SEO Audit Agency

The time required to analyze a website depends on its size and complexity, ranging from 15 to 40 hours (yes, it’s a significant time investment). To perform an SEO audit, it is recommended to hire an agency or an independent consultant. The hourly rate for such services usually falls between $100 and $150. As a result, the cost of an SEO audit can range from $1,500 to $6,000.

You might be saying to yourself “my website’s small, I don’t think it’s going to take 15 hours to analyze it”, and that’s perfectly understandable.

But what needs to be kept in mind when calculating the time required for an SEO audit is that the analysis itself isn’t the only thing that takes time. From the first call to discuss your needs, to sending the proposal, to the second call to answer your questions, to carrying out the audit, to writing the report (between 50 and 100 pages), to following up with an implementation strategy, that’s a lot of hours.

There are bots that do quick SEO scans of your site, which you can get for free or very little and in just a few minutes. These robots analyze measurable site data such as loading time, number of characters in title tags, number of characters in meta-description tags, links to your website, and more.

They can also check whether or not your site is mobile-friendly. In other words, they perform a quantitative analysis of your site. However, Google and other search engines focus on quality: the quality of content, the quality of the user experience, the quality of the structure, and so on. Our SEO audits are done by humans who will manually check the quality of different ranking factors.

An SEO audit looks at the state of your website at a certain point in time, before any recommendations have been implemented, much like a snapshot of your online presence at a given point in time. If actions are subsequently taken, the snapshot is out of date and needs to be redone.

That’s why if a new expert takes over, they will have to do their own SEO analysis to find out exactly what actions have been taken and whether they comply with Google’s guidelines (unfortunately, some SEO experts still have practices that are not recommended by Google and can get you penalized).

Also, when an SEO audit is several months old, it’s possible that major changes in the algorithm have taken place, which could make certain factors less relevant. If the SEO analysis has already been conducted by a different consultant, it’s also possible that the analysis is incomplete, or that standards of quality may differ (as is often the case).

We’ve often had customers who wanted us to start work on their website without first conducting an SEO audit, or who wanted us to base our work on the SEO audit previously conducted by another company they’d done business with. In these cases, the situation can be problematic.

In many cases, the SEO audit was completed more than 6 months earlier, recommendations were already made and certain optimizations have already been implemented. The thing is, we can’t vouch for the SEO optimizations that have been implemented and assume that the work was properly done. In fact, it’s often because the work hasn’t had the desired results that businesses decide to change their SEO agency.

Crawlers aren’t able to judge whether your title tag is optimized and engaging, whether your service page is optimized for the right keyword, whether it wouldn’t be better to split your single service page into 4 different pages to optimize content for 4 different keywords.

Crawlers are also unable to see whether your content is properly organized or whether it adds value for visitors. A crawler operates according to strict rules and isn’t capable of using human logic. You still need a human to interpret the data and decipher it to draw reliable conclusions.

An SEO audit company is responsible for improving a website’s visibility and ranking on search engine results pages (SERPs). In most cases, the ultimate goal is to achieve the optimized website’s business objectives.

An SEO audit company generally employs a variety of techniques such as keyword research, link building, content creation and optimization, and overall website analysis to improve a website’s SERP rankings.

The SEO audit is the first step in the SEO strategy.

Anyone can conduct an SEO audit as long as they know the steps involved and have the right tools. The difference between a complete or incomplete SEO audit will depend above all on the level of experience and training of the SEO specialist in charge of the analysis.

The calibre of the tools used will also have an impact on the depth of the recommendations. For example, at My Little Big Web, we pay monthly licenses for advanced tools that enable us to go into great detail and develop in-depth action plans.

We can’t tell you exactly who the best SEO agency is to conduct this kind of analysis. Our agency is particularly well qualified to conduct SEO audits, given that we do around ten a month. We have SEO specialists and developers on staff. This helps us guarantee that the recommendations we make are feasible. For example, certain recommendations cannot be implemented on some website platforms because they are built on technologies that do not allow the necessary modifications to be made.

It’s difficult to determine the exact quality of the SEO audit you’ll receive as each agency has its own unique approach. At My Little Big Web, we don’t criticize the work of other web agencies because we acknowledge that there are other agencies that provide excellent SEO audits. We won’t claim that our SEO audits are the best on the market because we simply don’t know. What we can say is that our clients have never been disappointed with the quality and thoroughness of our audits.

It’s important to understand that the SEO audit we conduct for your website serves as a roadmap to help us achieve your goals, such as improving your Google rankings. The more thorough and precise our analysis, the clearer our vision becomes for surpassing your competitors.

We analyze many factors that include your domain history, page indexing, broken links, page structure, breadcrumbs, internal and outbound links, site content, site structure, title and meta description tags, image quality and relevance, local presence, pagination, and more.

We also take the time to understand your business, vision, objectives, and industry. If there are other elements you feel are important to your business, we’ll include them in the audit.