Over the past few weeks, companies around the world have been adapting their marketing strategies to the new environment and encouraging good practices during the coronavirus crisis. Free online services,
In the current environment, many businesses and SMEs are facing major challenges and each of them will have to make tough choices, particularly when it comes to marketing budgets. While
As you know, we are currently facing a global crisis of an unprecedented scale rarely seen in the past. While the situation is expected to eventually improve as a result
There are many things or phenomena in life that we don’t really understand. The statues on Easter Island are one of them. Gigantic black holes and the mysterious Bermuda Triangle,
Growth hacking is a concept that has gained increasing prominence in marketing language over the past few years but remains unfamiliar to a number of people. Entrepreneurs and business leaders
Content marketing is an effective way to maximize your brand’s online visibility. Sharing relevant content will help you drive traffic to your website while showcasing your skills and expertise. But
In 2019, social networks are used by a large number of individuals and professionals and therefore have enormous potential to increase your visibility. Note that search engines do not directly
Do you have an e-commerce store and want to quickly increase your product visibility while boosting your sales? Amazon Ads is the solution. Here are the reasons why including the
Do you want to start your own Amazon store? You should know that there are a few factors to consider. Follow our advice in this comprehensive guide to get started
Content-based marketing strategies are becoming increasingly important in today’s market. At the same time, content creation strategies vary among web marketing professionals. On the one hand, there are those who
In January 2018, the French luxury brand Dior took a dozen female YouTubers (influencers on YouTube) to Iceland for a few days for a trip to celebrate the launch of
Often neglected by companies and brands, the Pinterest social network has become an ever-growing viral phenomenon online. Last year, its active user base increased by 33% in less than a
All websites are designed to attract traffic to promote a brand, a company, or a blog. For sites that offer services, attracting as many visitors as possible is not enough
Canada’s anti-spam legislation is one of the most restrictive in the world. Businesses and individuals who communicate on the web via email should all be aware of this legislation so
The secret to growing your business online (and off) is to develop a web marketing strategy that’s as solid as concrete. Warning. There’s more to it than performing a few
In 2018, 2.91 billion people, or 39% of the world’s population, are active on social networks. These networks now represent a huge crossroads within which companies must position themselves and
While the blogosphere can be a veritable treasure trove of marketing resources, sometimes a denser read can provide a more enriching experience that doesn’t gloss over important details that might
Billboards, advertisements in the press, TV ads … Traditional marketing media requires a lot of resources. It is expensive, mostly happens at a local level and it is difficult to
Given the speed of Internet evolution, the definition of web marketing is as broad as all its tools. Online business strategies are inspired by traditional marketing by adapting basic advertising
The world of digital marketing is becoming increasingly competitive and focused on web content. Looking to succeed in this landscape, many strategists reflexively publish as much website content as possible
If you want to make your business shine using your website or simply attract more visitors to your web pages, a strategy for publishing an article a day on your
