should never run out of ideas and be able to provide your blog with quality articles. Don’t hesitate any longer, a successful blog is just around the corner!


Cofondatrice et Spécialiste SEO-SEM

Eugénie a commencé sa carrière en marketing Web chez Microsoft auprès de partenaires tels que Hewlett-Packard et Dell. En 2013, elle co-fonde My Little Big Web avec Maxence afin d'aider les PME à optimiser leur marketing Web. Ses compétences en SEO, publicité en ligne et expérience utilisateur permettent aux clients de My Little Big Web de se positionner rapidement et durablement en haut des résultats de recherche. Le partage de connaissances fait partie de ses priorités. Elle donne donc de nombreuses formations internes et externes ainsi que des conférences sur de multiples thèmes relatifs au marketing numérique.