CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]
THERE’S NO MAGIC FORMULA FOR SEARCH ENGINE OPTIMIZATION
JUST EXPERIENCE, PRECISION AND A BIT OF PATIENCE
JUST EXPERIENCE, PRECISION AND A BIT OF PATIENCE
WHY ENTRUST YOUR SEO STRATEGY TO MY LITTLE BIG WEB?
If you are looking for an SEO agency, you might have searched Google for terms like “SEO Expert“, “SEO Agency” (etc.) and landed on our site. If we can manage to top the search results in the most competitive industry in the world (since our competitors are also SEO experts), we will have no trouble positioning your company.
As an SEO agency that holds the coveted “Premier Google Partner” certification, we need to respect the rules to ensure that our customers have lasting results. At My Little Big Web, there are no questionable practices or magic formulas pulled out of thin air. We study Google updates and recommended SEO / online advertising best practices to ensure our customers attain top positions.
All SEO services offered by My Little Big Web are done in-house (writing, translation, content optimization, link building, etc.). My Little Big Web now counts more than 15 employees (SEO specialists, developers, editors, translators, etc.) and therefore has total control over the quality and deadlines of the services offered.
NO LONG-TERM COMMITMENT
We can start with a month of collaboration and then let you decide if you want to continue the SEO optimization. We are so confident in our SEO experts that our contracts are highly flexible. Contact us for more information.
COMPLETE THIS FORM, WE TAKE CARE OF THE REST!
OUR LITTLE BIG SEO SERVICES
We perform a complete SEO analysis of your website using more than 50 different criteria that influence your positioning in the search results. Each point analyzed is then accompanied by explanations to help you understand how it influences the SEO and thereby the organic search referencing of your site.
We then sort all the items to be optimized in order of importance (high, medium or low priority) so that you can decide what specific points you want to improve. Once you have reviewed the results, we correct the identified SEO errors that are limiting your organic referencing.
SEO enables us to optimize your website and ensure that you appear on the first page of Google for relevant keywords. To achieve this, we perform keyword research and define a strategy to make you appear above your competitors in search results. We also analyze your competitors’ SEO strategy to help you understand how their sites have been optimized.
Your website content will then be optimized to encourage Google to give you a boost in their search results.
Once your website content has been optimized for Google and your visitors, we attempt to build links on external sites (social media, influential sites in your sector, directories) to benefit from their reputation and attract new visitors.
Link building not only increases your traffic but also boosts your ranking in search results because Google presumes that the more external websites link to you, the more relevant your website must be to Internet users. It will therefore give you better positioning.
Search engine optimization has become a local matter. Essentially, Internet users want results from nearby businesses when they perform a search. Therefore, we put powerful techniques (recommended by Google) in place to improve your local SEO and help your potential customers easily find you.
We will therefore assist you in improving your local SEO while also training you to maintain your SEO independently if you wish. The goal is to fully integrate SEO as part of your online communication strategy.
Whether it’s content writing for a brand-new website, existing content translation or idea generation for a blog section, we can provide any type of content, tailored to your specific business.
The content we write is always integrated with the keywords you want your business to rank on for search engine optimization. We also create internal links between the different pages of your website as this is an important aspect of SEO.
If you are looking to improve your SEO, you have most likely noticed that some of your competitors are ranked above you in Google search results.
We therefore perform an analysis of your competitors’ digital strategy and determine how they have positioned themselves above you. The goal of this analysis is to identify their strengths in order to replicate them on your site and also find their weaknesses and exploit these to further optimize your site and help you climb the rankings.
LITTLE BIG TESTIMONIALS
As an entrepreneur who realizes its first project, it is important to get good advice. I do not think it is easy to build a custom website for a client who has a vague image in mind, and Little Big Team has been able to shape my ideas and offer me solutions both Site functionalities level and at the level Design.
The result of my collaboration with My Little big Web is a fluid site providing an optimal user experience for online booking site, simple but effective.
For those who doubt, Willo is very competent and responsive despite the a priori we can have on the canine species.
I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.
I had been reading some MY LITTLE BIG WEB articles that I enjoyed a lot, therefore I decided to contact the agency.
In Switzerland, I had not found the answer to my questions, but thanks to My Little Big Web, I was quickly supported by a dynamic, efficient, friendly and very attentive staff.
My website was in need of SEO, new content, refreshment, of a marketing strategy ... all this in a short time and for the right price.
A big THANK YOU to your agency for guiding me and for targeting my needs in a quick and professional manner.
I also raised an important point about you, which is your greeting! It is very good!
Thank you for your work My Little Very BIG Web!
MOST FREQUENTLY ASKED SEO QUESTIONS
WHY SHOULD I INVEST IN A SEO STRATEGY?
A number of studies have been conducted on the effectiveness of implementing an SEO strategy to acquire traffic and show that 70% of clicked search results are organic results. Also, 75% of Internet users who use a search engine do not go further than the first page. Implementing an SEO strategy not only allows you to be visible to more users but also to acquire more traffic. The impact is even greater for an e-commerce site because studies have shown that search engines attract 10 times more traffic to e-commerce sites than social media.
CAN I PARTICIPATE IN MY SEO STRATEGY?
We strongly encourage our customers to participate in the planning and implementation of their SEO strategy. You do not have to participate in the SEO strategy if you do not have the time or the desire, but you can always ask us your questions if you feel the need.
Whether you want to participate in your SEO strategy to learn new insights or to save money, our SEO experts will be happy to help by answering your questions, reviewing the work done by you or your team or even assigning you certain tasks.
The more questions you ask, the easier you can assess the quality of our work and judge how your SEO has improved. We are on the same team!
HOW CAN I SEE THE PROGRESS OF MY POSITIONING ON GOOGLE?
We use advanced SEO tools that collect an enormous amount of information about your competitors and your industry. We can track your Google positioning in any part of the world daily and take the right steps to improve your SEO.
We send you performance reports on a regular basis and you can contact us at any time for additional information to follow the progression of your SEO at any time.
If a new competitor appears, we will quickly find out and inform you by presenting you with a strategy designed to maintain your positioning or improve it on the queries you want to target.
WHAT METRICS DO YOU MEASURE TO SEE IF YOUR SEO STRATEGY IS EFFECTIVE?
The first metric is of course your site’s positioning on Google in relation to the keywords you are targeting. Next, we compare your SEO performance to that of your competitors to ensure that you continue to gain positions without losing them for other queries.
We also analyze the traffic growth from organic search results as well as the quality of this traffic. Finally, we perform an in-depth analysis to assess the quality of the traffic and the number of customers or business opportunities generated from our actions. Our ultimate goal is to provide at least 70% of your SEO traffic.
HOW CAN I INCREASE MY SITE’S DOMAIN AUTHORITY?
Domain Authority is a rating (from 1 to 100) attributed to your site that represents the importance of your site from Google’s perspective. When a site has just been created with a brand-new domain name, its domain authority (DA) is 1.
It is much easier to go from 1 to 10 than from 10 to 15, 20 (etc.) since as your Domain Authority increases, the criteria become stricter, but your SEO also progresses further.
To increase a site’s Domain Authority, several factors must be considered. The most important is the number and more importantly the quality of external links (links from other sites) that point to your domain. If websites with good Domain Authority decide to link to you, the link is considered a vote of confidence in Google’s eyes (a kind of recommendation from an SEO point of view)
WHAT PRACTICES ARE USED TO WRITE GOOD SEO CONTENT?
The first step is keyword research to determine which search query we want the page or article to be positioned on. Next, we analyze existing content with the same theme to establish an appropriate editorial strategy.
The next step is to write content about various topics that your customers find relevant in order to respond to their problems and position you as a point of reference in your field of activity.
Finally, we insert links between your different pages to help Google understand the nature of the content on your site. This not only keeps visitors on your site for longer, it also increases the authority of your pages (and therefore improves your positioning in search results).
HOW DO YOU BUILD LINKS?
The most effective way to build quality links is to find influencers (people, companies, blogs) related to your sector of activity. The goal is to form a relationship with them and offer a “win-win” situation with total transparency. We will make your business visible to their audience to attract a portion to your site, so they can discover your products and services.
To this end, our team of SEO experts has built a substantial network of bloggers who are looking for companies like yours to offer new content to their visitors. The links we acquire are links from sites with good domain authority that agree to mention you.
CAN YOU GUARANTEE SEO RESULTS?
Although we are very familiar with Google’s positioning criteria, precise results cannot be guaranteed since we don’t have control over daily updates made by robots.
On the other hand, we guarantee that we will implement SEO best practices without any manipulation that could penalize your SEO. As a Google PREMIER Partner and SEO and Web Marketing lecturers, we respect the guidelines and best practices provided by Google.
WHEN WILL I SEE RESULTS?
In SEO, the time required to get results depends on many factors. Indeed, we need to consider the keywords you want to be positioned on, their level of competition, your current SEO, the actions of websites on the first page of Google, the quality of your website and the SEO efforts that you are ready to provide.
In general, we can say the first SEO results start to appear between 3 and 6 months. On the other hand, results can often be seen earlier if the efforts made are consistent with the level of competition (some sectors and keywords are more competitive than others).
WHAT IS THE DIFFERENCE BETWEEN FREE AND PAID REFERENCING?
Free referencing refers to SEO while paid referencing refers to search engine advertising. If you choose paid referencing, you will use search engine advertising platforms such as Google Ads or Bing Ads. In this case, you agree to pay to acquire traffic. In effect, to be first on search engines with advertising, you must pay to appear on the chosen keywords. Even if you appear first on the terms of your choice, the amount of traffic you can acquire will be limited by your budget.
Conversely, SEO is known as free referencing because once your site is in the top positions, you can acquire 1 or 1000 visits per month without having to pay for the traffic.