CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]
COMMUNITY MANAGEMENT CONNECTS YOU WITH CURRENT AND POTENTIAL CUSTOMERS
SOCIAL MEDIA MANAGEMENT SERVICES
WHY IMPLEMENT A SOCIAL MEDIA STRATEGY?
BECAUSE NEARLY 3 OUT OF 4 ADULTS USE SOCIAL MEDIA EVERY DAY
Social media allows you to build your brand reputation. Your customers can get to know you and can become your brand ambassadors if you encourage them to share your company news. Benefit from this advantage!
GOOD COMMUNITY MANAGEMENT INCREASES SALES
Almost half of Quebec adults take friend recommendations on social media into account when shopping. Social networks have become spaces for open exchange about the reputation of a company or a product.
TO BE AVAILABLE TO YOUR TARGET AUDIENCE AT ANY TIME OF THE DAY
Canadians spend over 1.25 hours per day on social media. Social networks are increasingly used to learn about new trends and discover new products and services.
TO KNOW WHAT YOUR CUSTOMERS THINK OF YOU
A reputation is hard to build but very easy to destroy. It’s therefore essential to always know what people think of your company and react quickly when needed. Most Internet users who contact a company on social media expect a response within one hour.
COMPLETE THIS FORM, WE TAKE CARE OF THE REST!
LITTLE BIG SOCIAL MEDIA MANAGEMENT SERVICES
TAILORED SOCIAL MEDIA MANAGEMENT
My Little Big Web doesn’t necessarily recommend that our clients be registered on all social networks. Instead, our goal is to ensure that our clients reach their target market with the right tools. As such, we establish a tailored social media strategy for every client, taking each platform into consideration.
If your goal is to get more “Likes” on Facebook, or to have more followers on Twitter, know that community management will be tackled differently in both cases.
EFFECTIVE COMMUNITY MANAGEMENT
Defining your goals is an essential step before implementing an effective community management strategy. What message do you want to convey on Facebook? Why did you create a Facebook page? Having a Facebook presence for no particular reason isn’t useful. In order for a community manager to be successful, they must understand your business goals.
DEFINING YOUR TARGET MARKET
Depending on whether you have an interior design business or a web marketing agency, your target market can obviously differ greatly. For this reason, defining your target market is essential to finding out which social networks your customer base is located on. Indeed, we would recommend that an interior design business be especially present on Facebook, Instagram and Pinterest, whereas a web agency has no real interest in being on Pinterest for example.
DEFINING A CONTENT STRATEGY
The goal of community management isn’t simply to jump right in and publish images on Facebook with no specific purpose. Defining a content marketing strategy makes it possible to organize and ensure that particular topics will be addressed on social media. Indeed, the community manager must cover popular topics of the moment while respecting the editorial line of the company, in order to encourage Internet users to interact on the social networks.
Establishing an editorial calendar is important to define the frequency that content will be published on social media. Scheduling publications in advance is an effective way to ensure that the community manager doesn’t forget to mention an important event for the company. The editorial calendar could include publications several weeks in advance of important events such as Christmas and national holidays.
DAILY COMMUNITY MANAGEMENT
At My Little Big Web, we don’t stop at the mere publication of content on social networks. After publication, it’s important to carry out the day-to-day management of communities. Interacting with people on Facebook, or on any other platform, demonstrates professionalism that will reflect positively on your business. My Little Big Web will ensure that your social networks are well managed on a daily basis.
LITTLE BIG TESTIMONIALS
As an entrepreneur who realizes its first project, it is important to get good advice. I do not think it is easy to build a custom website for a client who has a vague image in mind, and Little Big Team has been able to shape my ideas and offer me solutions both Site functionalities level and at the level Design.
The result of my collaboration with My Little big Web is a fluid site providing an optimal user experience for online booking site, simple but effective.
For those who doubt, Willo is very competent and responsive despite the a priori we can have on the canine species.
There are many Web Marketing agencies in Montreal. To support the online communication of the French Chamber of Commerce in Quebec City, I needed both a reliable partner but also able to train my team to obtain a perfect synergy of the pole "Internet Marketing and Communication"
So I chose to work with My Little Big Web because they perfectly advice me on the strategy to implement and they also explain to me the key concepts of web marketing. I particularly appreciate their approach a "clear vision of Web Marketing". Not being an expert in this field, I need to quickly understand the different actions implemented and their impact on results.
I recommend their services to all companies seeking a reliable and efficient partner!
I had been reading some MY LITTLE BIG WEB articles that I enjoyed a lot, therefore I decided to contact the agency.
In Switzerland, I had not found the answer to my questions, but thanks to My Little Big Web, I was quickly supported by a dynamic, efficient, friendly and very attentive staff.
My website was in need of SEO, new content, refreshment, of a marketing strategy ... all this in a short time and for the right price.
A big THANK YOU to your agency for guiding me and for targeting my needs in a quick and professional manner.
I also raised an important point about you, which is your greeting! It is very good!
Thank you for your work My Little Very BIG Web!