Now that you understand the difference between a website and a blog, you are probably wondering why you would need to create a blog for your SME.
To explain it in a few words, it is primarily to increase your SME’s visibility on Internet and therefore, your business or your product’s visibility too.
Let’s not lie to ourselves: giving life to a blog will ask you a lot more effort than creating the website of your SME or writing a personal blog. So is it worth it?
Create and manage your SME’s blog: your duties and responsibilities
Before embarking on the adventure of creating a blog for your SME, one must be aware of the obligations attached to it.
Set your goals
As for the creation of the website of your SME, you have to set goals:
- Regularity: how many articles per month?
- Format: feature articles, tickets, etc.
- Who does what?
- Targeted audience
- Editorial Planning and keywords
- Set your budget if you need to use external participants
- Decide if you want to use a web marketing company to manage the blog or implement the strategy.
Stay realistic: for example, do not aim to write four articles a month if you do not have time or resources to do it, because it is the gateway to all excesses: not writing articles, copy/pasting what you saw elsewhere, etc. A blog can also discriminate your SME if it is poorly managed and chaotic.
This is why it is important to define your goals, your action plan and analyze, objectively, if creating a blog is feasible. Your web agency can advise you on what suits best your SME.
Respecting SEO writing rules
Rule #1: write quality articles to please the readers. But you also have to satisfy Google! And you cannot prompt his feelings. Here are some basic instructions (that are not exhaustive):
- Write quality articles optimized for Google (SEO).
- Take care of your titles: for Google (with keyword insertion) but also for your readers. Your titles are teasers, so think about it!
- Do not copy/paste other items: Google does not like it at all.
- Check your spelling.
- Use internal links (links that refer to previous articles), in order for your readers to spend as much time as possible on the blog of your SME.
- Use relevant external links, but not competitive to the activity of your SME.
- Look after your presentation (images, videos, layout) and make sure that your blog can be played on any media (laptop, tablet, smartphone).
So because we like you, here’s a great article on tips for creating SEO content that will give you more details.
Your blog is not an advertising space for your SME
Or the art of speaking of yourself without speaking of yourself!
Try not publicizing your SME in your articles; otherwise the reader will quickly lose interest in your blog.
Telling your visitors that you are the most beautiful and the best of all is of little value, and really, should we take your word? You can talk about yourself: give information on your SME, recent news, innovations, etc. But above all, no basic advertising!
That is why you need to produce quality articles, and demonstrate your expertise. You can also subtly promote your SME by inserting links to your website or to your previous articles or, offering the reader to contact you for an estimate when relevant.
The task seems difficult, laborious and often thankless, but then again:
What added value does creating a blog bring to your SME?
When you create a blog, it will help you attract and retain customers. Through articles related to the industry of your SME, you have to generate interest and bring the potential customer to contact you for an estimate or for a purchase.
Your articles provide better visibility of your SME to Internet users:
- By writing quality articles;
- By a good SEO;
- By exchanging links and non-competitive external partnerships.
Becoming the reference
By demonstrating your expertise you can, why not, become the reference in your industry. This positive brand image will bring more notoriety to your SME.
Always be up to date on your news
Your blog also allows you to keep your users informed of your news at all time and very simply (by writing articles).
Knock knock: yes, there is someone!
Through your blog you can give a human face to your SME and demonstrate that real persons are listening to consumers, provide them with relevant information and are there to answer them.
If you manage to create interactions with readers, you will know that you are on the right track with your blog.
Finding customers and “keeping warm” potential customers
Increasing and maintaining your presence on Internet by keeping your blog alive is your main objective to convert the reader into a client.
But not only. This also helps your SME, by its regular presence on the web, to retain a readership that can turn into medium or long-term customer.
Our little big tips if you are thinking about creating a blog for your SME
Creating a blog for your SME is not the most difficult step, but writing, consistently, relevant articles, that are interesting and compliant with Internet requirements is hard. So before you start, think carefully if you are going to go the distance and do not hesitate to get help and advice from professionals.
If you want even more tips, you can also find an article on the keywords that most agencies want to rank on!