Blog

Just as record players represent a historical piece of equipment for young people, search engines as we know them are likely to look equally outdated for future generations. Undoubtedly, you have [...]

Today, social networks are an integral part of any business strategy. It’s rare that a company doesn’t have a page on Facebook or LinkedIn, and your business is likely no exception. However, are [...]

Starting January 19, 2017, the way in which phone numbers are displayed has changed on Google AdWords. Previously, only advertising accounts with a call extension could have their phone number [...]

With more than 300 million daily active users on Instagram, the photo-sharing platform has become a real asset for corporate visibility. It is not surprising that advertisements are also popular [...]

Online advertising can be expensive. This is why it’s not surprising to see that some companies prefer to choose to invest on a single advertising platform such as Google AdWords or Facebook. [...]

Would you like to improve your visibility in Google search results? On-site SEO optimization of a website is a crucial step that should not be overlooked. It is also important to know the best [...]

Did you know that 2/3 of smartphone users send SMS/text messages more than five times a day to communicate? This surely doesn’t surprise you because you are perhaps one of those people who prefer [...]

When you enter the world of e-commerce and decide on your choice of products, using the Magento platform to set up your online store is an obvious choice. Although this CMS is your best ally for [...]

Facebook Live was launched on the social network platform in April 2016. This Facebook feature allows all users to share a live video. Given the immense popularity of online video these days, it [...]

Web marketing affects all industries and is becoming increasingly important for a company’s client acquisition strategies. The construction industry is obviously no different. In this special [...]

Affiliation marketing: an introduction for E-commerce Over the years, affiliation marketing for e-commerce websites on the Internet has become an advertising mechanism to promote the visibility [...]

Looking to avoid the pitfalls of web marketing agencies? Look no further! There are quite a lot of web marketing agencies in existence! When I joined Microsoft as the web marketing manager I had [...]

If you are reading this article it’s probably the case that you’ve (already) bitten into the first part of this saga: The underside of web marketing agencies Vol 1. I’ll spare you a [...]

There are several ways to create a website. The first method consists in coding your site “the hard way (hard-coding) i.e. from .html, .CSS, .java, .php (etc.) files that can be assembled to [...]