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Communication plays an important role in the creative process. In the context of web design, this often means using textual language. The form it takes, its typography, therefore has a direct [...]

Food blogs are as hot as a Carolina Reaper at the moment. Unfortunately, the ever-increasing popularity of cooking and baking also means food bloggers often face a relentless stream of [...]

Many entrepreneurs spend significant amounts on advertising campaigns to get their website off the ground and attract visitors. However, a limited budget should not be an insurmountable [...]

A company with an online presence has to measure its performance by analyzing various indicators. One of these is bounce rate. This indicator can be found on Google Analytics. In this article, we [...]

In digital marketing, we often differentiate technical SEO from content marketing even though these two concepts are related. Indeed, the success of a website’s organic positioning depends on the [...]

If there is one thing that everyone hates when surfing the internet, it is having a web page load much too slowly. This is one of the main causes of a high bounce rate. A slow loading speed makes [...]

A digital agency has several different elements in terms of human capital. From programmers to designers, it is composed of people who know how to easily adapt to the demands of customers in [...]

The use of voice search is growing day by day. According to a study commissioned by Google, 41% of adult Americans and more than half of teens now use this feature on a daily basis. In light of [...]

Every business owner or marketing manager setting up a web marketing strategy has asked themselves the question at hand at least once. If your needs are urgent and you require a wide range of [...]

The art of finding effective keywords that drive webpage traffic evolves and changes on a daily basis. However, the ultimate goal remains essentially the same, which is to attract visitors and, [...]

Billboards, advertisements in the press, TV ads … Traditional marketing media requires a lot of resources. It is expensive, mostly happens at a local level and it is difficult to assess the [...]

Content marketing is nothing new. In 1900, the Michelin brothers, tire manufacturers, published a guide filled with useful information for motorists. Today, 117 years later, this annual [...]

Given the speed of Internet evolution, the definition of web marketing is as broad as all its tools. Online business strategies are inspired by traditional marketing by adapting basic advertising [...]

Web publications are different from paper ones in many ways. Readers attention spans have been reduced to almost nothing due to the amount of accessible information and the impatience of web [...]

The world of digital marketing is becoming increasingly competitive and focused on web content. Looking to succeed in this landscape, many strategists reflexively publish as much website content [...]

Often, to save time when creating an advertising campaign on Google AdWords, an inexperienced person is tempted to choose preselected criteria without thinking too much about it. Yet, Google [...]

If you want to make your business shine using your website or simply attract more visitors to your web pages, a strategy for publishing an article a day on your blog can be an interesting avenue [...]

Building an effective product page is not as easy as you might think. Indeed, its role isn’t simply presenting a product. It needs to successfully charm and convince users so they make a [...]

According to the Content Marketing Institute, content marketing is a technique that focuses on creating and distributing valuable, relevant and consistent textual content in order to attract the [...]

User experience (SEO) and search referencing (SEO) are often discussed independently, even though you have every interest in combining them since they are linked by common goals. The two go hand [...]

In the era of social media, our eyes are literally fixed to the biggest names in the field to find out what new trends are on the horizon. With the latest technologies and the emergence of [...]

When you make a query on a search engine, the order of web page results that appear is no coincidence. If you run a website or blog, you may at some point have become frustrated that your link [...]

We can’t repeat this enough: a company blog is a crucial tool in SEO. It helps you earn better search engine rankings through regular website updates and better internal linking. However, it also [...]

SMEs are subject to a constant preoccupation with growth and it is therefore commonplace, when you’re at the head of a small company, to adapt your strategy to improve it. When a website is [...]

The communication process known as content marketing is the basis of any good web marketing strategy and has seen its importance grow over the years. Within each marketing area, there are, [...]

Just as record players represent a historical piece of equipment for young people, search engines as we know them are likely to look equally outdated for future generations. Undoubtedly, you have [...]

Content marketing is an editorial tool used primarily to promote your company and your products or services either directly on your website or indirectly on external sites. Perceived by some as a [...]

As specialists in search engine positioning and SEO, we often hear “I need to be first website on Google” more often than “I need to rank first on Bing”. However, [...]

The key to Google’s success in online search lies in the relevance and credibility of the search results offered to Internet users on a daily basis. In order to establish itself as a leader [...]

In recent years, one of the most remarkable phenomena in the field of web marketing is the habit of certain virtual publications to use a technique called “click baiting” to increase [...]

“Content is king!” This is a phrase that countless SEO experts have heard over and over again. However, it is not unusual to see advertising agencies (ones that are less than specialized in the [...]

Nowadays, many websites want to claim the ultimate position on search results. Positioning your website on some of the top search results is a fiercely important SEO battle: a battle for position [...]

Who hasn’t felt the thrill of creating a new website and putting it online, paired with the impatience of wanting to see your new website position itself on the first page of search engines for [...]

On-site SEO optimization, that is to say the optimization of the natural referencing of your website on search engines, requires various procedures that may seem complex at first. Indeed, it is [...]

Everyone who has worked with a Magento e-commerce website knows how tedious it can be to correctly reference this type of online store and to apply all the proper SEO techniques. Among the [...]

When you enter the world of e-commerce and decide on your choice of products, using the Magento platform to set up your online store is an obvious choice. Although this CMS is your best ally for [...]

Always in search of perfection, Google undertakes new developments every day on their search engine, focusing more and more on the user experience of its visitors. It is with this thought that [...]

How do you increase traffic to your website? All Business owners ask themselves this question, sometimes twice a day! As we will see in this blog post, there are simple ways to boost traffic to [...]

In February 2009 the world of web marketing and more specifically the world of SEO was flipped upside down by one of the most important news to hit the internet marketing scene in recent years: [...]

Every SEO expert will tell you over and over: acquiring quality links via guest blog posts is one of the best ways to improve your ranking on major search engines. On top of allowing you to reach [...]

Google My Business has become an essential tool for all companies who wish to improve their local SEO. In fact, Google has once again managed to give Internet users and businesses a way to look [...]

In the business world, the image and e-reputation (online) of your brand may be the most valuable asset that you own. Indeed cleaning up your e-reputation is very important for the lasting [...]

Content and external links have a recognized impact on SEO (search engine optimization). But what about websites that use responsive design? Does the fact that your website can adapt to different [...]

In my previous article: How to choose between SEO and paid listings, I talked about the pros and cons of paid search to position your website in top search results. As you can see, the advantages [...]

The last few years have been seen an explosion in the number of SEO experts or rather people claiming to be experts in the field of SEO. The competition between companies looking to improve their [...]

Looking to improve your domain authority? Well look no further. First you must understand that in order for a website to appear on the first page of search engines, meticulous and rigorous work [...]

Looking for top SEO agency secrets? Look no further! As a web agency we have always stayed well informed on the latest applied SEO practices in order to keep our positions and those of our [...]

When I started the series of articles: “The underside of web marketing agencies,” I had no idea how many posts that I would write on the subject (I still don’t…). I just wanted to [...]

Two acronyms in a six-word title! If you are reading this article, you are either curious or a connoisseur! As you can imagine, in this article I’ll address the interests in installing a HTTPS [...]

Sometimes we see with despite that the traffic of our website has decreased, or that it is gently taking this direction. How may we explain this slow descent into hell? Are we writing less [...]

The Athleis Osteopathy Clinic Olivier Rebillet founded Athleis Osteopathy Clinic in 2010. A former athlete, Olivier has always listened to his body, and osteopathy has often helped him overcome [...]

E-commerce websites are numerous these days. Unfortunately, even if you are lucky enough to have a beautiful E-Commerce website, the work does not stop there as you must now take care of your [...]

What is duplicate content? Duplicate content means ending up with the same content than your neighbour (or yourself!) on your website. That means that the same text from two or more web pages is [...]

Hoot what? With over twelve billion users, Hootsuite is now the platform of social media that is the most used in the world. This Canadian social platform created in 2008 by Ryan Holmes is a [...]

The SEO audit, also known as “SEO analysis” is usually the first step to take when it comes to implementing a strategy to improve your website’s SEO. Why do an SEO audit/analysis? In [...]

Is an SEO strategy enough? As an SEO agency offering referencing services, we often receive calls from potential customers telling us they want to appear on the first page of Google. For a [...]

The importance of social network in the web marketing strategy of an SME More than half of Facebook users have already made a purchase after consulting the profile of an SME on social networks. [...]

Now that you understand the difference between a website and a blog, you are probably wondering why you would need to create a blog for your SME. To explain it in a few words, it is primarily to [...]

As part of web marketing-related activities, blog post writing holds an important place in the eyes of Google and in terms SEO (remember our tips for SEO writing), as well as being important for [...]

Our Little Big Tips for creating SEO content So now your project has been launched and you edit, or you create your website. Beyond all the graphics and technical aspects for which you will be [...]

Definition of Inbound Marketing The principle of Inbound marketing relies on the idea that you are such a fascinating and attractive person that everyone wants to know you, share your information [...]

Acquiring links (also called link building) is a key SEO strategy regarding the influence of inbound links (external links that point to your website) on the positioning of websites in search [...]

During the DoYouSEO Camp conference, organized by the Association DoYouSEO, the subject of App Store Optimization (ASO), and more generally the SEO (search engine optimisation) of mobile [...]

 Why write blog posts about web marketing strategies for SMEs? As we read about the different blogs and reference websites, we noticed that there were very few articles designated specifically [...]

Usage of mobile devices forms a significant source of web traffic and, just like for computers, it is necessary to optimize your site so that it works best on mobile devices. Here are some basic [...]

Why create a page dedicated to SEO agency in Montreal? « SEO Agency Montréal » or « Agency Montreal SEO » are very competitive terms because many SEO agencies want to appear on the first page of [...]

The Bruny Surin Foundation After 17 years of national and international competitions, including a gold medal at the Atlanta Olympics, Bruny Surin decided to transmit his passion for the sport for [...]

Today, most users prefer to use their smartphone to conduct online searches because they consider mobile browsing to be faster and more convenient than traditional desktop computer browsing. This [...]

What is PageRank? PageRank (PR) is a webpage classification system established by Google (to be more specific, by Larry Page) to determine a website’s popularity. The ranking goes from 0 to 10. [...]

This page aims to show that SEO can bring you effective results if you use the right methods. We’ve chosen to look at the specific example of the keyword SEO Montreal (without the accent on the [...]

Google has been working for some time now on the possibility of creating a search engine exclusively for mobile devices. Indeed, as mobile traffic is continuing to grow, user experience [...]

If you’re reading this article then it’s probably the case that you have heard of SEO (Search Engine Optimization) before and that you already have a vague idea of what it is, however things may [...]

SEO is not an exact science but we must admit that we now have enough perspective to say that some methods work and others do not. We often make considerable efforts to create the most beautiful [...]

All Internet users rely on search engines to find information on the Internet. Every day, billions of files are put online or modified by website managers. Search Engines are online services [...]

We are regularly contacted by customers who want to implement a web marketing strategy but don’t know exactly how to go about doing it. It is true that it can sometimes be difficult to see [...]

While more and more companies are concentrating their efforts to try and appear in the top 3 positions in Google search results, others prefer to go to war directly with their competition. [...]

Among the most important of Google criteria is the ease of navigation that your visitors experience when using your website. Although search results are managed at the page level, all of your [...]

Have you ever searched your name or company’s name on Google to see what’s being said about you? The Internet can provide you with a wealth of information and it’s often that case that you need [...]

We no longer consider changes to Google’s algorithm (ones that make SEO specialists scream their heads off) as “improvements”. While the most dishonest people will use these changes [...]

Finding an SEO agency, an SEO expert, or any kind of web marketing team can be difficult for an entrepreneur who has no background knowledge in the field. Indeed, anyone can claim to be an expert [...]

Google has given us the “gift” of no longer providing us with the list of specific keywords typed by visitors to our websites. Searching on Google analysis tools is not enough to know [...]

All websites owners have asked themselves or are still asking themselves these questions: “How can I promote my website? “and ” How can I drive traffic to my website? “. [...]