The robots.txt file, also known as the robots exclusion protocol, is a particularly useful file. It provides search engine robots with instructions about crawling your web pages. Contrary to what
No matter how big or small your company or industry is, you will need to review your web marketing strategy, starting with your website’s SEO performance. This crucial assessment will
Many companies want to appear first in search results. However, the competition is fierce and the changes made by Google over the years have constantly disrupted SEO efforts. In its
A company needs a good strategy to compete and stay in business. Today, the online world is clearly the space to reach your customers, since everything happens online. SEO plays
Communication plays an important role in the creative process. In the context of web design, this often means using textual language. The form it takes, its typography, therefore has a
If companies want to stay in the race, they have to constantly adapt their marketing strategies to the latest technological developments. Today, optimizing your website’s user experience to increase visibility,
SEO is currently one of the best (if not THE best) sources of traffic for a website. In fact, 7 out of 10 adults never click on the advertising results
Wouldn’t it be great if you could be informed every time something about you is said online or, even better, keep an eye on what your competitors are doing, as
As you might expect, in this article we’ll review the most important updates Google has released since 2003. Google started updating its algorithm in 2003, 5 years after launching its
Writer’s block doesn’t just happen to authors, even bloggers can lack inspiration when it comes to writing an article. Ultimately, the worry is that a good idea isn’t enough: the
According to Moz, image search traffic accounts for an average of 27% of a website’s total traffic. This percentage should of course be seen in the context of the size
Google is constantly evolving and offers increasingly advanced tools as it updates. As part of its ongoing efforts to bridge the gap between individuals and businesses, the Mountain View giant
Content is king on the Internet. It plays a central role in marketing strategies, whether they are SEO, SEA or Social Media driven. Content is a powerful tool that can
Content-based marketing strategies are becoming increasingly important in today’s market. At the same time, content creation strategies vary among web marketing professionals. On the one hand, there are those who
ASO (or App Store Optimization) is the counterpart of SEO (Search Engine Optimization) for applications. ASO consists of all the techniques and methods you need to implement to optimize an
Today, website creation goes hand in hand with SEO. After all, search engines prefer quality websites that meet the expectations and requirements of Internet users: integrating best practices and SEO
With more than 75% of the world’s population owning a smartphone and at least 50% of online purchases made on mobile phones, we are now in the era of mobile
Keywords are an essential component of your SEO and online visibility. A keyword is a word, or a group of words, that an Internet user will enter on a search
The 404 page user experience A 404 error is a web page that Internet users land on after clicking on a link that no longer exists. These can take many
For an online store, competing with e-commerce giants is difficult. However, you can maximize your chances and increase your popularity using SEO by writing informative product sheets. A product sheet
The Google search engine indexes advertisers’ web pages according to a number of criteria and a complex algorithm. While many of these criteria are known to specialists, some of Google’s
