SEO AUDIT: THE IMPORTANCE OF A GOOD SEO ANALYSIS

WHY IS A MY LITTLE BIGWEB SEO AUDIT WORTH IT?

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OVER 100 SEO FACTORS ANALYZED

Our SEO audits leave no room for chance. We analyze everything that can influence your search engine rankings to make sure nothing is skipped over. Our SEO analysis evolves with Google’s updates to maintain a high level of accuracy.

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HUMAN SEO AUDITS

A robot that performs an SEO audit of your site is fine, but a human SEO expert who takes the time to analyze the results and check the quality of the recommendations is better. At My Little Big Web, we subject our SEO analysis to rigorous checks so that we can implement an effective SEO strategy.

3

HIGHLY DETAILED ANALYSIS

Our specialists believe that a quality SEO audit should easily understandable for everyone, regardless of their level of SEO knowledge. This is why we carefully explain each concept and provide the illustrations necessary for a good understanding of the technical SEO report.

4

YOU CAN IMPLEMENT THE RECOMMENDATIONS YOURSELF

Not only do our SEO audits offer a high level of detail, but you also benefit from a call or meeting with the SEO expert who performed the analysis to go through each point. This is also the best time to ask any questions you may have about your SEO.

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THE VARIOUS STEPS OF A LITTLE BIG SEO AUDIT

TECHNICAL SEO AUDIT

A technical SEO audit is an analysis of the quality of your website coding and the overall user experience. Google imposes strict rules so that its robots can quickly understand your site’s content and the way pages are organized. We analyze the loading time of your site, the user experience offered on desktop and mobile devices and the security of your site. The goal is to identify all the factors that could prevent robots from properly browsing your site and make you a list of points to improve based on priority (low, medium, high).

SEO CONTENT AUDIT

SEO stands for “Search Engine Optimization” but it mainly involves optimizing content for search engines. The art of SEO is about creating quality content that search engines will easily understand and then disseminate to their users. The SEO content audit therefore analyzes how your pages are organized, how they communicate with each other, the keywords you use, the quality and quantity of content on each page and the purpose of the written content. Your site’s content should be used to better rank you on Google, but it should also meet the expectations of your visitors.

L’AUDIT SEO « OFF-SITE »

L’audit SEO off-site consiste à analyser la réputation de votre site sur le web, les liens que d’autres sites font vers le vôtre, votre présence dans les annuaires locaux, vos avis Google Mon Entreprise et autres sites de notation. Tout ce qui peut nuire ou contribuer à votre bonne réputation a un impact direct ou indirect sur votre SEO. Nous allons donc parcourir le web à la recherche des informations vous concernant et nous vous expliquerons comment corriger les erreurs ou améliorer les points non optimisés. Cela permettra de vous assurer que ce qui se dit sur votre entreprise ne vous nuit pas, autant d’un point de vue SEO que vis-à-vis de vos clients potentiels.

LITTLE BIG TESTIMONIALS ABOUT OUR MONTREAL SEO AGENCY

  • I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.

    Maryse Grob
    Maryse Grob President of the French Chamber of Commerce, Quebec Department
  • Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.

    Steve Racine
    Steve Racine CEO of Soin CV
  • The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.

    Sandrine Boisselier
    Sandrine Boisselier Head of Marketing and Digital Communication Department CORPIQ-Kangalou

OUR LITTLE BIG CLIENTS

 
 

125 CUSTOMERS ON THE FIRST PAGE OF SEARCH ENGINES
MY LITTLE BIG WEB IS THE MONTREAL SEO AGENCY FOR YOU.

faq-audit-seo

FREQUENTLY ASKED QUESTIONS ABOUT SEO AUDITS

WHAT IS AN SEO AUDIT?

The SEO audit is a very important document in which an SEO specialist will go through many factors to analyze the health of your website, the actions that have been taken previously and their positive or negative consequences. Depending on the site being studied, this analysis will take between 15 and 25 hours (yes, it’s long).

CAN YOU WORK FROM AN SEO AUDIT PERFORMED BY ANOTHER AGENCY?

We have had several cases of customers who wanted us to start working on their site without first doing an SEO analysis or who wanted us to rely on an SEO audit that was done previously by another SEO expert. This situation can be problematic.

In many cases, the SEO audit was carried out more than 6 months ago, recommendations have already been made and some optimizations have been implemented. The point is that we cannot guarantee the SEO optimizations that have been implemented and assume that the work has been done well. Moreover, companies often decide to switch SEO experts because the work did not have the desired results.

DOES AN SEO AUDIT HAVE AN “EXPIRY DATE”?

An SEO audit focuses on the status of your site at some point before certain recommendations have been implemented, much like a snapshot of your online presence at some point in time. If actions are subsequently taken, the snapshot is no longer up-to-date and therefore has to be retaken.

This is why if another expert takes over the project, they will have to do their own SEO analysis to find out exactly what actions have been taken and whether they comply with Google’s rules (unfortunately some SEO experts still have practices that are not recommended by Google and can penalize you). In addition, when the SEO audit was done several months prior, there may have been major changes in the algorithms that could make some factors less applicable. When the SEO analysis has already been performed by another specialist, the analysis may also not be complete or the quality standards may differ (this is often the case).

HOW DOES YOUR SERVICE DIFFER FROM FREE SEO AUDITS PROVIDED ON OTHER SITES?

Yes, some robots do a quick SEO analysis of your site that you can get for free or almost free in a few minutes. These robots analyze measurable site data such as site loading time, number of characters in title tags, number of characters in meta description tags, links to your site, etc.

They can also check if your site is mobile-friendly or not. In a way, they do a quantitative analysis of your site. However, Google and other search engines focus on quality: content quality, user experience quality, site structure quality, etc.

WHAT DOES A HUMAN ANALYZE THAT A ROBOT DOESN’T?

Robots are unable to determine if your title tag is optimized and compelling, if your service page is optimized for the right keyword, if it would be better to split your single service page into 4 different pages to optimize the content on 4 different keywords.

Robots also cannot see if your content is properly organized or if it brings added value to Internet users. A robot operates according to strict rules and is not capable of using common sense. It always takes a human to interpret the data and decipher it to draw reliable conclusions.

ANOTHER AGENCY OFFERS A CHEAPER SEO AUDIT

Each agency has its own method of performing SEO audits and it is difficult to know in advance the quality of the SEO audit you will receive. At My Little Big Web, we are not in the business of disparaging the work of other web agencies because we know that there are other agencies that perform excellent SEO audits. We are not going to tell you that our SEO audits are the best on the market because we have no idea. On the other hand, we can say that the SEO audits performed by My Little Big Web have a standard of quality and level of detail that none of our clients have found disappointing.

The key point is that the SEO audit we carry out for your website will provide the roadmap that will guide us towards achieving the goals we have set (increased Google rankings). The deeper/more precise the analysis, the clearer we will be able to see how to outperform your competitors.

WHAT DOES MY LITTLE BIG WEB ANALYZE IN AN SEO AUDIT?

We analyze an extensive set of factors that include things such as your domain name, page indexing, 404 errors (= broken links), page structure, breadcrumb trail, internal linking, inbound and outbound links, site content, site structure, title tags and meta descriptions, images (weight, quality, relevance), local SEO, pagination etc.

This list is non-exhaustive since we also take time to understand your company, your ambitions, your goals and your industry. If other elements seem important to us with regard to your issues, we include them in the audit.