As of 2019, only half of Google searches generate clicks. While SEO practices are important to work on regularly and attentively, we strongly recommend not focusing all your efforts on your SEO and putting some energy into marketing visibility strategies.
In this article, the SEO experts at our Montreal web agency present 5 marketing visibility tips to optimize your brand awareness and SEO.
Write guest articles to maximize your online visibility
What is a guest article? It is an article that you write and publish on another blog.
In these guest articles, you should write content related to your industry and include links to your website. Building quality links is a really effective way to improve your online visibility. In addition to reaching your usual audience, you also engage the audience of other bloggers, which attracts new leads to your website.
This means finding blogs that cover similar topics to yours. If the other blog’s visitors find your content interesting, they will want to discover your expertise and visit your website.
Furthermore, you should choose websites with strong domain authority. If your site gets links from a site with a strong domain authority, Google will take notice and position it better.
Comment on blog articles and post external links
Commenting on blog posts is another strategy for building quality links. Take the time to choose the right articles to comment on and focus on articles that generate a lot of traffic (to check this, you can look at the number of comments or “likes” at the end of the article) to increase your chances of interacting with an active community.
Finding blog posts to comment on is very simple. Go to Google and enter this in the search bar: INDUSTRY + “leave a comment”. This search will find all blog posts in your industry that allow comments.
For example, a dentist would look for: DENTIST + “leave a comment”.
Once you have found the right blog article, it is time to write your comment. Understanding the author’s intentions and the way he expresses himself will help you respond and comment on his article in a meaningful way. You can do this by reading some of the articles on his blog.
Caution is warranted since many of the comments from companies are spam, so make sure you understand the subject of the article and the other comments to show your interest and knowledge of the subject. Your comment must add some value to the article to capture reader attention.
Maximize your visibility with newsletters
Email helps you communicate, interact and retain your audience. A newsletter is the ideal medium to share news about your company and industry, blog posts, promotions or even job offers. You can share a variety of information through emails.
Before you start writing your newsletter, develop your marketing intelligence and ask yourself the following questions:
- Why did users subscribe to my newsletter? Feel free to create and share surveys to understand what they expect from you. Would they like to discover your new products or would they prefer to get information about your industry?
- Why do you want to share this newsletter? Is your goal simply to build loyalty among your current customers or do you want to increase your blog’s readership?
In addition, make sure that the information you provide is understandable to everyone or you risk losing subscribers. Make sure you use accessible language and illustrate your points if necessary.
Include action buttons in your content that redirect to your website and different social networks to encourage readers to learn about your expertise and contact you.
Newsletters therefore help you both increase your marketing visibility to your audience and indirectly influence your SEO in a positive manner if readers visit your website, your social networks or if they contact you.
For example, in the My Little Big Web newsletter, we share the latest news about the online world and articles we publish on our blog, while making sure that the information we share is accessible to everyone, both newbies and digital professionals alike.
Write press releases to showcase your expertise
A press release is a perfect combination of marketing visibility and SEO. It will indirectly improve your online reputation if it is relevant and promotes your expertise. In addition, a press release will have a direct impact on your SEO since you can include links to your website and this will work even more if you publish it on a platform that generates a lot of traffic.
For example, at My Little Big Web, we regularly write and publish press releases about our media partners to highlight projects we have completed. This allows us to communicate about our skills to an audience different from ours, which may be interested in our services and therefore contact us.
Attend events to gain visibility
Events, such as training courses, trade fairs or debates, for example, are excellent ways to increase your visibility with a new audience.
Find out about the various events in your field that you could attend and contact the organizers.
This marketing strategy helps you increase your audience’s awareness by promoting your involvement in these events, showing them that you are an expert in the industry and that organizations trust you. You increase your visibility during the event with an audience that is not familiar with you and may be interested in your products or services.
For example, Eugénie Delhaye, an SEO expert and co-founder of our web agency, regularly hosts training workshops for Isarta, a Quebec media company that caters to marketing and communications professionals.
In this article, our SEO agency experts presented 5 marketing visibility strategies that will help you optimize your SEO.
However, even if the share of traffic generated by SEO is steadily decreasing, it is still essential for any website owner to work on SEO! These marketing efforts should be added to your SEO efforts to increase your online visibility, but you shouldn’t assume that SEO is dead.
If you have any questions about this or if you need a little help optimizing your online visibility and SEO, don’t hesitate to contact us, our specialists will be happy to help you!