How to choose a domain name
February 22, 2021
Choosing a domain name can be a complicated step for entrepreneurs. As the digital name of your company, your domain name is vitally important, but millions of domain names are
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How to do an SEO audit
February 8, 2021
Now that you know why SEO audits are an essential part of your SEO strategy, let’s move on to the practical aspect—how to do an SEO audit. SEO audits help
Internal linking for SEO
February 7, 2021
Internal linking is one of many ways to improve a website’s SEO. Internal links are links on your pages that direct visitors to other pages on your website. The purpose
Why do keyword research for SEO?
February 2, 2021
Success! Your website is finally finished and you have just indexed it on Google. Like any self-respecting marketer, you post relevant, high-quality content on your site regularly and stay active
How to choose the best keywords for SEO
January 15, 2021
Keywords are a crucial part of your SEO and online visibility. Your keyword research has to be done carefully so you can rank in the first search engine results pages
How to get followers on Twitter
January 4, 2021
Social media and community management are great ways for your company to reach potential clients. However, getting more Twitter followers is no easy task, especially when it means setting yourself
How to get more likes on Facebook
December 23, 2020
Facebook has 1.82 billion daily active users worldwide, so you can see why this social network is important in web marketing. The creation and maintenance of a Facebook page via social
Why use Twitter for business?
December 1, 2020
Social media networks have become an important part of any corporate strategy. It is rare for a company not to have its own Facebook or LinkedIn page, and your company
What is SEO?
November 16, 2020
If you are reading this article, you may have heard about SEO (Search Engine Optimization) or already have a vague idea of what it is without being entirely sure of
YouTube SEO | Our Guide to Video SEO
October 7, 2020
In 2019, the famous platform YouTube reached over 2 billion users. More and more Internet users are choosing to watch videos when searching for information. Creating content on YouTube has become
How is social media an asset for your business?
July 22, 2020
Almost all companies today have a social media content strategy. Over the years, these platforms have become major communication tools and even search engines in their own right. YouTube is
How to write SEO-friendly content
July 20, 2020
No matter what industry you are in or what type of content you offer, optimizing your website content for SEO is important. SEO is not an exact science and many
How to find new customers online
May 8, 2020
If you own a business, you already know that finding new customers can be a challenge. If you want to stand out from the competition, you need to innovate, implement
What are the marketing advantages of Snapchat and Instagram stories?
April 28, 2020
If you routinely use Instagram or Snapchat, you should certainly be familiar with the popular “Stories”. They first became known with the arrival of Snapchat, when they were still new,
What are the most common SEO problems?
April 22, 2020
Still to this day, far too many people wrongly believe that SEO (Search Engine Optimization) consists of making a few one-off adjustments whenever Google updates. In reality, SEO is a
The impacts of the coronavirus on web marketing
April 15, 2020
Coronavirus has been around for some time now, and the measures put in place by governments are becoming increasingly critical. The consequences of this pandemic are unfortunately being felt not
Why is advertising worth it during COVID-19?
April 9, 2020
The coronavirus has brought about many changes in the market and the upheaval is expected to continue in the coming weeks and even after the crisis is over. With the
COVID-19: Some Examples of Good Web Marketing Practices
March 31, 2020
Over the past few weeks, companies around the world have been adapting their marketing strategies to the new environment and encouraging good practices during the coronavirus crisis. Free online services,
Facebook Messenger Marketing: The 5 Best Strategies
March 27, 2020
There are more than 1.3 billion monthly users on the Facebook Messenger platform. Yes, you read that right, 1.3 billion people every month! With such a large number, there is
Web marketing strategies to adopt during coronavirus
March 20, 2020
In the current environment, many businesses and SMEs are facing major challenges and each of them will have to make tough choices, particularly when it comes to marketing budgets. While
How to adapt your marketing in times of crisis like the Coronavirus
March 17, 2020
As you know, we are currently facing a global crisis of an unprecedented scale rarely seen in the past. While the situation is expected to eventually improve as a result