THE LITTLE BIG BLOG

For an online store, competing with e-commerce giants is difficult. However, you can maximize your chances and increase your popularity using SEO by writing informative product sheets. A product [...]

The Google search engine indexes advertisers’ web pages according to a number of criteria and a complex algorithm. While many of these criteria are known to specialists, some of [...]

Is there anyone who hasn’t visited Amazon’s website? An essential platform for e-commerce, it is nevertheless often neglected in favour of more widely known advertising platforms such [...]

For Sam Walton, founder of Walmart, three factors were at the root of his retail chain’s success: location, location and location. In the digital age, location still matters. However, it is [...]

The holiday season has arrived and shoppers are out in full force searching for the best gifts and promotions they can get their hands on. Depending where you live, this can often result in [...]

When you consider that 91.5% of all users click a link on the first page of search results, and 61.5% of them systematically click on one of the first three links on the (organic) results page, [...]

Often neglected by companies and brands, the Pinterest social network has become an ever-growing viral phenomenon online. Last year, its active user base increased by 33% in less than a year. The [...]

For an entrepreneur seeking to promote his products, having a unique and convincing website is no longer an option. It is an effective way to attract new customers. Many small business owners [...]

It is currently estimated that 4 out of 5 consumers use search engines to find local information. Local SEO is therefore becoming one of the major trends in natural referencing. It represents a [...]

Mobile Internet traffic has increased considerably in recent years. Indeed, in 2018, this traffic represents more than 50% of the total traffic online and is still increasing. Mobile page loading [...]

In recent months, some Facebook pages have experienced significant decreases in traffic and engagement on their posts, especially for brand pages. Indeed, it was Mark Zuckerberg himself who [...]

That’s it! That’s it! Your website is finally finished and you have just indexed it on Google. Like any self-respecting marketer, you take care to regularly publish relevant and [...]

All websites are designed to attract traffic to promote a brand, a company, or a blog. For sites that offer services, attracting as many visitors as possible is not enough and it is important to [...]

LinkedIn is a social network known for its extensive international network of professionals. You are probably already registered, as are most of your professional acquaintances. But have you ever [...]

According to a Bright Local study, 85% of Internet users consider customer reviews to be perfectly reliable indicators of the quality of a company or service. Historically, customer reviews have [...]

Food blogs are as hot as a Carolina Reaper at the moment. Unfortunately, the ever-increasing popularity of cooking and baking also means food bloggers often face a relentless stream of [...]

Many entrepreneurs spend significant amounts on advertising campaigns to get their website off the ground and attract visitors. However, a limited budget should not be an insurmountable [...]

Website design is a fundamental step for any business. As an SME leader, this process requires some involvement. Whether you choose to go through a freelancer, an agency, or do it yourself, some [...]

A company with an online presence has to measure its performance by analyzing various indicators. One of these is bounce rate. This indicator can be found on Google Analytics. In this article, we [...]

In digital marketing, we often differentiate technical SEO from content marketing even though these two concepts are related. Indeed, the success of a website’s organic positioning depends on the [...]