THE LITTLE BIG BLOG

Food blogs are as hot as a Carolina Reaper at the moment. Unfortunately, the ever-increasing popularity of cooking and baking also means food bloggers often face a relentless stream of [...]

Many entrepreneurs spend significant amounts on advertising campaigns to get their website off the ground and attract visitors. However, a limited budget should not be an insurmountable [...]

Website design is a fundamental step for any business. As an SME leader, this process requires some involvement. Whether you choose to go through a freelancer, an agency, or do it yourself, some [...]

A company with an online presence has to measure its performance by analyzing various indicators. One of these is bounce rate. This indicator can be found on Google Analytics. In this article, we [...]

In digital marketing, we often differentiate technical SEO from content marketing even though these two concepts are related. Indeed, the success of a website’s organic positioning depends on the [...]

If there is one thing that everyone hates when surfing the internet, it is having a web page load much too slowly. This is one of the main causes of a high bounce rate. A slow loading speed makes [...]

The secret to growing your business online (and off) is to develop a web marketing strategy that’s as solid as concrete. Warning. There’s more to it than performing a few actions here and there [...]

An increasing number of companies are choosing an influencer marketing strategy to more effectively promote their brand online. This new type of marketing attracts businesses in all sectors, from [...]

A digital agency has several different elements in terms of human capital. From programmers to designers, it is composed of people who know how to easily adapt to the demands of customers in [...]

CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]

Website designers need to keep up with the latest trends in web page design as well as anticipate trends that will take over in the coming months. As an Internet user, being aware of these trends [...]

We are asked this question (veeeery) often. So, we decided to make an article! It’s also a way of knowing a little more about us, our history, and the reasons that led us to choose an [...]

In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves [...]

The use of voice search is growing day by day. According to a study commissioned by Google, 41% of adult Americans and more than half of teens now use this feature on a daily basis. In light of [...]

Every business owner or marketing manager setting up a web marketing strategy has asked themselves the question at hand at least once. If your needs are urgent and you require a wide range of [...]

The art of finding effective keywords that drive webpage traffic evolves and changes on a daily basis. However, the ultimate goal remains essentially the same, which is to attract visitors and, [...]

Communication plays an important role in the creative process. In the context of web design, this often means using textual language. The form it takes, its typography, therefore has a direct [...]

Artistotle described human beings as rational animals more than 2000 years ago. Over time, science has come to explain the main source of this rationality: a brain that is more highly developed [...]

While the blogosphere can be a veritable treasure trove of marketing resources, sometimes a denser read can provide a more enriching experience that doesn’t gloss over important details that [...]

Billboards, advertisements in the press, TV ads … Traditional marketing media requires a lot of resources. It is expensive, mostly happens at a local level and it is difficult to assess the [...]

Content marketing is nothing new. In 1900, the Michelin brothers, tire manufacturers, published a guide filled with useful information for motorists. Today, 117 years later, this annual [...]