Last update : 17 September 2020
Many companies believe that a web marketing strategy should be established downstream from their website design. If you subscribe to this line of thinking, we are here to convince you otherwise!
At My Little Big Web, we are convinced of one thing: the highest performing websites are those that have everything planned from the start! But how do you optimize your SEO when creating a website? How can you ensure that you implement the best practices to improve your web marketing strategy while still working from behind the scenes?
Today, we let you in on some of our secrets: discover our 5 tips to ensure a solid foundation for your web strategy before you even put your site online!
CHOOSE KEYWORDS BEFORE DESIGNING YOUR WEBSITE
Keyword research should be a priority in any web design project. This process will allow you to correctly optimize every page of your website.
Choose keywords that are related to the services your company offers. However, don’t forget to delve into their lexical field and find synonyms as repeated use of the same keyword will cause over-optimization and can look clumsy to your visitors. Of course, repeated keyword use is also severely frowned upon by search engine robots!
Nowadays, it is equally important to not only be positioned on simple keywords, but also “long-tail” keywords. Essentially, the recent surge in voice search has created this type of search term, closer to a short phrase than a single keyword. They should therefore be implemented in your web marketing strategy.
OPTIMIZE THE CONTENT TO BE INTEGRATED ON YOUR NEW WEBSITE
Once your keywords have been carefully selected, it’s time to think about your text and images. Good content marketing can propel your site into search results within weeks of launching it (depending on the competition)!
Keep in mind that a good keyword strategy alone is not enough. Your content must also be dense enough to catch the attention of search robots. A minimum content length of 300 words is recommended and providing the web design team with the texts before they design the website will make it easier to plan the page layouts.
The main enemy of a good content strategy is duplicate content. Many companies fall into this trap, reusing the same text structure from one page to another while only modifying a few important words. Don’t be fooled, this will not work! This practice is strictly reprimanded by search engines and therefore has very negative consequences for your web marketing strategy.
DO NOT NEGLECT META DATA WHEN CREATING YOUR WEB PAGES
The name might seem complicated, but this vital information is essential to optimize. Meta data refers to the page titles, descriptions and URLs that appear in search engine results.
The goal here is twofold – they must be optimized to properly reference your site in search results and they must grab attention and generate clicks from internet users. Two great reasons not to neglect them! During the web design phase, work on the meta data for each page: insert keywords, avoid duplication, grab customer attention. There is so much to optimize in so few characters!
Contrary to preconceived notions, URLs also have a role to play in your web marketing strategy! With optimal length and clear enough text, they can be an asset to your SEO and should not be overlooked. Do not take them lightly!
WORK ON THE INTERNAL AND EXTERNAL LINKING OF YOUR NEW WEBSITE
Your website links play a big part in its online popularity. This is a good reason to work on them during the design phase.
Even before your website goes online, look for partnerships with high authority online platforms that can bring you qualified traffic and boost your web marketing strategy at a record speed.
Don’t forget about internal linking. This consists of creating links between the different pages of your site as soon as possible with relevant anchor texts. In doing so, you will be able to make your lesser-known pages benefit from the popularity of your main pages (for example, your homepage). This practice is sometimes referred to as transferring “link juice”.
ADAPT YOUR WEBSITE FOR MOBILE DEVICES
We can’t repeat it enough: mobile devices are the present and the future of online traffic! Take these into account and adapt your site to their reduced screen sizes as soon as you begin your website design.
Over the last few years, this practice, called “responsive design”, consists of designing your website to automatically adapt to any screen size and touch screen, without malfunctions or other issues. In addition to ensuring maximum customer satisfaction, this procedure has a great SEO advantage: search engines consider this web design criterion as one of the most important today.
As soon as you begin website creation, make sure that your pages, links and menus are properly optimized for all media present on the market.
The My Little Big Web mobile homepage
A solid web marketing strategy foundation can be established during your web design phase. Well organized, written and optimized, the strategy will bring you the online popularity needed to launch your business. If you want to entrust your website development to a team of professionals, don’t hesitate to contact us. We will happily discuss your projects!