CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]
Digital Strategy Optimization
Want to improve your internet marketing?
Why is an internet marketing strategy important?
To clearly define your goals
Before spending money on internet marketing, it’s important to define the reasons you want to invest in a digital strategy.
To define a budget that is consistent with your goals
Assessing the value of achieving your business goals is important for determining how much you are willing to invest.
To see if results meet your expectations
This is an important step in any digital strategy because it enables you to evaluate your return on investment and define the next steps to be taken.
Because your competitors have a digital strategy too
Studying the digital strategy of your competitors is important when establishing your own in order to gain a foothold in the market.
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Little big digital strategy optimization
Setting your internet marketing goals
Defining your digital strategy goals involves gaining a clear understanding of what you hope to achieve with web marketing. We also ask you about the services you offer and those your competitors provide to fully understand the issues faced in your industry.
Defining a budget
This step enables us to prepare an offer tailored to your needs by identifying your priorities and taking your expected return on investment into account. As we explained, the aim is to ensure that your investment is cost-effective by achieving the goals you have set for yourself.
Choosing your communication tools
There are many different communication tools available (email, social media, search engines, newsletters, press releases, etc.) but they all differ in cost and don’t achieve the same goals. We can help you choose the internet marketing tools best suited to your specific needs.
Establishing a timetable
This step involves thinking ahead to schedule each action in anticipation of certain periods of the year (sales periods, public holidays, vacation) and adapting your digital strategy accordingly. This also gives you an overview of your strategy and allows you to effectively manage the associated costs.
Measuring the results
Every action taken must be analyzed to measure the results obtained, as well as identify aspects that can be improved. Once our analysis is complete, we send you a full performance report to keep you up to speed.
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