So you want to redesign your website but are unsure where to start? Redesigning your website is complicated and often costly; but when the goals are well defined, you can achieve competitive advantages and results.
First and foremost, what is the redesign of a website?
Redesigning a website represents all changes to a website made in order to improve navigation, design or performance.
These changes must follow certain steps as described below.
My Little Big Web offers the 7 steps to make your redesign efficient and effective.
1. Why redesign your website?
The first thing to think about involves the motivations that pushed you to redesign your website. In your approach you need to define a set of objectives that are both functional (eg, increase conversion rates, reduce the bounce rate etc.) but also visual (eg word font changes, color etc.).
These goals should be written as clearly as possible, and available at all times to all of the technical teams involved in the redesign. In the end, this allows you to get the closest result of the initial application.
2.Identify what works well and what works less well
The second step is to list all the elements that you consider to be positive on your website, such as an ease and quality of content or navigation; all the negative elements should also be considered such as an outdated design or page loading time that’s too high for example.
This list allows, among other things, for you to identify the lines of creation or improvement of elements that can help or harm your website. It also identifies elements that give added value to your site and facilitating the user’s navigation.
3.Performing a competitive analysis of your website
The frequency of websites redesigns (in all sectors) increases every year. This is due to the awareness of more and more companies that there’s a need to make a site seem “up to date” to its users, enabling them to obtain all the information they require.
In this sense, it is advisable to consider how your competitors showcase their content, the different elements they use to facilitate navigation or layout of menus, for example. This allows you to get inspiration from what you enjoyed while creating your unique identity, in order to stand out from the same competition.
4. Create navigation scenarios
Navigation scenarios allow you to assess the ease with which users will be able to use your site. It is essential that people can find the information they want quickly and they do not feel lost on your website.
These scenarios are also useful for determining how you will organize your internal linkage network and provide your users with the most user-friendly and simple to use website as possible.
It is also important to remember that these scenarios should not stand out from or completely change the current structure of your site. Indeed, if your site is visited regularly, this can have negative effects on regular users visits. The various changes must, at all times, take into mind the reasons why former users have become regular users, while offering a new and modern vision of your site.
5.Add new features
It is also advisable (if not already) to integrate direct links to the pages of all your social networks.
These additions are intended to give you added value and notoriety. The general arrangement of these new add-ons should be carried without interfering with users’ browsing.
6. Identify the risks of redesigning your website
As it is very well explained in this article on the web redesign of the British supermarkets ‘Marks and Spencer’, going too big is not necessarily the right strategy.
It is highly advisable to limit work time spent on any redesign projects, as well as limiting the budget. The more you stretch out these updates over a time period, the more the end result is likely to move away from hot trends.
7. Listen to your users during the redesign phase
One of the most important elements of the redesign of a website lies in taking into account the feedback your users give you. This must be at the heart of your general thinking when redesigning your website.
This feedback process should be, of course, spread over time:
- During the preparation phase
- During the design phase
- During the weeks following the launch of your newly redesigned website
This allows for personalized and targeted changes, and offers the most user-friendly experience.
Redesigning your website is an important step in the development of your business. It has many advantages both in terms of navigation but also in terms of the image that the site uses for your brand.
Users must, at any time, be an integral part of all web redesign phases. If you are interested in the redesign of your website, do not forget to create an efficient outline.
Do not hesitate to contact us at 514 437 4245 or via our contact form if you would like to talk to an expert who will answer all your questions.