SEO Audit Agency

My Little Big Web’s team of 30 SEO experts is ready to audit your website’s SEO according to over 100 ranking factors!

What’s an SEO audit and why should I do one?

Google receives approximately 79,000 searches every second, and around 75% of all search engine traffic is generated by Google. Conducting an SEO audit is the first step our Montreal web agency takes to improving your visibility on Google.

Our SEO audit is an in-depth and exhaustive analysis that identifies how well your website complies with key rankings factors used by Google and other search engines.

The detailed SEO report we deliver provides a complete roadmap and action plan, covering technical SEO (the code of your website), content (on-page quality and structure), and link profile (off-page ranking factors).

We provide an analysis of your competition and the market, along with recommendations to help you gain a competitive advantage.

Bear in mind that the SEO audit serves as a strategic action plan. It provides guidance on which steps to take and assigns a priority level (low, medium, high) to each task. The goal is to provide a roadmap to attaining the best possible outcomes in the shortest amount of time.

Are SEO audit services right for your business?


Do you want to outrank your competitors on Google?

The top four search results on Google receive 67% of the total search traffic.

Achieving a high ranking on Google is not limited to large companies but is attainable for those who have a good understanding of the rules. Our agency’s SEO audits utilize over 10 years of experience and incorporate artificial intelligence, allowing us to create a strategic plan for you to get a leg up on your competitors.


Have you noticed a drop in website traffic?

If you’ve recently made major changes to your website (redesigning, editing pages, deleting content, changing hosting providers, etc.) it’s possible that some mistakes were made and your rankings are suffering the consequences.

An SEO audit is the only way to get answers and correct problems. Contact our SEO agency to schedule a call and discuss our auditing services.


Do you have an SEO strategy?

An SEO audit is the foundation of your SEO strategy. It identifies your website’s strengths and weaknesses, enabling you to prioritize actions that will bring you the best results.

This valuable analysis will guide you and serve as your roadmap. Whether you’re embarking on a new SEO strategy or have already implemented one, it’s important to carry out this exhaustive analysis. If you’ve had an audit done by an SEO expert, always make sure you have access to it so you can keep up with the tasks that need to be done.


When did you last audit your website?

A website evolves constantly. If you make changes to your website, add content or work on your website’s visibility, the factors that impact your website’s ranking change.

It’s advisable to perform an SEO audit every year to ensure that no errors go unnoticed and can be corrected quickly.

What’s included in our SEO audit service?

Technical SEO Audit

A technical SEO audit analyzes the quality of your website’s code and overall user experience.

Google enforces strict guidelines to help its crawlers quickly understand your website’s content and the way pages are organized.

We’ll analyze your website’s loading speed, the user experience on both PC and mobile devices and your website’s security. The goal is to identify all the factors that could prevent robots from crawling your site properly, and to draw up a list of priorities for improvement (low, medium, high).

On-Page SEO Audit

SEO stands for Search Engine Optimization, but it’s really about optimizing content for search engines.

The key to SEO is providing quality content that search engines can easily understand, and then serve up to their users.

An on-page SEO audit involves analyzing how your pages are structured, how they interconnect, the keywords you are targeting, the article topics covered, the quality and quantity of content on each page, and the goal of the content you are creating.

Your website’s content should be designed to generate organic traffic, but it should also meet the expectations of your visitors.

Off-Page SEO Audit

The off-site SEO audit analyzes your website’s reputation on the web, the external links other websites make to yours (backlinks), your local presence, your Google My Business reviews and other review sites.

Anything that can hinder or contribute to your good reputation has a direct or indirect impact on your SEO.

We’ll scour the web for information about you, and explain how to correct mistakes or improve areas that aren’t optimized. This will ensure that what’s being said about your company doesn’t have a negative impact, either from an SEO point of view or in the eyes of your potential customers.

SEO Action Plan

Once we’ve analyzed the three key categories of our SEO audit, we’ll provide you with a detailed 100-page document outlining our entire analysis.

This analysis also includes an action plan with a priority level: high, medium, low. This ensures that you know exactly which actions you need to take to achieve results as quickly as possible with your SEO strategy.

You can then choose to implement the recommendations yourself, or have our Montreal SEO agency implement them for you.

Audit your website with one of Montreal’s top SEO agencies

Our SEO experts have landed more than a hundred customers on the first page of Google! Why not join them? Contact our team today for a free proposal or quote!

Why choose My Little Big Web for your SEO audit?

We’re not your average web agency. Our services are one-of-a-kind, just like us. We believe in putting people first and getting things done. Our SEO services are customized to fit your company perfectly.

100+ ranking factors analyzed

Our SEO audits leave nothing to chance. We thoroughly analyze all factors that can impact your search engine rankings to ensure we don’t overlook any important steps. Our SEO audits continuously adapt to align with Google’s updates, so they always provide incredibly accurate insights.

A Google-certified agency

As a Google Premier Partner SEO agency, we strictly follow guidelines and standards to guarantee long-term results for our customers. At My Little Big Web, we don’t employ unethical tactics or unproven methods. On the contrary, we meticulously analyze Google updates and recommended SEO strategies to help our customers achieve top organic rankings. Our professional approach delivers reliable results for our clients.

SEO audits done by humans

Having a robot perform an SEO audit of your site is great, but having a human SEO expert take the time to analyze the results and check the quality of the recommendations is even better. At My Little Big Web, we make a point of ensuring that our SEO audits are rigorously vetted to make sure we’re implementing an effective SEO strategy.

Personalized support after the SEO audit

Our SEO audits not only provide extensive details but also offer the opportunity for a friendly call or meeting with our expert. During this session, the expert will discuss each point of analysis and address any questions you have about your SEO. It’s the perfect time to clarify your doubts and gain valuable insights.


I am satisfied with the SEO services. I’ve relied on the team for 4 or 5 years. I’ve always appreciated the service. Every year our site gets bigger and stronger. I don’t think I have anything to do with it; it’s really you who do it! I really feel that Marie (who works on my case) really wants to help me and is interested in the site. So yes, the results are there and it’s worth it.

Guillaume Tremblay Real Estate Broker, RE/Max

Honestly, it always goes well. Communications are effective. The quality of the work (texts, visuals) meets my standards. I also appreciate the team’s proactivity when there’s a problem on our side (like our server crashing, at one point). It saved me a lot of trouble to have you flag the issue so that I could then take steps on my own to fix it. I appreciate this type of collaborative partnership.

Alexandre Chevalier Seguin Marketing Director, Chevalier Seguin

SEO case studies

A local SEO strategy fueled by a selection of focused actions

Courtier Immobilier Lanaudière

293% More Courses Purchased During Peak Boating Season

Drive a Boat Canada

400% More Organic Traffic for Elite Pest Control

Elite Gestion Parasitaire

Ranking #1 with a Clinically Proven SEO Strategy

Ethica CRO

Supplying Quality Content to a Target Audience

Fed Supply

Strategic Diversity and Versatile Levers : On the road to success!

Globex Worldwide Courier

FAQs about our SEO audit service

How much does an SEO audit cost?

The time required to analyze a website depends on its size and complexity, ranging from 15 to 40 hours (yes, it’s a significant time investment). To perform an SEO audit, it is recommended to hire an agency or an independent consultant. The hourly rate for such services usually falls between $100 and $150. As a result, the cost of an SEO audit can range from $1,500 to $6,000.

You might be saying to yourself “my website’s small, I don’t think it’s going to take 15 hours to analyze it”, and that’s perfectly understandable.

But what needs to be kept in mind when calculating the time required for an SEO audit is that the analysis itself isn’t the only thing that takes time. From the first call to discuss your needs, to sending the proposal, to the second call to answer your questions, to carrying out the audit, to writing the report (between 50 and 100 pages), to following up with an implementation strategy, that’s a lot of hours.

What’s the difference between paid and free SEO audits?

There are bots that do quick SEO scans of your site, which you can get for free or very little and in just a few minutes. These robots analyze measurable site data such as loading time, number of characters in title tags, number of characters in meta-description tags, links to your website, and more.

They can also check whether or not your site is mobile-friendly. In other words, they perform a quantitative analysis of your site. However, Google and other search engines focus on quality: the quality of content, the quality of the user experience, the quality of the structure, and so on. Our SEO audits are done by humans who will manually check the quality of different ranking factors.

Do SEO audits become outdated?

An SEO audit looks at the state of your website at a certain point in time, before any recommendations have been implemented, much like a snapshot of your online presence at a given point in time. If actions are subsequently taken, the snapshot is out of date and needs to be redone.

That’s why if a new expert takes over, they will have to do their own SEO analysis to find out exactly what actions have been taken and whether they comply with Google’s guidelines (unfortunately, some SEO experts still have practices that are not recommended by Google and can get you penalized).

Also, when an SEO audit is several months old, it’s possible that major changes in the algorithm have taken place, which could make certain factors less relevant. If the SEO analysis has already been conducted by a different consultant, it’s also possible that the analysis is incomplete, or that standards of quality may differ (as is often the case).

Can you build on an SEO audit conducted by another agency?

We’ve often had customers who wanted us to start work on their website without first conducting an SEO audit, or who wanted us to base our work on the SEO audit previously conducted by another company they’d done business with. In these cases, the situation can be problematic.

In many cases, the SEO audit was completed more than 6 months earlier, recommendations were already made and certain optimizations have already been implemented. The thing is, we can’t vouch for the SEO optimizations that have been implemented and assume that the work was properly done. In fact, it’s often because the work hasn’t had the desired results that businesses decide to change their SEO agency.

What does an SEO expert analyze that a crawler doesn’t?

Crawlers aren’t able to judge whether your title tag is optimized and engaging, whether your service page is optimized for the right keyword, whether it wouldn’t be better to split your single service page into 4 different pages to optimize content for 4 different keywords.

Crawlers are also unable to see whether your content is properly organized or whether it adds value for visitors. A crawler operates according to strict rules and isn’t capable of using human logic. You still need a human to interpret the data and decipher it to draw reliable conclusions.

What does an SEO audit company do?

An SEO audit company is responsible for improving a website’s visibility and ranking on search engine results pages (SERPs). In most cases, the ultimate goal is to achieve the optimized website’s business objectives.

An SEO audit company generally employs a variety of techniques such as keyword research, link building, content creation and optimization, and overall website analysis to improve a website’s SERP rankings.

The SEO audit is the first step in the SEO strategy.

Can only agencies perform SEO audits?

Anyone can conduct an SEO audit as long as they know the steps involved and have the right tools. The difference between a complete or incomplete SEO audit will depend above all on the level of experience and training of the SEO specialist in charge of the analysis.

The calibre of the tools used will also have an impact on the depth of the recommendations. For example, at My Little Big Web, we pay monthly licenses for advanced tools that enable us to go into great detail and develop in-depth action plans.

What is the best SEO auditing agency?

We can’t tell you exactly who the best SEO agency is to conduct this kind of analysis. Our agency is particularly well qualified to conduct SEO audits, given that we do around ten a month. We have SEO specialists and developers on staff. This helps us guarantee that the recommendations we make are feasible. For example, certain recommendations cannot be implemented on some website platforms because they are built on technologies that do not allow the necessary modifications to be made.

Another agency offered me a cheaper SEO audit

It’s difficult to determine the exact quality of the SEO audit you’ll receive as each agency has its own unique approach. At My Little Big Web, we don’t criticize the work of other web agencies because we acknowledge that there are other agencies that provide excellent SEO audits. We won’t claim that our SEO audits are the best on the market because we simply don’t know. What we can say is that our clients have never been disappointed with the quality and thoroughness of our audits.

It’s important to understand that the SEO audit we conduct for your website serves as a roadmap to help us achieve your goals, such as improving your Google rankings. The more thorough and precise our analysis, the clearer our vision becomes for surpassing your competitors.

What does your SEO audit analyze?

We analyze many factors that include your domain history, page indexing, broken links, page structure, breadcrumbs, internal and outbound links, site content, site structure, title and meta description tags, image quality and relevance, local presence, pagination, and more.

We also take the time to understand your business, vision, objectives, and industry. If there are other elements you feel are important to your business, we’ll include them in the audit.

Interested in our SEO audit services? Get in touch with us

Contact our team to find out more about our SEO services.

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