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Increase the loading speed of your mobile webpages

Today, most users prefer to use their smartphone to conduct online searches because they consider mobile browsing to be faster and more convenient than traditional desktop computer browsing. This is all fine and good, except that the average loading time of a mobile webpage is about 7 seconds! Wouldn’t it be great if your mobile webpages loaded in less than a second?

In this article, we give you some tips on how to optimize your mobile pages and how to use Google’s “PageSpeed Insights” tool. Google has recently updated to help webmasters optimize their mobile pages and get better performance.

Give priority to content on the display area

Analysis shows that visitor engagement drops if pages take more than a second to load (these internet users sure aren’t very patient, are they?). To offer the best experience to your visitors and to encourage them to stay on your mobile site, Google suggests that you focus on certain content prioritization. You must prioritize the order of appearance and loading time of your content, in particular the content above the waterline (line that separates the visible webpage, when loading the invisible part that is accessible only with the use of the scroll bar). You can display the upper section of your webpage in 1 second while the rest of the site continues to load. You should know that this part of your site is known to be a “critical path” in terms of loading time.

Good practices

You can also improve your performance on mobile pages by applying some of the following practices:

  • Optimize the response time of the server (must be less than 200 ms)
  • Minimize the number of redirects
  • Minimize the number of round trips at the first rendering (optimize your content!)
  • Avoid JavaScript and CSS external blocking in the display area
  • Reserve time according to the browser used and the rendering (200 ms)
  • Optimize JavaScript execution and rendering time

Once you have made these changes, you can test your pages using PageSpeed Insights. This tool offered by Google (again!) will allow you to evaluate the loading speed of your page by giving it a score out of 100. Your goal is obviously to be as close as possible to 100. This evaluation also gives you a good Idea of the user experience of your site.

Is your rating really low and you do not know what to do about it? Don’t panic, Google will give you information on improvements to make. Then it’s up to you to get your hands dirty and analyze your mobile pages. And as always, you should keep in mind that the most important thing for your website is the user experience.

If you liked this article, you’ll probably also like this one: Optimize your site for mobile devices

Do not hesitate to contact us at 514 572 7758 or via our contact form if you wish to speak with an advisor who will answer all your questions.


Cofondateur et Spécialiste Marketing Web

Diplômé d'une double Maîtrise en Marketing et Communication, Maxence cumule plus de 10 ans d'expérience en Marketing digital. Ancien employé de Microsoft, sa mission est de "mettre le Web à la portée de tous" pour aider les entreprises à améliorer leur présence en ligne.