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What is the importance of content marketing for your website?

Last update : 23 November 2020

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Content marketing is an editorial tool used primarily to promote your company and your products or services either directly on your website or indirectly on external sites.

Perceived by some as a simple web trend, this flagship element of web marketing proves to be a powerful tool that can influence how users browse the Internet. It can also effect Internet users’ interactions with your site.

When used well, content marketing can boost traffic and conversion rates; however, to get these results a content marketing strategy must be set up effectively.

Content marketing, or the art of bringing users together

Creating and writing content that captures all marketing intentions is not an easy task. Good quality editorial content will often require a lot of reflection regarding the guidelines to be followed and the results to expect.

A long-term vision

Make sure to use a communication strategy that directly addresses your chosen target audience by writing technical terms that are easily understood. In order to function effectively, your content must foster a close connection and elicit the user’s emotional interest in order to gather, retain and promote user interaction.

Take the user’s journey into account

When you define the editorial aspect of your content, think beyond the simple promotional message that you want to send out. You not only have to arouse interest in your product, service or brand, you need to also encourage interactions with it! Your content marketing strategy must follow visitors as they browse your site, throughout the entire conversion process: from the first visit to the completion of a desired action.

Foster a relationship of trust

Creating a bond of trust using your content marketing is essential for your site.

Beyond the services or products that demonstrate the quality guarantee your company offers, content highlighting your entire business helps build that trusting relationship between your visitors and your website.

Thus, a strong relationship based on trust and quality will allow you, when a user needs a product or service that you offer, to be the first choice among your competitors. As a result, you can get a head start on your competition.

Stand out from your competition

Your first intention should be to distinguish yourself from your competitors and to bring together the community interested in your company. The goal is to create loyalty among your users, so that they don’t need to go anywhere else to find the best product or service available: you are their solution!

An effective content marketing strategy starts first and foremost with the creation of original, rich content that fits perfectly with the design of your site and flawlessly implements your overall marketing strategy.

Content marketing, the crux of natural SEO

Beyond the promotional and marketing aspects, your content must also be used help position your site on search results.

And, over the years, Google and its colleagues have focused on the quality and relevance of content. Thus, these elements have become the cornerstones of all communication strategies on the web.

Therefore, think about optimizing your content so that it is highlighted in the search results, but keep in mind that all these optimizations should not be the be-all-end-all priority: Internet users come before everything!

Effectively write and integrate content on your website

As you can see, editorial content that effectively serves your marketing strategy is of utmost importance to your website. The creation of such content should not be taken lightly and will require long hours of work and reflection so that it is perfectly adapted to your image. But be aware that once implemented, your content will remain on your site for a long time and will boost traffic and strengthen the relationship between your site and the users who interact with you.

To help you in this complex but important task, the editors of My Little Big Web are at your disposal. Get in touch with our web marketing experts now!


Co-founder and SEO-SEM Specialist

Eugénie began her web marketing career at Microsoft with partners that included Hewlett-Packard and Dell. In 2013, she co-founded My Little Big Web with Maxence to help SMBs optimize their web marketing. Her SEO, online advertising and user experience skills help My Little Big Web's clients quickly and lastingly rank at the top of search results. Since she is committed to sharing knowledge, she teaches many internal and external workshops and gives talks on various topics related to digital marketing.

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