Social Media Management Services
My Little Big Web is a social media agency in Montreal. Our digital marketing experts take your business to the next level through community management!
What is a social media agency and why is social media marketing important?
A social media agency is a specialized firm that harnesses the power of social networks (like Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.) to help its clients (businesses across various sectors) devise a custom action plan to meet their objectives. There are countless reasons to venture into social media marketing.
Whether your aim is to discover potential customers to boost sales, attract new users for your website/mobile app, amplify brand recognition in your field, recruit fresh talent by enhancing your employer brand, or foster an engaged community around your products/services, each social network can assist in cultivating a devoted community and prove to be a significant asset for your business. A specialized social media agency like My Little Big Web has proven expertise promoting companies that want to tap into the potential of these communication platforms, which are used by over 85% of Canadians.
Is social media marketing right for my business?
Your audience uses social media
More than 4.74 billion people worldwide use social media, with the average user accessing 7.2 social media platforms each month. This means there’s a high chance that your potential customers, who have an online presence, are on at least one or two social media platforms. It’s just a matter of targeting them effectively.
You want greater visibility on social networks
Social media platforms rely on advertising campaigns sponsored by companies to reach users who are interested in their products or services. To enhance your presence on social networks, it is strongly advised to consider paid advertising in conjunction with a skilled community manager who can oversee targeted campaigns on the most suitable platforms.
You’re looking to acquire new customers
There are endless business opportunities for companies that engage in digital marketing and incorporate a social media presence into their marketing strategy. Social media campaigns have become as powerful as search engine campaigns in terms of return on investment. To learn more, get in touch with our team of specialists.
You want to build customer loyalty
No matter the size of your company, having a social media marketing strategy that focuses on your current customers can be a highly effective marketing tool. By engaging with your customers on social media, you can build a strong sense of trust and loyalty, while also countering the efforts of your competitors who are also vying for your audience’s attention.
Our social media services
Social media audit
If you already have a presence on social media, our web agency in Montreal will analyze the actions you have taken and provide you with areas for improvement to maximize your results. We will explain to you in concrete terms the actions that will help you achieve your goals.
Our social media agency has gathered a wealth of information and user behavior habits in various industries. We will share this experience with you to help you reach the right audience, at the right time, with the appropriate message. At My Little Big Web, we don’t just talk the talk. We apply the same social media management methods that work for ourselves to our clients.
Social media strategy
Regardless of which branch of web marketing you want to venture into in order to enhance your online presence, you need a strategy. A marketing strategy that relies on social media communication must consider two main aspects: social media advertising and social media management. How much should you invest? Who does what? How do you measure the results? Who will optimize the campaigns? Are you targeting one billion users or 10,000 or a hundred? Are you redirecting traffic to your website? What user journey do you propose to lead to conversion?
Over the past few years, we have assisted hundreds of companies in answering these questions. Contact us to get the answers.
Social media landing pages
Whether you already have a clear idea of the design you want for each of your social media pages or we start from scratch, we will adapt and provide you with several examples based on trend analysis, your competitors, and the tests we have already conducted with other clients.
You will remain the owner of your pages and all the posts that will be made. Once the pages are created, your manager will provide you with access and explain how to protect your accounts. We will optimize your company’s image on social media using a proven method that has positioned us as a reference in Montreal.
Social media content calendars
We will optimize your company’s social media presence by staying ahead with scheduled posts, always at least one month in advance. This will give you the opportunity to review and validate each publication, if desired, and have a comprehensive overview of all the actions taken. You can also add new publications throughout the month as needed.
Our content calendar ensures that you never run out of content, which is crucial to maintaining a consistent rhythm and maximizing your performance. By entrusting your social networks to our agency, you will be collaborating with a team of highly skilled social media managers who are dedicated to positioning your company on current trends and enhancing your overall performance.
Social media brand identity
Each social network has its own specific rules (for example, Instagram and LinkedIn do not work the same way at all), but it is important to remain consistent in terms of brand image. Therefore, we will base your company pages on the design of your website and your color scheme to create a unique and precise angle that respects the platform’s codes.
Whether it’s a Facebook ad or any other post on a social network, your audience should recognize your company and its color scheme before even reading the content. This is how we improve your brand image on social platforms. Contact us to implement a proven social media approach.
Content creation
In today’s digital landscape, users are constantly bombarded with information through various channels such as paid advertising, social networks, and news sites. To stand out and engage your audience effectively, it is crucial to ensure that your content is not only abundant but also of exceptional quality.
Repeating yourself and failing to captivate your audience can be detrimental. That’s why we have developed a content strategy methodology over the course of 10 years, which focuses on delivering high-quality and original content. By implementing this strategy, you can grab the attention of your prospects and establish your company as a trusted authority in its field.
Social media advertising
Whether it’s on Facebook, Instagram, LinkedIn, Twitter (etc.), advertising on social media is an incredibly effective (and increasingly necessary) way to boost your posts and ensure that your content reaches a wider audience. By sponsoring certain posts, you can promote your business more quickly and gain valuable statistical data on your audience’s behavior, all without breaking the bank.
Our social media experts know how to strategically allocate advertising budgets to boost the right posts at the right time and at the right price, effectively reaching your target audience. Get in touch with us to learn more.
Get proven results from Montreal’s top-rated social media agency
Our social media experts have already managed hundreds of social media campaigns for clients of all shapes and sizes! Why not join them? Reach out to our team today for a free consultation.
Why choose our Montreal social media agency?
Certified social media experts
If you take a look at our blog and the various content we share on our social media platforms, you’ll see that we focus on education. We first learn through the certified training offered by different social networks, and then we pass on our knowledge to as many people as possible to maintain the standard. One doesn’t become a black belt without teaching others.
An agency with social media presence
Check out our YouTube channel, the LinkedIn profiles of our two founders (Max and Eugénie), and the My Little Big Web Instagram page. We’re social media experts. We know the techniques for performing on the different platforms, and we’ve proved it through our online presence. With My Little Big Web, you’re guaranteed to choose a web agency that has set the standard.
Conversion-driven expertise
We are a web agency that prioritizes performance and maximizing your return on investment. To achieve this, we utilize various tracking tools to measure results and guarantee that our efforts translate into sales for your business. Rest assured, your ROI objective becomes our top priority from day one as we develop your social networking strategy.
No commitment
We offer optional commitment periods to our clients, allowing them to lower the price of our services. You have the freedom to test our services for a short period, assess the results, and decide whether to continue with us or take back the management of your campaigns. Clients choose to stay with My Little Big Web simply because we deliver results.
Social media marketing FAQs
Which social networks can your agency manage?
We work primarily on Facebook, Instagram, Youtube, TikTok and LinkedIn.
Why use a social media marketing agency to manage your social media?
Defining, implementing, and managing a social media communication strategy requires a great deal of discipline, time, and creativity. If you believe you possess these three essential qualities, we recommend managing your social media platforms yourself, as you are the most suitable person for the job.
However, if you have doubts about your ability to meet these three criteria, do not waste your time and entrust this task to true specialists. On social media, performance metrics such as likes, comments, and followers are publicly visible. Therefore, it is crucial not to project the image of an underperforming company to potential clients.
Alternatively, you can give it a try for a few months, assess the results, and then decide whether to outsource this task to professionals to take your social media presence to the next level.
How does your agency measure the results of my social media campaigns?
We have various ways to measure results. Depending on your objectives, we can provide you with detailed reports on the amount of traffic generated to your website, the number of contacts made, the volume of sales, interactions with your audience (likes, shares, comments), as well as the growth of message reach (our goal being to reach more and more people interested in your company).
We utilize the most advanced analysis and tracking tools in the market. When creating your social media campaigns, we install a number of conversion and tracking codes on your website in order to analyze visitor behavior and present it to you in our analysis reports.
Can your social media experts manage any industry?
In general, yes. However, it’s important to consider that not all industries are suitable for all social networks. For instance, if you own a restaurant chain, Facebook and Instagram would be more appropriate than LinkedIn. Conversely, just because your competitors aren’t using social networks doesn’t mean they’re not being productive. It could be that they are hesitant, like you, or they haven’t found the right agency to support them. It took the first dentist, lawyer, and construction company to pave the way for others to recognize the opportunity.
We have the expertise to analyze trends, evaluate existing strategies, and help you establish your presence in your industry. Get in touch with us to learn more. If, after our initial conversation, we believe that we may not be the right fit for you, we will be upfront about it and won’t provide a quote.
Can I contribute to my social media marketing strategy?
Many of our clients choose to actively participate in their social network communication strategy. They provide us with content, share new ideas, and inform us about the latest developments in their industry. We adapt to their level of involvement to ensure they make the most of our support and maximize their social networking potential.
To fully benefit from our assistance and maximize your social presence, you should keep us informed of any updates or news within your company. Whether it’s a new hire, a contract win, an expansion, a new partnership, or a new service, there are numerous opportunities to promote your business. However, people often forget to share these updates on social networks. That’s why we are here to guide you and help you develop good habits that will generate more conversations about your company and increase your industry profile.
Interested in our community management services? Then contact us now
Contact our team today to find out more about our community management services.