In this article I will try to explain the benefits of using a local web marketing agency rather than trying to outsource to a country where labor is less expensive, or to a foreign agency. The Web Marketing industry is probably one of the industries where subcontracting is most present. Lacking the skills or time, or wishing to save on internal resources, most companies prefer to outsource their web marketing strategy to specialized agencies. As in every industry, you see a little bit of everything. Concerning the web marketing industry, it is important to be well informed before you trust your company’s web image to someone else.
You get to meet real people
Although new technology has enabled some companies (including us at My Little Big Web) to work with customers around the world, there are others who understand the interest in selling their services to customers who cannot come knocking on their door in the case of any problems. We’ve all heard stories like “they called a professional they need in (….) But as soon as things got complicated, they haven’t heard from him since.”
My advice as an entrepreneur is to always acquaint yourself with the companies you do business with and have physical meeting at their office; this is always better than email, phone calls or Skype. Taking the time to visit the office of the agency, you can get an idea of the number of people working there and if the company seems serious or not. You will be able to eliminate some unscrupulous web marketing agencies that make you believe that they have a strong team when it’s really just “Jeff who works in his underwear in his living room.”
An agency knows your market and target culture
We tend to forget that web marketing is nothing but marketing on the web! Therefore, you should choose a local agency that already knows the culture of your target market. Indeed, if you ask an agency in the US to help you conquer Quebec consumers with innovate marketing; there is a good chance that you were going to run straight into a wall because even if Quebec consumers are influenced by American culture, they have their own codes and consumer trends. Not taking cultural differences into account is a major marketing mistake.
With a local web marketing agency, it’s likely that they are already familiar with the local market and that they have already been working on a similar project (even if your industry is different, the goal is to communicate online to a target market).
You can easily ask for recommendations
Nothing’s better than asking for contact references to get an idea of the type of agency you are dealing with! Indeed, this will allow you to ask all the questions you want and assess whether the agency you select will meet your demands.
In our case, simply enter My Little Big Web on Google and make your contact reference choice.
When I talk about language, I’m speaking of course very broadly: you need to understand each other! Cultures and working customs are so different from one country or region to another that it is important to ensure that the agency (or rather, people) which you do business with understands you. Again, I have many examples of web design projects that come to mind where the customer has lost money because of a miscommunication between themselves and the web agency.
Take the time to talk with your future web team, provide details on your project, ask them who will work on the project, ask for any recommendations on specific points to see if you will receive the attention and support that you’re expecting. A local web marketing agency concerned with their customer service will always be available to answer your questions.