Link Building Agency

Link building is a technique used in search engine optimization (SEO) to improve a website’s visibility. It involves creating backlinks, i.e. external links pointing to your site. These links are placed on other websites and direct visitors to specific pages on your own website. Link building is beneficial for SEO as it improves your site’s trust and authority in search engines. The more high-quality backlinks your site has, the more credibility it earns with Google’s algorithm.

When you have a website and want to improve its search engine ranking, link building becomes essential. However, to enhance your SEO and website visibility, you should also focus on content and technical aspects.

SEO agencies that offer link building services incorporate these strategies into a comprehensive SEO plan. An added benefit of working with an agency is access to a variety of SEO tools like Majestic SEO, Ahrefs, or Semrush.

When searching for an agency, it’s important to inquire about their practices, strategies and the tools they use.

The goal of a link building strategy is to improve your website’s ranking on search engines (your SEO). In a nutshell, search engines will measure a website’s quality and popularity based on the links it receives.

Obtaining links from external websites is therefore crucial for your SEO. With high-quality external links, your website will be highly valued by search engines. Therefore, you can expect a better ranking of your site on Google with the help of backlinks!

There are many factors that influence your Google ranking. Link building is one of the most important factors (more than 30% on its own). Developing an effective link building strategy will help you attract 27% to 40% more traffic to your website (for the reasons explained above).

At first glance, it may not seem appealing for a website owner to link to an external site and potentially lose visitors. However, it’s important to note that Google considers the number of sites that link to your website. Moreover, when you link to a high-quality website, you actually send a strong signal to Google that you are willing to sacrifice some traffic in order to enhance your user experience by directing them to a reputable source.

In a way, you are making Google’s work easier because its mission is to provide users with as much information as possible by providing links to quality sites. Linking to a quality site will therefore also benefit you from an SEO point of view.

Yes, yes and yes! Linking may seem straightforward but building quality links is another story. Above all, it is important to define what a “quality link” is. A quality link is a link from a website that has a good reputation with Google, that is in your industry, that appears naturally, in the same language as the page it refers to and is not embedded among 20, 30 or more external links.

Purchasing backlinks on your own is usually not a great idea. Building links is a complicated process that requires a deep understanding of SEO and link building methods. Furthermore, buying links can be risky and may lead to penalties from search engines.

These penalties can seriously impact your website’s ranking. It’s better to leave this task to SEO professionals who have the necessary expertise and tools to create high-quality links that follow search engine guidelines.

As mentioned earlier, several factors play a role in influencing your SEO. Simply put, your website will have a good reputation with Google if it follows their basic rules: no spam content, provides a positive user experience, offers quality content, is well constructed (an SEO audit can help determine this), and has an effective link acquisition strategy.

Each website is assigned a score ranging from 1 to 100 based on their authority. When a new site is created with a newly purchased domain, its score/domain authority starts at 1/100. At this early stage, an external link from this site holds little value. However, as the site owner invests time and effort into building external links and implementing SEO strategies, their score increases, making their backlinks more powerful.

Sometimes it’s worthwhile to invest in sites that may not have a high ranking yet. In fact, it’s easier to obtain these types of links before the sites gain popularity and authority.

External links created by site owners should be relevant and add value to the content. For instance, if a restaurant writes an article about its menu or a recipe and includes a link to an unrelated article about insurance options, there is no connection between the two. This can confuse readers and prompt them to leave the second site quickly.

Moreover, the credibility of the restaurant’s site may be compromised. There are various reasons for this, such as copying the wrong link or the intention of the article being solely to include external links for financial gain.

Yes, so it’s important to be sensible when you’re fishing for links, and to prioritize quality over quantity. A golden rule is never to play coy with Google, because you can buy yourself some time, but sooner or later, an update will wipe out your efforts. Google’s teams can even go so far as to penalize your site if they consider that it doesn’t respect the rules. Of course, there are ways of making amends, but the procedure is much longer and more costly than following the guidelines from the beginning and implementing an intelligent link building strategy.

Inserting a link naturally means ensuring that it fits within the context. For instance, if the current page is about link building, it would make sense to include a link to our SEO page when discussing how link building is an important part of an SEO strategy. Similarly, if we were explaining that we can identify spammy links during our SEO audits, it would be appropriate to include a link to our SEO Audit page.

However, if we were to write a sentence like: “At My Little Big Web, we specialize in search engine optimization, online advertising, and website design/redesign. We have chosen Great West group insurance for our employees.” and include a link to the Great West website, it would feel out of place and not add any value in the current context.

As such, it’s important to insert links properly and make sure they provide actual value to the reader. While we cannot determine the full extent of Google’s intelligence, we know that the algorithm is updated frequently. Trying to deceive Google is unnecessary when it is much simpler to do it right the first time and move forward.