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The Deep Web: Why is My Website Invisible?

Who hasn’t felt the thrill of creating a new website and putting it online, paired with the impatience of wanting to see your new website position itself on the first page of search engines for the most complex and attractive queries? Although this desire is perfectly understandable, it is often unfortunately the case that a new website doesn’t appear in the search results at all.

And suddenly, you’re left with a million questions:

My website has been online for a few days now, but why isn’t it showing up in Google search results? What’s up with Google, are their indexing robots on strike? Don’t panic, everything is going to be ok! Your website is probably stuck somewhere in the deep web!

The Deep Web: the dark side of the Internet

The deep web, also called the dark web or hidden web is the unindexed part of the Internet, where many sites are waiting for the approval of the search engines. Without this approval, all the data from websites plunged into this infinite depth will never appear in search results at all!

To date, the dark web represents more than 96% of the total Internet, which is impressive when you compare this to all the information that is visible and available in search results!

But how does this happen?

When a Webmaster designs a new website, they create a specific address for their web domain, making it immediately available and accessible to anyone who knows the URL. However, this site will remain totally in the dark and inaccessible for search engines and Internet users.

But how can a site be available and totally invisible at the same time?

Indexing robots: searching the deep web

As we said above, when a site is put online it can be automatically found by anyone who knows its URL address. But simply putting your website online is not enough move it out of the deep web. Indeed, you won’t necessarily find your website in search results even when targeting specific search terms.

In order to get your site out of the deep web, many robots specializing in the indexing of web pages are sent out to explore the vast universe that is the deep web, all in search of new websites. In order to discover new pages, the robots will follow all the hyperlink pathways that they come across in their indexing process.

When they have finally found a new website page, they perform a data analysis and store all the information that they discoverer; this constitutes the indexing phase.

Wouldn’t it be easier if we showed the indexing robots the path?

When a new domain appears in the immense playground that is the deep web, it is often advisable for the website owner to provide all pertinent information to the indexing robots. Like this, they can find the domain more easily indicated among the countless sites listed in the deep web.

As for existing solutions to inform robots about the direction to take in order to find your site in the depths of the hidden web, two choices are open to you. But what exactly are they?

Website oh website, where are you? Give your address to the robots, and they will find you.

If you don’t want to wait around for your site to be discovered and indexed, the most direct solution is to communicate with the robots and give them the exact address of your website.

Any good Webmaster should accomplish this task from the very moment their new site is created. To do this, Google, Yahoo or Bing (to name but a few) provide easy ways to announce the existence of your site:

  • For Google, simply fill in the URL of your web site on the Google Search Console tool.
  • As for Yahoo and Bing, these also have a tool named the Bing Webmaster Tool, which also allows you to indicate your site’s URL.

Once you’ve given your website’s URL to these search engines, their robots will take care of discovering an unexplored part of the deep web: your new website! Indeed, your website should eventually be taken out of the deep web and you should appear in the search results the very next day.

Obviously, it is not enough to just provide your URL to have the robots instantly index the entire content of your website. You need to allow some time for robots to visit your site and index all your web pages within their databases.

It is therefore very difficult to know exactly how long Google will take before indexing your entire site. Several days? Several weeks? At this point the ball is in their court, so patience is required for this phase.

Even still, this remains the most direct method to inform search engines about your new website. So, invite the robots to index your webpages with the tools provided specifically for this purpose!

My dear robots, let me show you the way

The more indirect solution to your indexing problem can be found in the acquisition of inbound links or backlinks. The more a site has inbound links from external web domains; the more chances there are for robots to find your site.

Indeed, if a link to your website is on another web domain known to search engines, the robots that navigate these pages will, by force, discover the link to your site (thus landing on your site themselves!). This discovery will lead to the analysis of your site and will facilitate its indexing.

Do note however that getting backlinks is great, but getting quality links is even better! Acquiring quality links in order to make you better seen by the search engines is optimal as simply leaving the deep web is not enough; you want to start building up proper SEO practices.

Some pages are meant to stay in the deep web

In this mysterious part of the web are hidden pages that should never see the light of search results.

Indeed, many pages have good reasons for their non-indexing.

Dynamic pages that differ from one visit to another, that is to say: those that are created on demand by a system of choice should not appear in the search results. Low-content pages should also be banned from the surface web.

The use of JavaScript languages (like Ajax) to bind pages together halts their indexing most of the time. Indeed, indexing robots are great adventurers, but their linguistic background is not always sufficient enough to understand the entirety of the deep web.

Cases such as these are numerous and so it is not uncommon for a website not to be able to get all of its pages out of the hidden web.

The deep web isn’t so deep: we’re already done?

As you’ve seen, the deep web is the vast world where many pages and web domains coexist unindexed. It is therefore not uncommon to see your own site reside in the middle of this ocean of data before it reaches the surface. But if you put a powerful SEO strategy in place for your site, your turn will come to reach the search results. So be patient!

In order to be patient during this period, it’s advised that you continue to work on your site by adding new quality content and finding search keywords that will highlight your content. Get new inbound links and get ready for your big launch. This is only the beginning.

If you need a boost or good advice on the deep web, please contact our team of experts!


Cofondateur et Spécialiste Marketing Web

Diplômé d'une double Maîtrise en Marketing et Communication, Maxence cumule plus de 10 ans d'expérience en Marketing digital. Ancien employé de Microsoft, sa mission est de "mettre le Web à la portée de tous" pour aider les entreprises à améliorer leur présence en ligne.