Link building agency
Blogger outreach for online visibility
Why hire our link building agency?
Increase your domain authority
Domain authority is a score (from 1 to 100) that Google takes into account when determining your rankings in its search results. The more links you get from sites with good domain authority, the more your website will increase its own domain authority.
Drive traffic to your website
If a website has good domain authority and a strong ranking in Google’s results, chances are it will attract a high level of traffic. When it links to your website, it will transfer part of its traffic to you so that its visitors can discover your services.
Improve your visibility
If several people in your industry mention you and link to your website, you will inevitably attract attention and increase your visibility. People who visit these sites have confidence in them. They will therefore see your site as trustworthy since they have been “referred” by a site they already trust.
Boost your google ranking
Link building, increasing your domain authority and boosting your traffic are all factors that influence your SEO and therefore your ranking on Google. Link building is even the most influential factor on your SEO!
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Link building : the various steps
Finding sites with good domain authorityAs a link building agency, we have built an extensive network of websites in a wide range of industries over the years. This allows us to quickly identify quality sites that will benefit you. Since you should never rest on your laurels, our SEO specialists constantly search the web for new sites or keep an eye on promising sites that can be contacted when their popularity is appealing enough for your strategy Before considering a website, our SEO experts analyze its domain authority and spam score, i.e. the value of the site in terms of SEO.
Contacting influencersEstablishing relationships with website owners who have good domain authority is an art. After all, you aren’t the only one who contacts them for a backlink. There are rules and practices to follow: introduce yourself, explain your approach, find out what might interest the owner of the site you are targeting, negotiate the conditions for publishing content, etc. It can sometimes take several months of exchanges before a site owner agrees to make room for you on his blog. We must therefore demonstrate our worth and ensure that we meet all the site-specific requirements.
A tailored link building strategy
A home decor business and a consulting firm need to obtain different qualified links. This is why a tailored link building strategy must be established for each client. Since the goal of a company is to be recognized in its field, it is important to acquire quality links from websites that have a point in common with its expertise.
The inbound links obtained by My Little Big Web are always well-researched and correspond to a link building strategy that is relevant to the client.
Quality controlEven if blogger outreach is successful, we agree on an article topic and we respect their editorial style, site owners will sometimes publish an article without the external links we include (which therefore has no value for a link building strategy). We take the time to check the websites beforehand and take the necessary measures in the event of non-compliance with the previously negotiated conditions. We also make sure that the content we write is not modified and that the link is taken into account by Google.
With a team of more than 20 experts, My Little Big Web is the Montreal link building agency you need.
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I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.
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Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.
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The most frequently asked questions about link building
What is a link building strategy?
A link building strategy involves increasing the number of external links (backlinks) that lead to your website. In other words, the goal is to encourage other website owners in the same industry as you to link to your website. A link from an external site is considered a vote of confidence for Google.
This is similar to a “like” on Facebook or a “recommendation” from one site to another. Creating a link building strategy for your website is like developing a solid network: the more people you know, the more people talk about you, the more credibility you are likely to be given. The same goes for Google: the more effective your link building strategy is, the more visibility you gain (since other sites mention you), the more traffic you generate (since people who click on these links are redirected to your website) and the more credibility you have with Google.
Why is link building important?
The goal of a link building strategy is to improve your website’s ranking on search engines (your SEO). In a nutshell, search engines will measure a website’s quality and popularity based on the links it receives.
Obtaining links from different websites is therefore crucial for your SEO. With high-quality external links, your website will be highly valued by search engines. Therefore, you can expect a better ranking of your site on Google with the help of links! There are many factors that influence your Google ranking. Link building is one of the most important factors (more than 30% on its own). Developing an effective link building strategy will help you attract 27% to 40% more traffic to your website (for the reasons explained above).
Why would other sites agree to link to my site?
That is a perfectly valid question. At first glance, there is not much interest for a website owner to link to an external site and risk losing visitors. We explained above that Google takes into account the number of sites that bother to link to your website. Note that linking to a quality website also sends a strong signal to Google because you show them that you are ready to “lose” some of your traffic to enrich your user experience by sending them to another reputable source.
In a way, you are making Google’s work easier because its mission is to provide users with as much information as possible by providing links to quality sites. Linking to a quality site will therefore also benefit you from an SEO point of view.
Is link quality important?
How do you know if google considers a site high quality?
The more authority a site gains from Google, the higher its rating (from 1 to 100). When a new site is created (with a domain name that has just been purchased), its score/domain authority is 1/100. An external link from a site at this stage of its “life” therefore has little value. On the other hand, the more the site owner makes an effort to develop a link building and SEO strategy, the higher their score will increase and the more weight Google will attach to the link they previously made to your site. It is therefore sometimes worth betting on certain sites even if they have not yet earned a high score. It is much easier to obtain these types of links before the sites become too popular and gain authority. Some website owners even sell their links!
Should a link come from a site in the industry?
Why would such a situation arise? There can be many explanations: the person simply made a mistake by copying the wrong link (this often happens), the purpose of the article is not in fact to present a recipe or the restaurant menus but rather to create external links (we explained above that some are willing to pay to receive links).
Does google check the links that lead to my site?
Yes, which means you have to be sensible when you go link fishing and focus on quality over quantity. A golden rule is never to play smart with Google just to save time because, sooner or later, an update will reduce your efforts to nothing. Google teams can even go so far as to penalize your site if they find that it doesn’t comply with Google’s rules. There are of course ways to redeem yourself, but the procedure is much longer and more expensive than playing by the rules from the beginning and working on your link building strategy wisely.
What is a natural link?
Inserting a natural link simply means ensuring that it makes sense in the context it is presented. For example, the page you are currently browsing deals with “link building“. It would therefore be natural to insert a link to our SEO page if we explain that link building is an integral part of an SEO strategy, or even to insert a link to our SEO Audit page if we explain that we can identify spam links as part of the SEO audits we perform. On the other hand, if we write the following phrase: “At My Little Big Web, we are specialized in SEO, online advertising, website design/redesign. We have also opted for the “Great West” group insurance for our employees etc.” with a link to the Great West website, we can see that this information appears like a hair in your soup and has no added value in the context it is presented.
It is therefore important to create natural links and make sure that the external link provides real added value to the reader. Currently, we can’t say how far Google’s intelligence extends, but we know that the algorithm is updated more than 700 times a year, so we think it’s useless to attempt to Google. It is much easier to do the job well once and move on.