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Just as record players represent a historical piece of equipment for young people, search engines as we know them are likely to look equally outdated for future generations. Undoubtedly, you have [...]

Today, social networks are an integral part of any business strategy. It’s rare that a company doesn’t have a page on Facebook or LinkedIn, and your business is likely no exception. However, are [...]

Starting January 19, 2017, the way in which phone numbers are displayed has changed on Google AdWords. Previously, only advertising accounts with a call extension could have their phone number [...]

With more than 300 million daily active users on Instagram, the photo-sharing platform has become a real asset for corporate visibility. It is not surprising that advertisements are also popular [...]

Online advertising can be expensive. This is why it’s not surprising to see that some companies prefer to choose to invest on a single advertising platform such as Google AdWords or Facebook. [...]

On-site SEO optimization, that is to say the optimization of the natural referencing of your website on search engines, requires various procedures that may seem complex at first. Indeed, it is [...]

Did you know that 2/3 of smartphone users send SMS/text messages more than five times a day to communicate? This surely doesn’t surprise you because you are perhaps one of those people who prefer [...]

When you enter the world of e-commerce and decide on your choice of products, using the Magento platform to set up your online store is an obvious choice. Although this CMS is your best ally for [...]

Facebook Live was launched on the social network platform in April 2016. This Facebook feature allows all users to share a live video. Given the immense popularity of online video these days, it [...]

Web marketing affects all industries and is becoming increasingly important for a company’s client acquisition strategies. The construction industry is obviously no different. In this special [...]

Affiliation marketing: an introduction for E-commerce Over the years, affiliation marketing for e-commerce websites on the Internet has become an advertising mechanism to promote the visibility [...]

Looking to avoid the pitfalls of web marketing agencies? Look no further! There are quite a lot of web marketing agencies in existence! When I joined Microsoft as the web marketing manager I had [...]

If you are reading this article it’s probably the case that you’ve (already) bitten into the first part of this saga: The underside of web marketing agencies Vol 1. I’ll spare you a [...]

There are several ways to create a website. The first method consists in coding your site “the hard way (hard-coding) i.e. from .html, .CSS, .java, .php (etc.) files that can be assembled to [...]