Social media and community management are great ways for your company to reach potential clients. However, getting more Twitter followers is no easy task, especially when it means setting yourself
Facebook has 1.82 billion daily active users worldwide, so you can see why this social network is important in web marketing. The creation and maintenance of a Facebook page via social
Social media networks have become an important part of any corporate strategy. It is rare for a company not to have its own Facebook or LinkedIn page, and your company
Almost all companies today have a social media content strategy. Over the years, these platforms have become major communication tools and even search engines in their own right. YouTube is
Managing social media posts is a complex job that requires a good sense of organization and planning. In order to reach your followers, it is important to publish content when
Content marketing is an effective way to maximize your brand’s online visibility. Sharing relevant content will help you drive traffic to your website while showcasing your skills and expertise. But
In 2019, the famous YouTube platform surpassed 2 billion users and an increasing number of people are focusing on video when searching for information. Creating video content on YouTube has
It is fairly common for entrepreneurs and community managers to become locked into a content marketing routine of creating, publishing and sharing posts on social networks. Experts at our Montreal
A community manager’s work is fairly versatile, which means using many different tools. But what tools should you choose when it comes to maintaining a strong online presence? In this
You have most likely heard that content is king when it comes to web marketing. While it is not the only element to consider, it does indeed play an important
In 2019, social networks are used by a large number of individuals and professionals and therefore have enormous potential to increase your visibility. Note that search engines do not directly
When implementing your web marketing strategy, a lot of questions probably spring to mind. Among these, perhaps you wondered if your actions on social media improve your SEO. If so,
Content is king on the Internet. It plays a central role in marketing strategies, whether they are SEO, SEA or Social Media driven. Content is a powerful tool that can
In January 2018, the French luxury brand Dior took a dozen female YouTubers (influencers on YouTube) to Iceland for a few days for a trip to celebrate the launch of
Social media’s importance in a company’s web marketing strategy is no secret. For this strategy to succeed, you need to publish relevant and quality content, but you also need to
Often neglected by companies and brands, the Pinterest social network has become an ever-growing viral phenomenon online. Last year, its active user base increased by 33% in less than a
In recent months, some Facebook pages have experienced significant decreases in traffic and engagement on their posts, especially for brand pages. Indeed, it was Mark Zuckerberg himself who announced a
An increasing number of companies are choosing an influencer marketing strategy to more effectively promote their brand online. This new type of marketing attracts businesses in all sectors, from tourism
In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves and
According to the Content Marketing Institute, content marketing is a technique that focuses on creating and distributing valuable, relevant and consistent textual content in order to attract the attention of
The advertising game has changed. Today’s social media-savvy consumer has more control than ever before and businesses are now being forced to find new ways to reach their target audience.
