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SEO Construction Case Study | Increase In Contact Requests By 700%

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How can we increase contact requests by 700% on a website in the field of construction?

Context

Contrary to what one might think, it is very lucrative to advertise or perform SEO for construction companies. Indeed, with good campaigns, the cost per lead is generally less than $20 and signed projects have at least several hundred dollars to their credit.

When we started the project in April 2016, the site was launched more than a year ago (March 2015).

RESULTS

In total: Traffic increase of 672%

This increase in traffic allowed for contact requests to increase by 700%

Our client went from 3 to 24 contacts a month.

Below you will find an increase in visits to the contact page that led to an increase in contact requests.

construction-augmentation-des-visites-de-la-page-de-contact

You will find below the increase of traffic resulting from SEO:

construction-augmentation-des-visites-naturelles

Strategy

  • Completion of an SEO audit
  • Implementation of recommendations
  • Revision of the entire contents of the site
  • Adaptation of the structure
  • Improvement of user experience on the website
  • Implementation of a strategy for writing content
  • Implementation of a link building strategy
Eugénie
Eugénie

Cofondatrice et Spécialiste SEO-SEM

Eugénie a commencé sa carrière en marketing Web chez Microsoft auprès de partenaires tels que Hewlett-Packard et Dell. En 2013, elle co-fonde My Little Big Web avec Maxence afin d'aider les PME à optimiser leur marketing Web. Ses compétences en SEO, publicité en ligne et expérience utilisateur permettent aux clients de My Little Big Web de se positionner rapidement et durablement en haut des résultats de recherche. Le partage de connaissances fait partie de ses priorités. Elle donne donc de nombreuses formations internes et externes ainsi que des conférences sur de multiples thèmes relatifs au marketing numérique.

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