Link Building Agency

My Little Big Web’s team of link building specialists performs organic outreach campaigns to land white hat backlinks to your website that deliver results.

What is a link building agency and why is it important?

A link building agency is an SEO agency that specializes in building quality backlinks to increase your website’s visibility with both Google and potential customers in a local or national market. Backlinking is similar to getting a “like” from another website, signaling to Google that the content is worth checking out.

If the linking site is reputable, this digital referral carries weight in your SEO strategy. The more quality links you have, the stronger your domain authority and SEO will be.

Link building is a powerful SEO technique that can boost your search rankings if done correctly, but it can also harm your website if certain rules are not followed. It’s recommended to hire a reputable white hat link building agency.

Do I need link building services to improve my SEO?


Do you know your domain authority?

Domain authority is a rating ranging from 1 to 100 that predicts the likelihood of your website ranking in search engine result pages (SERPs). Increasing the number of links from trusted websites with high domain authority can boost your own website’s domain authority. Get in touch with us to discover your rating and learn how to improve it.


Are your target keywords highly competitive?

To rank at the top of search results for highly competitive keywords, you will need to earn Google’s trust. Your website’s online visibility and overall trustworthiness can be greatly improved through a successful link building strategy. Link building acts as a way to establish a reliable network and build a credible reputation on the web.


Are your existing backlinks spammy?

If you haven’t focused on your link building strategy, chances are there are websites linking to your site. However, not all of these links are helpful for your SEO. It’s important to be aware of them, as spammy backlinks can have a negative impact on your credibility.


Do your competitors have a link building strategy?

Our link builders can analyze your competitors and provide a report on the links pointing to their websites and how they impact their search rankings. Based on this analysis, we can customize your backlink campaign to acquire similar links to those of your competitors, improving the SEO rankings of your website.


Do you want to generate more traffic?

When a website links to your site, it shares its audience with you, leading them to explore your content. This allows your company to expand its sources of traffic and gain popularity. It’s similar to organic advertising that benefits both the advertiser and the recipient.

What do our link building services include?

Network of influencers and authoritative websites

As one of Canada’s leading SEO agencies, we are constantly approached by influential bloggers to become part of their local network and share our own. Our link building guidelines are very strict, and our experts are recognized for the quality of the links they acquire for the small and medium-sized businesses we work with. Contact us to find out more.

Creating attractive, relevant, high-quality content

Quality backlinks have to be earned, and must also benefit the website providing the backlink. That’s why it’s important that the marketing content behind the link is targeted and relevant. This way, the audience will be encouraged to click on the link and be redirected to your website. How users will perceive the content is a major concern when building quality backlinks.

Industry-specific directories and local pages

Industry directories and other local media can provide valuable backlinks for your website. However, not all directories offer the same level of quality. It is important to prioritize quality over quantity. Our team of local link building experts is experienced in optimizing your digital content on local pages. This will boost your business’s visibility in local search results.

Features on blogs with real traffic

Our link building techniques allow us to connect with influential bloggers and website owners who can help improve your website’s visibility. With our extensive local network, we can reach out to countless relevant websites on your behalf to secure industry-relevant backlinks on real blogs.

Our link building methodology


Identifying and analyzing link opportunities

Our Montreal link building agency is here to help small and medium-sized businesses with their link building campaigns. We have established an extensive network of link resources in Quebec and across Canada.


Outreach and relationship building

While our agency already has an extensive network of reputable blogs across various industries, we’re always expanding our database to ensure we can offer our customers the best website recommendations.

With over a decade of experience, we’ve earned a solid reputation as a link building agency and have extensive expertise in outreach.


Negotiating and securing backlink partnerships

Our link building agency secures a high volume of backlinks each month. As a result, we can offer our customers backlink agreements at extremely competitive prices and terms.

When you entrust your inbound link building strategy to our agency, you not only gain access to our extensive network but also enjoy our cost-effective rates, maximizing your return on investment.


Content writing and approvals

Whether the backlink is free or paid, it’s important to provide valuable content for users, Google, and the website owner who agrees to link to yours.

Google examines all the links on your website, both incoming and outgoing, and considers how users interact with these links to determine the quality of your backlinking efforts.


Link maintenance

A link building strategy should always be kept up to date. Links can sometimes break, leading to a 404 page for Google (which is bad). Moreover, the websites that link to yours may decrease in quality, which can negatively impact your link building efforts.

At our SEO agency, we regularly monitor the functionality and quality of the links to ensure they are always working.

Trust your backlink campaign to one of Montreal’s top link building agencies

Our SEO experts have already helped more than a hundred clients get on the first page of Google! Why not join them? Contact our team today for a free quote!

Why work with our link building agency?

Over 10 years of SEO experience and a network of quality resources

Link building techniques have come a long way in the last ten years. Google gives priority to websites with quality inbound links. Our link building agency stays on top of the latest developments and makes sure that the websites linking to yours stay high quality and don’t become “spammy”.

Expert link building content writers

When it comes to creating content, it’s important to remember that different types of writing require different approaches. Whether you’re crafting a service page, a blog post, or an article for link building purposes, you need to follow certain guidelines. To secure impactful links to your site, it’s essential to develop a personalized link building content strategy that mutually benefits both websites.

A Google-certified agency that understands the algorithm

We’ve explored the different factors that Google considers when evaluating the success of link building campaigns within an overall SEO strategy. We take into account Google’s recommendations, practical effectiveness, and common sense when crafting impactful link building strategies.

A massive time saver

Link building requires a significant amount of time and commitment. It involves establishing connections with websites that are relevant to your niche and ensuring their continued relevance by removing any irrelevant links. Hiring a link building agency lets you concentrate on your core business activities and providing the best possible service to the customers we send your way.

Our clients say it best

I am satisfied with the SEO services. I’ve relied on the team for 4 or 5 years. I’ve always appreciated the service. Every year our site gets bigger and stronger. I don’t think I have anything to do with it; it’s really you who do it! I really feel that Marie (who works on my case) really wants to help me and is interested in the site. So yes, the results are there and it’s worth it.

Guillaume Tremblay Real Estate Broker, RE/Max

Honestly, it always goes well. Communications are effective. The quality of the work (texts, visuals) meets my standards. I also appreciate the team’s proactivity when there’s a problem on our side (like our server crashing, at one point). It saved me a lot of trouble to have you flag the issue so that I could then take steps on my own to fix it. I appreciate this type of collaborative partnership.

Alexandre Chevalier Seguin Marketing Director, Chevalier Seguin

SEO case studies

A local SEO strategy fueled by a selection of focused actions

Courtier Immobilier Lanaudière

293% More Courses Purchased During Peak Boating Season

Drive a Boat Canada

400% More Organic Traffic for Elite Pest Control

Elite Gestion Parasitaire

Ranking #1 with a Clinically Proven SEO Strategy

Ethica CRO

Supplying Quality Content to a Target Audience

Fed Supply

Strategic Diversity and Versatile Levers : On the road to success!

Globex Worldwide Courier

FAQs about link building

What is link building?

Link building is a technique used in search engine optimization (SEO) to improve a website’s visibility. It involves creating backlinks, i.e. external links pointing to your site. These links are placed on other websites and direct visitors to specific pages on your own website. Link building is beneficial for SEO as it improves your site’s trust and authority in search engines. The more high-quality backlinks your site has, the more credibility it earns with Google’s algorithm.

Why work with an SEO agency for link building?

When you have a website and want to improve its search engine ranking, link building becomes essential. However, to enhance your SEO and website visibility, you should also focus on content and technical aspects.

SEO agencies that offer link building services incorporate these strategies into a comprehensive SEO plan. An added benefit of working with an agency is access to a variety of SEO tools like Majestic SEO, Ahrefs, or Semrush.

When searching for an agency, it’s important to inquire about their practices, strategies and the tools they use.

Why is link building important for SEO?

The goal of a link building strategy is to improve your website’s ranking on search engines (your SEO). In a nutshell, search engines will measure a website’s quality and popularity based on the links it receives.

Obtaining links from external websites is therefore crucial for your SEO. With high-quality external links, your website will be highly valued by search engines. Therefore, you can expect a better ranking of your site on Google with the help of backlinks!

There are many factors that influence your Google ranking. Link building is one of the most important factors (more than 30% on its own). Developing an effective link building strategy will help you attract 27% to 40% more traffic to your website (for the reasons explained above).

Why would other websites want to link to mine?

At first glance, it may not seem appealing for a website owner to link to an external site and potentially lose visitors. However, it’s important to note that Google considers the number of sites that link to your website. Moreover, when you link to a high-quality website, you actually send a strong signal to Google that you are willing to sacrifice some traffic in order to enhance your user experience by directing them to a reputable source.

In a way, you are making Google’s work easier because its mission is to provide users with as much information as possible by providing links to quality sites. Linking to a quality site will therefore also benefit you from an SEO point of view.

Is link quality important?

Yes, yes and yes! Linking may seem straightforward but building quality links is another story. Above all, it is important to define what a “quality link” is. A quality link is a link from a website that has a good reputation with Google, that is in your industry, that appears naturally, in the same language as the page it refers to and is not embedded among 20, 30 or more external links.

Why shouldn’t I just buy links myself?

Purchasing backlinks on your own is usually not a great idea. Building links is a complicated process that requires a deep understanding of SEO and link building methods. Furthermore, buying links can be risky and may lead to penalties from search engines.

These penalties can seriously impact your website’s ranking. It’s better to leave this task to SEO professionals who have the necessary expertise and tools to create high-quality links that follow search engine guidelines.

How do you determine the quality of a website?

As mentioned earlier, several factors play a role in influencing your SEO. Simply put, your website will have a good reputation with Google if it follows their basic rules: no spam content, provides a positive user experience, offers quality content, is well constructed (an SEO audit can help determine this), and has an effective link acquisition strategy.

Each website is assigned a score ranging from 1 to 100 based on their authority. When a new site is created with a newly purchased domain, its score/domain authority starts at 1/100. At this early stage, an external link from this site holds little value. However, as the site owner invests time and effort into building external links and implementing SEO strategies, their score increases, making their backlinks more powerful.

Sometimes it’s worthwhile to invest in sites that may not have a high ranking yet. In fact, it’s easier to obtain these types of links before the sites gain popularity and authority.

Do backlinks have to come from websites in my niche?

External links created by site owners should be relevant and add value to the content. For instance, if a restaurant writes an article about its menu or a recipe and includes a link to an unrelated article about insurance options, there is no connection between the two. This can confuse readers and prompt them to leave the second site quickly.

Moreover, the credibility of the restaurant’s site may be compromised. There are various reasons for this, such as copying the wrong link or the intention of the article being solely to include external links for financial gain.

Does Google check my backlinks?

Yes, so it’s important to be sensible when you’re fishing for links, and to prioritize quality over quantity. A golden rule is never to play coy with Google, because you can buy yourself some time, but sooner or later, an update will wipe out your efforts. Google’s teams can even go so far as to penalize your site if they consider that it doesn’t respect the rules. Of course, there are ways of making amends, but the procedure is much longer and more costly than following the guidelines from the beginning and implementing an intelligent link building strategy.

What is a natural backlink?

Inserting a link naturally means ensuring that it fits within the context. For instance, if the current page is about link building, it would make sense to include a link to our SEO page when discussing how link building is an important part of an SEO strategy. Similarly, if we were explaining that we can identify spammy links during our SEO audits, it would be appropriate to include a link to our SEO Audit page.

However, if we were to write a sentence like: “At My Little Big Web, we specialize in search engine optimization, online advertising, and website design/redesign. We have chosen Great West group insurance for our employees.” and include a link to the Great West website, it would feel out of place and not add any value in the current context.

As such, it’s important to insert links properly and make sure they provide actual value to the reader. While we cannot determine the full extent of Google’s intelligence, we know that the algorithm is updated frequently. Trying to deceive Google is unnecessary when it is much simpler to do it right the first time and move forward.

Interested in our link building services? Get in touch with our team!

Contact our team now for more information about our link building services.

Scroll top